The 2016-2021 Outlook for Breweries in the United States

 Published On: Aug, 2015 |    No of Pages: 766 |  Published By: Icon Group International, Inc | Format: PDF
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This econometric study covers the latent demand outlook for breweries across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,700 cities in the United States. For each city in question, the percent share the city is of its state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis--vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for breweries. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales.

The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities in the United States). This study gives, however, my estimates for the latent demand, or the P.I.E., for breweries in the United States. It also shows how the P.I.E. is divided and concentrated across the cities and regional markets of the United States. For each state, I also show my estimates of how the P.I.E. grows over time. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on strategic planning at graduate schools of business.

Table Of Contents:

1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 14
1.3.3 Step 3. Filling in Missing Values 14
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 14
1.3.5 Step 5. Fixed-Parameter Linear Estimation 15
1.3.6 Step 6. Aggregation and Benchmarking 15
1.4 Frequently Asked Questions (FAQ) 15
1.4.1 Category Definition 15
1.4.2 Units 16
1.4.3 Methodology 17
2 SUMMARY OF FINDINGS 19
2.1 Latent Demand in The US 19
3 FAR WEST 21
3.1 Executive Summary 21
3.2 Latent Demand by Year - Alaska 22
3.3 Cities Sorted by Rank - Alaska 23
3.4 Cities Sorted by Zipcode - Alaska 26
3.5 Latent Demand by Year - California 28
3.6 Cities Sorted by Rank - California 29
3.7 Cities Sorted by Zipcode - California 50
3.8 Latent Demand by Year - Hawaii 70
3.9 Cities Sorted by Rank - Hawaii 71
3.10 Cities Sorted by Zipcode - Hawaii 75
3.11 Latent Demand by Year - Nevada 78
3.12 Cities Sorted by Rank - Nevada 79
3.13 Cities Sorted by Zipcode - Nevada 82
3.14 Latent Demand by Year - Oregon 84
3.15 Cities Sorted by Rank - Oregon 85
3.16 Cities Sorted by Zipcode - Oregon 90
3.17 Latent Demand by Year - Washington 94
3.18 Cities Sorted by Rank - Washington 95
3.19 Cities Sorted by Zipcode - Washington 104
4 GREAT LAKES 112
4.1 Executive Summary 112
4.2 Latent Demand by Year - Illinois 113
4.3 Cities Sorted by Rank - Illinois 114
4.4 Cities Sorted by Zipcode - Illinois 129
4.5 Latent Demand by Year - Indiana 143
4.6 Cities Sorted by Rank - Indiana 144
4.7 Cities Sorted by Zipcode - Indiana 152
4.8 Latent Demand by Year - Michigan 159
4.9 Cities Sorted by Rank - Michigan 160
4.10 Cities Sorted by Zipcode - Michigan 170
4.11 Latent Demand by Year - Ohio 179
4.12 Cities Sorted by Rank - Ohio 180
4.13 Cities Sorted by Zipcode - Ohio 194
4.14 Latent Demand by Year - Wisconsin 207
4.15 Cities Sorted by Rank - Wisconsin 208
4.16 Cities Sorted by Zipcode - Wisconsin 219
5 MID-ATLANTIC 229
5.1 Executive Summary 229
5.2 Latent Demand by Year - Delaware 230
5.3 Cities Sorted by Rank - Delaware 231
5.4 Cities Sorted by Zipcode - Delaware 233
5.5 Latent Demand by Year - District of Columbia 234
5.6 Cities Sorted by Rank - District of Columbia 235
5.7 Cities Sorted by Zipcode - District of Columbia 235
5.8 Latent Demand by Year - Maryland 236
5.9 Cities Sorted by Rank - Maryland 237
5.10 Cities Sorted by Zipcode - Maryland 245
5.11 Latent Demand by Year - New Jersey 252
5.12 Cities Sorted by Rank - New Jersey 253
5.13 Cities Sorted by Zipcode - New Jersey 264
5.14 Latent Demand by Year - New York 274
5.15 Cities Sorted by Rank - New York 275
5.16 Cities Sorted by Zipcode - New York 301
5.17 Latent Demand by Year - Pennsylvania 326
5.18 Cities Sorted by Rank - Pennsylvania 327
5.19 Cities Sorted by Zipcode - Pennsylvania 344
6 NEW ENGLAND 360
6.1 Executive Summary 360
6.2 Latent Demand by Year - Connecticut 361
6.3 Cities Sorted by Rank - Connecticut 362
6.4 Cities Sorted by Zipcode - Connecticut 368
6.5 Latent Demand by Year - Maine 373
6.6 Cities Sorted by Rank - Maine 374
6.7 Cities Sorted by Zipcode - Maine 380
6.8 Latent Demand by Year - Massachusetts 385
6.9 Cities Sorted by Rank - Massachusetts 386
6.10 Cities Sorted by Zipcode - Massachusetts 396
6.11 Latent Demand by Year - New Hampshire 405
6.12 Cities Sorted by Rank - New Hampshire 406
6.13 Cities Sorted by Zipcode - New Hampshire 411
6.14 Latent Demand by Year - Rhode Island 415
6.15 Cities Sorted by Rank - Rhode Island 416
6.16 Cities Sorted by Zipcode - Rhode Island 419
6.17 Latent Demand by Year - Vermont 421
6.18 Cities Sorted by Rank - Vermont 422
6.19 Cities Sorted by Zipcode - Vermont 426
7 PLAINS 429
7.1 Executive Summary 429
7.2 Latent Demand by Year - Iowa 431
7.3 Cities Sorted by Rank - Iowa 432
7.4 Cities Sorted by Zipcode - Iowa 438
7.5 Latent Demand by Year - Kansas 443
7.6 Cities Sorted by Rank - Kansas 444
7.7 Cities Sorted by Zipcode - Kansas 449
7.8 Latent Demand by Year - Minnesota 453
7.9 Cities Sorted by Rank - Minnesota 454
7.10 Cities Sorted by Zipcode - Minnesota 462
7.11 Latent Demand by Year - Missouri 469
7.12 Cities Sorted by Rank - Missouri 470
7.13 Cities Sorted by Zipcode - Missouri 478
7.14 Latent Demand by Year - Nebraska 485
7.15 Cities Sorted by Rank - Nebraska 486
7.16 Cities Sorted by Zipcode - Nebraska 489
7.17 Latent Demand by Year - North Dakota 491
7.18 Cities Sorted by Rank - North Dakota 492
7.19 Cities Sorted by Zipcode - North Dakota 494
7.20 Latent Demand by Year - South Dakota 495
7.21 Cities Sorted by Rank - South Dakota 496
7.22 Cities Sorted by Zipcode - South Dakota 498
8 ROCKIES 499
8.1 Executive Summary 499
8.2 Latent Demand by Year - Colorado 500
8.3 Cities Sorted by Rank - Colorado 501
8.4 Cities Sorted by Zipcode - Colorado 506
8.5 Latent Demand by Year - Idaho 510
8.6 Cities Sorted by Rank - Idaho 511
8.7 Cities Sorted by Zipcode - Idaho 514
8.8 Latent Demand by Year - Montana 516
8.9 Cities Sorted by Rank - Montana 517
8.10 Cities Sorted by Zipcode - Montana 520
8.11 Latent Demand by Year - Utah 522
8.12 Cities Sorted by Rank - Utah 523
8.13 Cities Sorted by Zipcode - Utah 528
8.14 Latent Demand by Year - Wyoming 532
8.15 Cities Sorted by Rank - Wyoming 533
8.16 Cities Sorted by Zipcode - Wyoming 535
9 SOUTHEAST 536
9.1 Executive Summary 536
9.2 Latent Demand by Year - Alabama 538
9.3 Cities Sorted by Rank - Alabama 539
9.4 Cities Sorted by Zipcode - Alabama 545
9.5 Latent Demand by Year - Arkansas 550
9.6 Cities Sorted by Rank - Arkansas 551
9.7 Cities Sorted by Zipcode - Arkansas 556
9.8 Latent Demand by Year - Florida 560
9.9 Cities Sorted by Rank - Florida 561
9.10 Cities Sorted by Zipcode - Florida 578
9.11 Latent Demand by Year - Georgia 594
9.12 Cities Sorted by Rank - Georgia 595
9.13 Cities Sorted by Zipcode - Georgia 603
9.14 Latent Demand by Year - Kentucky 610
9.15 Cities Sorted by Rank - Kentucky 611
9.16 Cities Sorted by Zipcode - Kentucky 616
9.17 Latent Demand by Year - Louisiana 620
9.18 Cities Sorted by Rank - Louisiana 621
9.19 Cities Sorted by Zipcode - Louisiana 627
9.20 Latent Demand by Year - Mississippi 632
9.21 Cities Sorted by Rank - Mississippi 633
9.22 Cities Sorted by Zipcode - Mississippi 637
9.23 Latent Demand by Year - North Carolina 640
9.24 Cities Sorted by Rank - North Carolina 641
9.25 Cities Sorted by Zipcode - North Carolina 650
9.26 Latent Demand by Year - South Carolina 658
9.27 Cities Sorted by Rank - South Carolina 659
9.28 Cities Sorted by Zipcode - South Carolina 665
9.29 Latent Demand by Year - Tennessee 670
9.30 Cities Sorted by Rank - Tennessee 671
9.31 Cities Sorted by Zipcode - Tennessee 677
9.32 Latent Demand by Year - Virginia 682
9.33 Cities Sorted by Rank - Virginia 683
9.34 Cities Sorted by Zipcode - Virginia 689
9.35 Latent Demand by Year - West Virginia 694
9.36 Cities Sorted by Rank - West Virginia 695
9.37 Cities Sorted by Zipcode - West Virginia 698
10 SOUTHWEST 700
10.1 Executive Summary 700
10.2 Latent Demand by Year - Arizona 701
10.3 Cities Sorted by Rank - Arizona 702
10.4 Cities Sorted by Zipcode - Arizona 707
10.5 Latent Demand by Year - New Mexico 711
10.6 Cities Sorted by Rank - New Mexico 712
10.7 Cities Sorted by Zipcode - New Mexico 715
10.8 Latent Demand by Year - Oklahoma 717
10.9 Cities Sorted by Rank - Oklahoma 718
10.10 Cities Sorted by Zipcode - Oklahoma 723
10.11 Latent Demand by Year - Texas 727
10.12 Cities Sorted by Rank - Texas 728
10.13 Cities Sorted by Zipcode - Texas 747
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 765
11.1 Disclaimers & Safe Harbor 765
11.2 ICON Group International, Inc. User Agreement Provisions 766

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