Soft Drinks in Romania

 Published On: Feb, 2017 |    No of Pages: 81 |  Published By: Euromonitor | Format: PDF
Romania is one of the fastest growing economies within the European Union and growth is mainly fuelled by domestic consumption. Recovery after a tough financial crisis has led to continuously growing disposable incomes throughout the entire population. Additionally, 2015 experienced an exceptionally hot summer, boosting soft drinks’ growth. Established brands were able to record double-digit growth rates, while new entrants had the opportunity to gain attention in an environment of temporarily b...

Soft Drinks in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SOFT DRINKS IN ROMANIA

Executive Summary
Consumption-based Growth Positively Influences Soft Drinks
Aqua Carpatica Gains Ground in Bottled Water
Coca-cola, Tymbark-maspex, European Drinks, Romaqua: the Establishment Rules
Product Development Lags Behind International Pace
Strong Growth Is Predicted for the Forecast Period
Key Trends and Developments
Carbonates Led by Coca-Cola
Bottled Water: A Romanian Business That Might Be Subject To Internationalisation
Regional Products Receive Government Support
Low Purchasing Power Caps Growth and Launches of Sophisticated Products
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2011-2016
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2011-2016
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2016
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2016
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2016
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2016
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2011-2016
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2011-2016
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2011-2016
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2011-2016
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2016
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2016
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2012-2016
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2013-2016
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2011-2016
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2011-2016
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2016
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2016-2021
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2016-2021
Fountain Sales in Romania
Sources
Summary 1 Research Sources
Carpathian Springs SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 2 Carpathian Springs SA: Key Facts
Summary 3 Carpathian Springs SA: Operational Indicators
Competitive Positioning
Summary 4 Carpathian Springs SA: Competitive Position 2016
European Drinks SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 5 European Drinks SA: Key Facts
Summary 6 European Drinks SA: Operational Indicators
Competitive Positioning
Summary 7 European Drinks SA: Competitive Position 2016
Parmalat Romania SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 8 Parmalat Romania SA: Key Facts
Summary 9 Parmalat Romania SA: Operational Indicators
Competitive Positioning
Summary 10 Parmalat Romania SA: Competitive Position 2016
Romaqua Group SA in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 11 Romaqua Group SA: Key Facts
Summary 12 Romaqua Group SA: Operational Indicators
Competitive Positioning
Summary 13 Romaqua Group SA: Competitive Position 2016
Tymbark-maspex Romania SRL in Soft Drinks (romania)
Strategic Direction
Key Facts
Summary 14 Tymbark-Maspex Romania SRL: Key Facts
Summary 15 Tymbark-Maspex Romania SRL: Operational Indicators
Competitive Positioning
Summary 16 Tymbark-Maspex Romania SRL: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Off-trade Sales of Bottled Water by Category: Volume 2011-2016
Table 33 Off-trade Sales of Bottled Water by Category: Value 2011-2016
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2011-2016
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2011-2016
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2012-2016
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2013-2016
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2012-2016
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2013-2016
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2011-2016
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2011-2016
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2011-2016
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2011-2016
Table 48 Off-trade Sales of Carbonates by Category: Volume 2011-2016
Table 49 Off-trade Sales of Carbonates by Category: Value 2011-2016
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2011-2016
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2011-2016
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2011-2016
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2011-2016
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2012-2016
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2013-2016
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2012-2016
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2013-2016
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
Headlines
Trends
Category Data
Concentrates Conversions
Table 64 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2011-2016
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2011-2016
Table 67 Off-trade Sales of Concentrates by Category: Value 2011-2016
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2011-2016
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2012-2016
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2013-2016
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2012-2016
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2013-2016
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2012-2016
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2016
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2012-2016
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2016
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 81 Off-trade Sales of Juice by Category: Volume 2011-2016
Table 82 Off-trade Sales of Juice by Category: Value 2011-2016
Table 83 Off-trade Sales of Juice by Category: % Volume Growth 2011-2016
Table 84 Off-trade Sales of Juice by Category: % Value Growth 2011-2016
Table 85 Leading Flavours for Off-trade 100% Juice: % Volume 2011-2016
Table 86 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2011-2016
Table 87 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2011-2016
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2012-2016
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2013-2016
Table 90 NBO Company Shares of Off-trade Juice: % Value 2012-2016
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2013-2016
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2016-2021
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2016-2021
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 96 Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 97 Off-trade Sales of RTD Coffee: Value 2011-2016
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2012-2016
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2013-2016
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2012-2016
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2013-2016
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2016-2021
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 109 Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2011-2016
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2012-2016
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2013-2016
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2012-2016
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2013-2016
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 121 Off-trade Sales of Energy Drinks: Volume 2011-2016
Table 122 Off-trade Sales of Energy Drinks: Value 2011-2016
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2011-2016
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2011-2016
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2012-2016
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2013-2016
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2012-2016
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2013-2016
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2016-2021
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Headlines
Trends
Category Data
Table 133 Off-trade Sales of Sports Drinks: Volume 2011-2016
Table 134 Off-trade Sales of Sports Drinks: Value 2011-2016
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2011-2016
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2011-2016
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2012-2016
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2013-2016
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2012-2016
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2013-2016
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2016-2021
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2016-2021

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