Arcus-Gruppen AS in Alcoholic Drinks (Norway)

 Published On: Jul, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
Arcus continues to focus on strengthening its well-known spirits brands across Scandinavia, especially in the Nordic Gold area, namely akvavit/aquavit. It has adopted individual strategies for its different akvavit/aquavit brands in order to highlight their unique heritage and sourcing. Arcus has expressed a desire to increase the value of its products through premiumisation, one of the most evident trends in wine and spirits over the review period. The company has a comprehensive premiumisati...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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Strategic Direction
Key Facts
Summary 1 Arcus-Gruppen AS: Key Facts
Summary 2 Arcus-Gruppen AS: Operational Indicators
Competitive Positioning
Summary 3 Arcus-Gruppen AS: Competitive Position 2015
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