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This econometric study covers the latent demand outlook for beer, alcoholic cider, and flavored alcoholic beverages across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for beer, alcoholic cider, and flavored alcoholic beverages. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for beer, alcoholic cider, and flavored alcoholic beverages in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan.
Table Of Contents: 1 INTRODUCTION 101.1 Overview 101.2 What is Latent Demand and the P.I.E.? 101.3 The Methodology 111.3.1 Step 1. Product Definition and Data Collection 121.3.2 Step 2. Filtering and Smoothing 131.3.3 Step 3. Filling in Missing Values 131.3.4 Step 4. Varying Parameter, Non-linear Estimation 141.3.5 Step 5. Fixed-Parameter Linear Estimation 141.3.6 Step 6. Aggregation and Benchmarking 141.4 Frequently Asked Questions (FAQ) 151.4.1 Category Definition 151.4.2 Units 151.4.3 Methodology 162 SUMMARY OF FINDINGS 182.1 The Latent Demand in Japan 182.2 Top 100 Cities Sorted by Rank 213 AICHI 243.1 Latent Demand by Year - Aichi 243.2 Cities Sorted by Rank - Aichi 253.3 Cities Sorted Alphabetically - Aichi 284 AKITA 304.1 Latent Demand by Year - Akita 304.2 Cities Sorted by Rank - Akita 314.3 Cities Sorted Alphabetically - Akita 335 AOMORI 345.1 Latent Demand by Year - Aomori 345.2 Cities Sorted by Rank - Aomori 355.3 Cities Sorted Alphabetically - Aomori 376 CHIBA 386.1 Latent Demand by Year - Chiba 386.2 Cities Sorted by Rank - Chiba 396.3 Cities Sorted Alphabetically - Chiba 417 EHIME 427.1 Latent Demand by Year - Ehime 427.2 Cities Sorted by Rank - Ehime 437.3 Cities Sorted Alphabetically - Ehime 458 FUKUI 468.1 Latent Demand by Year - Fukui 468.2 Cities Sorted by Rank - Fukui 478.3 Cities Sorted Alphabetically - Fukui 499 FUKUOKA 509.1 Latent Demand by Year - Fukuoka 509.2 Cities Sorted by Rank - Fukuoka 519.3 Cities Sorted Alphabetically - Fukuoka 5310 FUKUSHIMA 5410.1 Latent Demand by Year - Fukushima 5410.2 Cities Sorted by Rank - Fukushima 5510.3 Cities Sorted Alphabetically - Fukushima 5711 GIFU 5811.1 Latent Demand by Year - Gifu 5811.2 Cities Sorted by Rank - Gifu 5911.3 Cities Sorted Alphabetically - Gifu 6112 GUMMA 6212.1 Latent Demand by Year - Gumma 6212.2 Cities Sorted by Rank - Gumma 6312.3 Cities Sorted Alphabetically - Gumma 6513 HIROSHIMA 6613.1 Latent Demand by Year - Hiroshima 6613.2 Cities Sorted by Rank - Hiroshima 6713.3 Cities Sorted Alphabetically - Hiroshima 6914 HOKKAIDO 7014.1 Latent Demand by Year - Hokkaido 7014.2 Cities Sorted by Rank - Hokkaido 7114.3 Cities Sorted Alphabetically - Hokkaido 7315 HYOGO 7415.1 Latent Demand by Year - Hyogo 7415.2 Cities Sorted by Rank - Hyogo 7515.3 Cities Sorted Alphabetically - Hyogo 7716 IBARAKI 7816.1 Latent Demand by Year - Ibaraki 7816.2 Cities Sorted by Rank - Ibaraki 7916.3 Cities Sorted Alphabetically - Ibaraki 8117 ISHIKAWA 8217.1 Latent Demand by Year - Ishikawa 8217.2 Cities Sorted by Rank - Ishikawa 8317.3 Cities Sorted Alphabetically - Ishikawa 8518 IWATE 8618.1 Latent Demand by Year - Iwate 8618.2 Cities Sorted by Rank - Iwate 8718.3 Cities Sorted Alphabetically - Iwate 8919 KAGAWA 9019.1 Latent Demand by Year - Kagawa 9019.2 Cities Sorted by Rank - Kagawa 9119.3 Cities Sorted Alphabetically - Kagawa 9220 KAGOSHIMA 9320.1 Latent Demand by Year - Kagoshima 9320.2 Cities Sorted by Rank - Kagoshima 9420.3 Cities Sorted Alphabetically - Kagoshima 9621 KANAGAWA 9721.1 Latent Demand by Year - Kanagawa 9721.2 Cities Sorted by Rank - Kanagawa 9821.3 Cities Sorted Alphabetically - Kanagawa 10022 KOCHI 10122.1 Latent Demand by Year - Kochi 10122.2 Cities Sorted by Rank - Kochi 10222.3 Cities Sorted Alphabetically - Kochi 10323 KUMAMOTO 10423.1 Latent Demand by Year - Kumamoto 10423.2 Cities Sorted by Rank - Kumamoto 10523.3 Cities Sorted Alphabetically - Kumamoto 10724 KYOTO 10824.1 Latent Demand by Year - Kyoto 10824.2 Cities Sorted by Rank - Kyoto 10924.3 Cities Sorted Alphabetically - Kyoto 11125 MIE 11225.1 Latent Demand by Year - Mie 11225.2 Cities Sorted by Rank - Mie 11325.3 Cities Sorted Alphabetically - Mie 11526 MIYAGI 11626.1 Latent Demand by Year - Miyagi 11626.2 Cities Sorted by Rank - Miyagi 11726.3 Cities Sorted Alphabetically - Miyagi 11927 MIYAZAKI 12027.1 Latent Demand by Year - Miyazaki 12027.2 Cities Sorted by Rank - Miyazaki 12127.3 Cities Sorted Alphabetically - Miyazaki 12328 NAGANO 12428.1 Latent Demand by Year - Nagano 12428.2 Cities Sorted by Rank - Nagano 12528.3 Cities Sorted Alphabetically - Nagano 12729 NAGASAKI 12829.1 Latent Demand by Year - Nagasaki 12829.2 Cities Sorted by Rank - Nagasaki 12929.3 Cities Sorted Alphabetically - Nagasaki 13130 NARA 13230.1 Latent Demand by Year - Nara 13230.2 Cities Sorted by Rank - Nara 13330.3 Cities Sorted Alphabetically - Nara 13531 NIIGATA 13631.1 Latent Demand by Year - Niigata 13631.2 Cities Sorted by Rank - Niigata 13731.3 Cities Sorted Alphabetically - Niigata 13932 OITA 14032.1 Latent Demand by Year - Oita 14032.2 Cities Sorted by Rank - Oita 14132.3 Cities Sorted Alphabetically - Oita 14333 OKAYAMA 14433.1 Latent Demand by Year - Okayama 14433.2 Cities Sorted by Rank - Okayama 14533.3 Cities Sorted Alphabetically - Okayama 14734 OKINAWA 14834.1 Latent Demand by Year - Okinawa 14834.2 Cities Sorted by Rank - Okinawa 14934.3 Cities Sorted Alphabetically - Okinawa 15135 OSAKA 15235.1 Latent Demand by Year - Osaka 15235.2 Cities Sorted by Rank - Osaka 15335.3 Cities Sorted Alphabetically - Osaka 15536 SAGA 15636.1 Latent Demand by Year - Saga 15636.2 Cities Sorted by Rank - Saga 15736.3 Cities Sorted Alphabetically - Saga 15837 SAITAMA 15937.1 Latent Demand by Year - Saitama 15937.2 Cities Sorted by Rank - Saitama 16037.3 Cities Sorted Alphabetically - Saitama 16338 SHIGA 16538.1 Latent Demand by Year - Shiga 16538.2 Cities Sorted by Rank - Shiga 16638.3 Cities Sorted Alphabetically - Shiga 16839 SHIMANE 16939.1 Latent Demand by Year - Shimane 16939.2 Cities Sorted by Rank - Shimane 17039.3 Cities Sorted Alphabetically - Shimane 17140 SHIZUOKA 17240.1 Latent Demand by Year - Shizuoka 17240.2 Cities Sorted by Rank - Shizuoka 17340.3 Cities Sorted Alphabetically - Shizuoka 17541 TOCHIGI 17641.1 Latent Demand by Year - Tochigi 17641.2 Cities Sorted by Rank - Tochigi 17741.3 Cities Sorted Alphabetically - Tochigi 17942 TOKUSHIMA 18042.1 Latent Demand by Year - Tokushima 18042.2 Cities Sorted by Rank - Tokushima 18142.3 Cities Sorted Alphabetically - Tokushima 18243 TOKYO 18343.1 Latent Demand by Year - Tokyo 18343.2 Cities Sorted by Rank - Tokyo 18443.3 Cities Sorted Alphabetically - Tokyo 18644 TOTTORI 18744.1 Latent Demand by Year - Tottori 18744.2 Cities Sorted by Rank - Tottori 18844.3 Cities Sorted Alphabetically - Tottori 18845 TOYAMA 18945.1 Latent Demand by Year - Toyama 18945.2 Cities Sorted by Rank - Toyama 19045.3 Cities Sorted Alphabetically - Toyama 19246 WAKAYAMA 19346.1 Latent Demand by Year - Wakayama 19346.2 Cities Sorted by Rank - Wakayama 19446.3 Cities Sorted Alphabetically - Wakayama 19547 YAMAGATA 19647.1 Latent Demand by Year - Yamagata 19647.2 Cities Sorted by Rank - Yamagata 19747.3 Cities Sorted Alphabetically - Yamagata 19948 YAMAGUCHI 20048.1 Latent Demand by Year - Yamaguchi 20048.2 Cities Sorted by Rank - Yamaguchi 20148.3 Cities Sorted Alphabetically - Yamaguchi 20349 YAMANASHI 20449.1 Latent Demand by Year - Yamanashi 20449.2 Cities Sorted by Rank - Yamanashi 20549.3 Cities Sorted Alphabetically - Yamanashi 20750 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 20850.1 Disclaimers & Safe Harbor 20850.2 ICON Group International, Inc. 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