Alcoholic Drinks in Portugal

 Published On: Jun, 2016 |    No of Pages: 102 |  Published By: Euromonitor | Format: PDF
After several years of declining sales in both total value and volume terms, 2015 saw alcoholic drinks in Portugal returning to positive growth in both the off-trade and on-trade channels. Sales were boosted by the slight recovery of the economic situation in the country, which led to Portuguese consumers slowly beginning to gain confidence and to opt for less essential products, with many also choosing to go out to eat and drink once again.

Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN PORTUGAL

LIST OF CONTENTS AND TABLES
Executive Summary
First Signs of Economic Improvement Have A Positive Impact on Sales of Alcoholic Drinks
the Tastes of Portuguese Consumers Are Becoming More Sophisticated
Unicer - Bebidas De Portugal Maintains the Leading Position in Alcoholic Drinks
the On-trade Channel Outperforms the Off-trade Channel in 2015
Alcoholic Drinks Is Expected To Post Positive Growth Over the Forecast Period
Key Trends and Developments
First Signs of Economic Recovery Positively Impact Alcoholic Drinks
Rising Inbound Tourism Has Positive Impact on On-trade Channel
Preference for Lighter and Flavoured Products Are on the Rise
Key New Product Launches
Summary 1 Key New Product Developments 2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2010-2015
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 11 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 3 Research Sources
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 4 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Competitive Positioning
Summary 5 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2015
Scc - Sociedade Central De Cervejas E Bebidas SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 6 SCC - Sociedade Central de Cervejas e Bebidas SA: Key Facts
Summary 7 SCC - Sociedade Central de Cervejas e Bebidas SA: Operational Indicators
Competitive Positioning
Summary 8 SCC - Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2015
Sogrape - Vinhos De Portugal SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 9 Sogrape -Vinhos de Portugal SA: Key Facts
Summary 10 Sogrape -Vinhos de Portugal SA: Operational Indicators
Competitive Positioning
Summary 11 Sogrape -Vinhos de Portugal SA: Competitive Position 2015
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 12 Unicer Bebidas de Portugal, SA: Key Facts
Summary 13 Unicer Bebidas de Portugal, SA: Operational Indicators
Competitive Positioning
Summary 14 Unicer Bebidas de Portugal, SA: Competitive Position 2015
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 15 Lager by Price Band 2015
Table 25 Number of Breweries 2010-2015
Category Data
Table 26 Sales of Beer by Category: Total Volume 2010-2015
Table 27 Sales of Beer by Category: Total Value 2010-2015
Table 28 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 29 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 31 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 34 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 35 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 36 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 37 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 38 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 39 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 40 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 41 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 42 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 43 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 46 Sales of Cider/Perry: Total Volume 2010-2015
Table 47 Sales of Cider/Perry: Total Value 2010-2015
Table 48 Sales of Cider/Perry: % Total Volume Growth 2010-2015
Table 49 Sales of Cider/Perry: % Total Value Growth 2010-2015
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
Table 58 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
Table 59 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
Table 60 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
Table 61 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
Table 62 Forecast Sales of Cider/Perry: Total Volume 2015-2020
Table 63 Forecast Sales of Cider/Perry: Total Value 2015-2020
Table 64 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 65 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 66 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 67 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 69 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 73 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
Table 74 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 75 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
Table 76 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
Table 80 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 16 Benchmark Brands 2015
Category Data
Table 81 Sales of Spirits by Category: Total Volume 2010-2015
Table 82 Sales of Spirits by Category: Total Value 2010-2015
Table 83 Sales of Spirits by Category: % Total Volume Growth 2010-2015
Table 84 Sales of Spirits by Category: % Total Value Growth 2010-2015
Table 85 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
Table 86 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
Table 87 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 88 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
Table 89 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
Table 90 Sales of White Rum by Price Platform: % Total Volume 2010-2015
Table 91 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
Table 92 Sales of English Gin by Price Platform: % Total Volume 2010-2015
Table 93 Sales of Vodka by Price Platform: % Total Volume 2010-2015
Table 94 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
Table 95 GBO Company Shares of Spirits: % Total Volume 2011-2015
Table 96 NBO Company Shares of Spirits: % Total Volume 2011-2015
Table 97 LBN Brand Shares of Spirits: % Total Volume 2012-2015
Table 98 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
Table 99 Production, Imports and Exports of Rum: Total Volume 2009-2014
Table 100 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
Table 101 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
Table 102 Production, Imports and Exports of Gin: Total Volume 2009-2014
Table 103 Production, Imports and Exports of Vodka: Total Volume 2009-2014
Table 104 Forecast Sales of Spirits by Category: Total Volume 2015-2020
Table 105 Forecast Sales of Spirits by Category: Total Value 2015-2020
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2010-2015
Table 109 Sales of Wine by Category: Total Value 2010-2015
Table 110 Sales of Wine by Category: % Total Volume Growth 2010-2015
Table 111 Sales of Wine by Category: % Total Value Growth 2010-2015
Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
Table 113 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
Table 118 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 122 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
Table 123 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 124 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
Table 125 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
Table 126 GBO Company Shares of Champagne: % Total Volume 2011-2015
Table 127 NBO Company Shares of Champagne: % Total Volume 2011-2015
Table 128 LBN Brand Shares of Champagne: % Total Volume 2012-2015
Table 129 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 130 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
Table 131 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
Table 132 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 133 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
Table 134 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
Table 135 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 136 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
Table 137 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
Table 138 Production, Imports and Exports of Wine: Total Volume 2009-2014
Table 139 Imports of Wine by Country of Origin: Total Volume 2009-2014
Table 140 Imports of Wine by Country of Origin: Total Value 2009-2014
Table 141 Exports of Wine by Country of Destination: Total Volume 2009-2014
Table 142 Exports of Wine by Country of Destination: Total Value 2009-2014
Table 143 Forecast Sales of Wine by Category: Total Volume 2015-2020
Table 144 Forecast Sales of Wine by Category: Total Value 2015-2020
Table 145 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 146 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
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