Beer in Peru

 Published On: Jun, 2016 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
In 2015 beer achieved 4% growth in total volume and 9% in total current value terms, a slight improvement from 2014. The higher growth was due to the increased confidence of the population regarding the Peruvian economy and the higher residual income reserved for celebrations. Beer is the most popular alcoholic drink in Peru accounting for 1.4 billion litres in 2015.

Beer in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN PERU

LIST OF CONTENTS AND TABLES
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Unión De Cervecerías Peruanas Backus & Johnston Saa in Alcoholic Drinks (peru)
Strategic Direction
Key Facts
Summary 2 Unión de Cervecerías Peruanas Backus & Johnston SAA: Key Facts
Summary 3 Unión de Cervecerías Peruanas Backus & Johnston SAA: Operational Indicators
Competitive Positioning
Summary 4 Unión de Cervecerías Peruanas Backus & Johnston SAA: Competitive Position 2014
Executive Summary
Strong Growth in 2015
Greater Demand for Premium Products
Beer the Most Popular Drink in Peru
Independent Small Grocers Remains Leading Channel
Healthy Growth Expected Over Forecast Period
Key Trends and Developments
Economy Beer Outstanding Growth in 2015
Strong Growth for Pisco
Premiumisation on Alcoholic Drinks Consumption
High Informality Within the Industry Is the Main Challenge
Product Launches in An Improving Market
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 24 Selling Margin of a Typical Beer Brand 2015 incl Wholesaler
Table 25 Selling Margin of a Typical Beer Brand 2015 excl Wholesaler
Table 26 Selling Margin of a Typical Wine Brand 2015 incl Wholesaler
Table 27 Selling Margin of a Typical Wine Brand 2015 excl Wholesaler
Table 28 Selling Margin of a Typical Spirits Brand 2015 incl Wholesaler
Table 29 Selling Margin of a Typical Spirits Brand 2015 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 6 Research Sources
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