Alcoholic Drinks in Taiwan

 Published On: Jun, 2017 |    No of Pages: 89 |  Published By: Euromonitor | Format: PDF
Alcoholic drinks achieved healthy total volume growth in 2016; stronger than seen the previous year. Unit price growth was negligible, restricted by the strong price competition in beer and an increasing interest in better value New World wine, despite a noticeable increase in demand for higher value cognac.

Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN TAIWAN

Executive Summary
Volume Growth Strengthens
the Role of Marketing Becomes More Important
Taiwan Tobacco & Liquor Corp Maintains Its Dominant Position
Distribution Registers Only A Slight Change
Moderate Total Volume Cagr Anticipated
Key Trends and Developments
Shift To Younger Consumers
Marketing Is Crucial for Companies To Get Ahead
International Companies Are Gaining Ground in A Diversifying Market
Younger Consumers Are Key To New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Drinks Wine & Spirits Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 3 Drinks Wine & Spirits Co Ltd: Key Facts
Summary 4 Drinks Wine & Spirits Co Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 5 Drinks Wine & Spirits Co Ltd: Competitive Position 2016
King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 6 King Car Food Industrial Co Ltd: Key Facts
Competitive Positioning
Summary 7 King Car Food Industrial Co Ltd: Competitive Position 2016
Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 8 Kinmen Kaoliang Liquor Inc: Key Facts
Competitive Positioning
Summary 9 Kinmen Kaoliang Liquor Inc: Competitive Position 2016
Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)
Strategic Direction
Key Facts
Summary 10 Taiwan Tobacco & Liquor Corp: Key Facts
Summary 11 Taiwan Tobacco & Liquor Corp: Operational Indicators
Competitive Positioning
Summary 12 Taiwan Tobacco & Liquor Corp: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2016
Table 23 Number of Breweries 2011-2016
Category Data
Table 24 Sales of Beer by Category: Total Volume 2011-2016
Table 25 Sales of Beer by Category: Total Value 2011-2016
Table 26 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 27 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 32 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 34 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 35 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 37 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 39 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 40 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 41 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2012-2016
Table 45 Sales of Cider/Perry: Total Value 2012-2016
Table 46 Sales of Cider/Perry: % Total Volume Growth 2012-2016
Table 47 Sales of Cider/Perry: % Total Value Growth 2012-2016
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2016
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2016
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2016
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2016
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
Table 56 Forecast Sales of Cider/Perry: Total Volume 2016-2021
Table 57 Forecast Sales of Cider/Perry: Total Value 2016-2021
Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 60 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 61 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 68 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 69 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 70 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 14 Benchmark Brands 2016
Category Data
Table 75 Sales of Spirits by Category: Total Volume 2011-2016
Table 76 Sales of Spirits by Category: Total Value 2011-2016
Table 77 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 78 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 79 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 80 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 81 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 82 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 83 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 84 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 85 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 86 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 87 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 88 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 89 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 90 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 91 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 92 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 93 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 94 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
Table 95 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 96 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 97 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 98 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 99 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 100 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 101 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 102 Sales of Wine by Category: Total Volume 2011-2016
Table 103 Sales of Wine by Category: Total Value 2011-2016
Table 104 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 105 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 106 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 107 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 108 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 109 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 110 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 111 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2011-2016
Table 112 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 113 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 114 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 115 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 116 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 117 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 118 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 119 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 120 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 121 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 122 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 123 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 124 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 125 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 126 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 127 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 128 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 129 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 130 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 131 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 132 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 133 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 134 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 135 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 136 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 137 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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