Alken Maes NV SA, Brouwerijen in Alcoholic Drinks (Belgium)

 Published On: Jun, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Brouwerijen Alken Maesí primary aim is to maintain its status as the leading competitor to Anheuser-Busch InBev NV in Belgium and its position as the second largest player in beer. In 2013 and 2014, Brouwerijen Alken Maes put in place strong discounting policies in standard lager to fight declining demand. It continues to bank on the success of abbey-style beer, a category in which its Grimbergen brand is one of the strongest and most famous brands. In addition to beer brewing, which is the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Brouwerijen Alken Maes NV SA: Key Facts
Competitive Positioning
Summary 2 Brouwerijen Alken Maes NV SA: Competitive Position 2014

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