Alcoholic Drinks in Taiwan

 Published On: Jun, 2016 |    No of Pages: 79 |  Published By: Euromonitor | Format: PDF
International brands and manufacturers kept launching new brands in 2015. Retailers, especially convenience stores, tend to be agents for the sale of these brands to differentiate their value. Moreover, international brands saw a better performance in terms of marketing. They put more funds into increasing brand awareness. However, domestic brands still built their brands and increased their brand value.

Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN TAIWAN

LIST OF CONTENTS AND TABLES
Executive Summary
International Brands Continue Launching New Products
Online Media Has the Power To Stimulate Sales
Retailers Have the Power To Increase Sales
Special Limited Editions and Customised Packaging and Wine Glasses Are Popular
Spirits and Wine Are Expected To Grow Due To the Thriving Night Club and Bar Culture
Key Trends and Developments
Western Culture Gradually Improves Sales of Alcoholic Drinks
Domestic and Foreign Manufacturers Put Different Efforts Into Marketing
Off-trade Retailers Have More of An Impact on Sales
Key New Product Launches
Summary 1 Key New Product Developments 2015-2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Drinks Wine & Spirits Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 3 Drinks Wine & Spirits Co Ltd: Key Facts
Summary 4 Drinks Wine & Spirits Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 5 Drinks Wine & Spirits Co Ltd: Competitive Position 2015
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 King Car Food Industrial Co Ltd: Key Facts
Competitive Positioning
Summary 7 King Car Food Industrial Co Ltd: Competitive Position 2015
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 8 Kinmen Kaoliang Liquor Inc: Key Facts
Summary 9 Kinmen Kaoliang Liquor Inc: Operational Indicators
Competitive Positioning
Summary 10 Kinmen Kaoliang Liquor Inc: Competitive Position 2015
Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 11 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 12 Taiwan Tobacco & Liquor Corp: Operational Indicators
Competitive Positioning
Summary 13 Taiwan Tobacco & Liquor Corp: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 14 Lager by Price Band 2015
Table 26 Number of Breweries 2010-2015
Category Data
Table 27 Sales of Beer by Category: Total Volume 2010-2015
Table 28 Sales of Beer by Category: Total Value 2010-2015
Table 29 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 30 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 34 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 35 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 37 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 38 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 40 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 42 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 43 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 44 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 46 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 47 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 48 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 49 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 51 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 55 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 56 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 57 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 58 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 15 Benchmark Brands 2015
Category Data
Table 62 Sales of Spirits by Category: Total Volume 2010-2015
Table 63 Sales of Spirits by Category: Total Value 2010-2015
Table 64 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 65 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 71 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 73 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 74 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 76 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 77 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 78 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 79 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 80 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 81 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 82 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 83 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 84 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 85 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 86 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 87 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 88 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 89 Sales of Wine by Category: Total Volume 2010-2015
Table 90 Sales of Wine by Category: Total Value 2010-2015
Table 91 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 92 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 93 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 94 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 95 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 96 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 97 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 98 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 99 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2010-2015
Table 100 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 101 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 102 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 103 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 104 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 105 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 106 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 107 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 108 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 109 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 110 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 111 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 112 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 113 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 114 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 115 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 116 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 117 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 118 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 119 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 120 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 121 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 122 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 123 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 124 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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