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The most important legislative event that occurred in 2015 refers to the VAT
change from 24% to 9% for non-alcoholic drinks. This substantial change
determined a high increase in soft drinks’ volume sales across a number of
categories. Overall, soft drinks grew by 3% in total volume terms, as demand for
beverages was motivated by lowering prices.
Soft Drinks in Romania report offers a comprehensive
guide to the size and shape of the market at a national level. It provides the
latest retail sales data (2011-2015), allowing you to identify the sectors
driving growth. It identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the market – be they
legislative, distribution, packaging or pricing issues. Forecasts to 2020
illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates,
Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading
* Use five-year forecasts to assess how the market is predicted to develop.