Alcoholic Drinks in Vietnam

 Published On: Jun, 2017 |    No of Pages: 68 |  Published By: Euromonitor | Format: PDF
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In spite of the increase in the Special Consumption Tax on 1 January 2016, which might have been expected to limit the overall performance of alcoholic drinks, as it increased unit prices, alcoholic drinks registered slightly faster total volume growth in 2016 than a year earlier. The impact of the Special Consumption Tax rise was minimal, given the positive economic conditions in Vietnam. This boosted consumers' disposable incomes, increasing their willingness to trade up to premium alcoholic d...

Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN VIETNAM

Executive Summary
Alcoholic Drinks Sees Stronger Growth in 2016
Special Consumption Tax Increases in 2016
Domestic Manufacturers Hold the Lead
the Off-trade Channel Gains Momentum in Alcoholic Drinks
Alcoholic Drinks Set To Record A Positive Volume Performance
Key Trends and Developments
Increase in the Special Consumption Tax on 1 January 2016
Changing Demographics To Benefit Alcoholic Drinks
Premiumisation Becomes Prominent in 2016
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Hanoi Liquor Jsc in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 3 Hanoi Liquor JSC: Key Facts
Competitive Positioning
Summary 4 Hanoi Liquor JSC: Competitive Position 2016
Lamdong Foodstuffs Jsc (ladofoods) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 5 LamDong Foodstuffs JSC (Ladofoods): Key Facts
Competitive Positioning
Summary 6 LamDong Foodstuffs JSC (Ladofoods): Competitive Position 2016
Saigon Alcohol Beer & Beverages Corp (sabeco) in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 7 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
Summary 8 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
Competitive Positioning
Summary 9 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2016
Thang Long Liquor Jsc in Alcoholic Drinks (vietnam)
Strategic Direction
Key Facts
Summary 10 Thang Long Liquor JSC: Key Facts
Competitive Positioning
Summary 11 Thang Long Liquor JSC: Competitive Position 2016
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 12 Lager by Price Band 2016
Category Data
Table 23 Sales of Beer by Category: Total Volume 2011-2016
Table 24 Sales of Beer by Category: Total Value 2011-2016
Table 25 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 27 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 28 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 29 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 30 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 31 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 32 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 33 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 34 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 35 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 36 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 37 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 38 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 39 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Trends
Trends
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 13 Benchmark Brands 2016
Category Data
Table 43 Sales of Spirits by Category: Total Volume 2011-2016
Table 44 Sales of Spirits by Category: Total Value 2011-2016
Table 45 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 46 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 47 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 48 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 51 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 52 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 53 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 54 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 55 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 56 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 57 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 58 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 59 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 60 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 61 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 62 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 63 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 64 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 65 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 66 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 67 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 68 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 69 Sales of Wine by Category: Total Volume 2011-2016
Table 70 Sales of Wine by Category: Total Value 2011-2016
Table 71 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 72 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 73 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 74 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 75 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 76 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 77 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 78 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2011-2016
Table 79 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 80 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 81 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 82 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 83 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 84 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 85 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 86 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 87 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 88 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 89 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 90 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 91 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 92 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 93 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 94 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
Table 95 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
Table 96 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 97 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 98 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 99 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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