The 2016-2021 Outlook for Herbal Tonics and Drinks in Japan

 Published On: Sep, 2015 |    No of Pages: 149 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for herbal tonics and drinks across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for herbal tonics and drinks. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in Japan). This study gives, however, my estimates for the latent demand, or the P.I.E., for herbal tonics and drinks in Japan. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of Japan.

Table Of Contents:

1 INTRODUCTION 10
1.1 Overview 10
1.2 What is Latent Demand and the P.I.E.? 10
1.3 The Methodology 11
1.3.1 Step 1. Product Definition and Data Collection 12
1.3.2 Step 2. Filtering and Smoothing 13
1.3.3 Step 3. Filling in Missing Values 13
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 14
1.3.6 Step 6. Aggregation and Benchmarking 14
1.4 Frequently Asked Questions (FAQ) 15
1.4.1 Category Definition 15
1.4.2 Units 15
1.4.3 Methodology 16
2 SUMMARY OF FINDINGS 18
2.1 The Latent Demand in Japan 18
2.2 Top 100 Cities Sorted by Rank 21
3 AICHI 24
3.1 Latent Demand by Year - Aichi 24
3.2 Cities Sorted by Rank - Aichi 25
3.3 Cities Sorted Alphabetically - Aichi 27
4 AKITA 28
4.1 Latent Demand by Year - Akita 28
4.2 Cities Sorted by Rank - Akita 29
4.3 Cities Sorted Alphabetically - Akita 29
5 AOMORI 30
5.1 Latent Demand by Year - Aomori 30
5.2 Cities Sorted by Rank - Aomori 31
5.3 Cities Sorted Alphabetically - Aomori 31
6 CHIBA 32
6.1 Latent Demand by Year - Chiba 32
6.2 Cities Sorted by Rank - Chiba 33
6.3 Cities Sorted Alphabetically - Chiba 35
7 EHIME 36
7.1 Latent Demand by Year - Ehime 36
7.2 Cities Sorted by Rank - Ehime 37
7.3 Cities Sorted Alphabetically - Ehime 37
8 FUKUI 38
8.1 Latent Demand by Year - Fukui 38
8.2 Cities Sorted by Rank - Fukui 39
8.3 Cities Sorted Alphabetically - Fukui 39
9 FUKUOKA 40
9.1 Latent Demand by Year - Fukuoka 40
9.2 Cities Sorted by Rank - Fukuoka 41
9.3 Cities Sorted Alphabetically - Fukuoka 42
10 FUKUSHIMA 43
10.1 Latent Demand by Year - Fukushima 43
10.2 Cities Sorted by Rank - Fukushima 44
10.3 Cities Sorted Alphabetically - Fukushima 45
11 GIFU 46
11.1 Latent Demand by Year - Gifu 46
11.2 Cities Sorted by Rank - Gifu 47
11.3 Cities Sorted Alphabetically - Gifu 48
12 GUMMA 49
12.1 Latent Demand by Year - Gumma 49
12.2 Cities Sorted by Rank - Gumma 50
12.3 Cities Sorted Alphabetically - Gumma 50
13 HIROSHIMA 51
13.1 Latent Demand by Year - Hiroshima 51
13.2 Cities Sorted by Rank - Hiroshima 52
13.3 Cities Sorted Alphabetically - Hiroshima 53
14 HOKKAIDO 54
14.1 Latent Demand by Year - Hokkaido 54
14.2 Cities Sorted by Rank - Hokkaido 55
14.3 Cities Sorted Alphabetically - Hokkaido 57
15 HYOGO 58
15.1 Latent Demand by Year - Hyogo 58
15.2 Cities Sorted by Rank - Hyogo 59
15.3 Cities Sorted Alphabetically - Hyogo 61
16 IBARAKI 62
16.1 Latent Demand by Year - Ibaraki 62
16.2 Cities Sorted by Rank - Ibaraki 63
16.3 Cities Sorted Alphabetically - Ibaraki 65
17 ISHIKAWA 66
17.1 Latent Demand by Year - Ishikawa 66
17.2 Cities Sorted by Rank - Ishikawa 67
17.3 Cities Sorted Alphabetically - Ishikawa 67
18 IWATE 68
18.1 Latent Demand by Year - Iwate 68
18.2 Cities Sorted by Rank - Iwate 69
18.3 Cities Sorted Alphabetically - Iwate 69
19 KAGAWA 70
19.1 Latent Demand by Year - Kagawa 70
19.2 Cities Sorted by Rank - Kagawa 71
19.3 Cities Sorted Alphabetically - Kagawa 71
20 KAGOSHIMA 72
20.1 Latent Demand by Year - Kagoshima 72
20.2 Cities Sorted by Rank - Kagoshima 73
20.3 Cities Sorted Alphabetically - Kagoshima 73
21 KANAGAWA 74
21.1 Latent Demand by Year - Kanagawa 74
21.2 Cities Sorted by Rank - Kanagawa 75
21.3 Cities Sorted Alphabetically - Kanagawa 77
22 KOCHI 78
22.1 Latent Demand by Year - Kochi 78
22.2 Cities Sorted by Rank - Kochi 79
22.3 Cities Sorted Alphabetically - Kochi 79
23 KUMAMOTO 80
23.1 Latent Demand by Year - Kumamoto 80
23.2 Cities Sorted by Rank - Kumamoto 81
23.3 Cities Sorted Alphabetically - Kumamoto 81
24 KYOTO 82
24.1 Latent Demand by Year - Kyoto 82
24.2 Cities Sorted by Rank - Kyoto 83
24.3 Cities Sorted Alphabetically - Kyoto 84
25 MIE 85
25.1 Latent Demand by Year - Mie 85
25.2 Cities Sorted by Rank - Mie 86
25.3 Cities Sorted Alphabetically - Mie 87
26 MIYAGI 88
26.1 Latent Demand by Year - Miyagi 88
26.2 Cities Sorted by Rank - Miyagi 89
26.3 Cities Sorted Alphabetically - Miyagi 89
27 MIYAZAKI 90
27.1 Latent Demand by Year - Miyazaki 90
27.2 Cities Sorted by Rank - Miyazaki 91
27.3 Cities Sorted Alphabetically - Miyazaki 91
28 NAGANO 92
28.1 Latent Demand by Year - Nagano 92
28.2 Cities Sorted by Rank - Nagano 93
28.3 Cities Sorted Alphabetically - Nagano 94
29 NAGASAKI 95
29.1 Latent Demand by Year - Nagasaki 95
29.2 Cities Sorted by Rank - Nagasaki 96
29.3 Cities Sorted Alphabetically - Nagasaki 96
30 NARA 97
30.1 Latent Demand by Year - Nara 97
30.2 Cities Sorted by Rank - Nara 98
30.3 Cities Sorted Alphabetically - Nara 98
31 NIIGATA 99
31.1 Latent Demand by Year - Niigata 99
31.2 Cities Sorted by Rank - Niigata 100
31.3 Cities Sorted Alphabetically - Niigata 101
32 OITA 102
32.1 Latent Demand by Year - Oita 102
32.2 Cities Sorted by Rank - Oita 103
32.3 Cities Sorted Alphabetically - Oita 103
33 OKAYAMA 104
33.1 Latent Demand by Year - Okayama 104
33.2 Cities Sorted by Rank - Okayama 105
33.3 Cities Sorted Alphabetically - Okayama 105
34 OKINAWA 106
34.1 Latent Demand by Year - Okinawa 106
34.2 Cities Sorted by Rank - Okinawa 107
34.3 Cities Sorted Alphabetically - Okinawa 107
35 OSAKA 108
35.1 Latent Demand by Year - Osaka 108
35.2 Cities Sorted by Rank - Osaka 109
35.3 Cities Sorted Alphabetically - Osaka 111
36 SAGA 112
36.1 Latent Demand by Year - Saga 112
36.2 Cities Sorted by Rank - Saga 113
36.3 Cities Sorted Alphabetically - Saga 113
37 SAITAMA 114
37.1 Latent Demand by Year - Saitama 114
37.2 Cities Sorted by Rank - Saitama 115
37.3 Cities Sorted Alphabetically - Saitama 117
38 SHIGA 118
38.1 Latent Demand by Year - Shiga 118
38.2 Cities Sorted by Rank - Shiga 119
38.3 Cities Sorted Alphabetically - Shiga 120
39 SHIMANE 121
39.1 Latent Demand by Year - Shimane 121
39.2 Cities Sorted by Rank - Shimane 122
39.3 Cities Sorted Alphabetically - Shimane 122
40 SHIZUOKA 123
40.1 Latent Demand by Year - Shizuoka 123
40.2 Cities Sorted by Rank - Shizuoka 124
40.3 Cities Sorted Alphabetically - Shizuoka 126
41 TOCHIGI 127
41.1 Latent Demand by Year - Tochigi 127
41.2 Cities Sorted by Rank - Tochigi 128
41.3 Cities Sorted Alphabetically - Tochigi 129
42 TOKUSHIMA 130
42.1 Latent Demand by Year - Tokushima 130
42.2 Cities Sorted by Rank - Tokushima 131
42.3 Cities Sorted Alphabetically - Tokushima 131
43 TOKYO 132
43.1 Latent Demand by Year - Tokyo 132
43.2 Cities Sorted by Rank - Tokyo 133
43.3 Cities Sorted Alphabetically - Tokyo 135
44 TOTTORI 136
44.1 Latent Demand by Year - Tottori 136
44.2 Cities Sorted by Rank - Tottori 137
44.3 Cities Sorted Alphabetically - Tottori 137
45 TOYAMA 138
45.1 Latent Demand by Year - Toyama 138
45.2 Cities Sorted by Rank - Toyama 139
45.3 Cities Sorted Alphabetically - Toyama 139
46 WAKAYAMA 140
46.1 Latent Demand by Year - Wakayama 140
46.2 Cities Sorted by Rank - Wakayama 141
46.3 Cities Sorted Alphabetically - Wakayama 141
47 YAMAGATA 142
47.1 Latent Demand by Year - Yamagata 142
47.2 Cities Sorted by Rank - Yamagata 143
47.3 Cities Sorted Alphabetically - Yamagata 143
48 YAMAGUCHI 144
48.1 Latent Demand by Year - Yamaguchi 144
48.2 Cities Sorted by Rank - Yamaguchi 145
48.3 Cities Sorted Alphabetically - Yamaguchi 145
49 YAMANASHI 146
49.1 Latent Demand by Year - Yamanashi 146
49.2 Cities Sorted by Rank - Yamanashi 147
49.3 Cities Sorted Alphabetically - Yamanashi 147
50 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 148
50.1 Disclaimers & Safe Harbor 148
50.2 ICON Group International, Inc. User Agreement Provisions 149

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