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San Miguel Super Coffee Mix Co will continue to create new instant coffee mixes to address the changing needs of various consumer segments. Its product innovation efforts will remain directed towards serving mass market consumers, who are the biggest patrons of instant coffee mixes.Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.Product coverage: Coffee, Other Hot Drinks, Tea. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Hot Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the marketís major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.