Quarterly Beverage Tracker Fourth Quarter 2016: Macedonia

 Published On: Feb, 2017 |    No of Pages: 25 |  Published By: GlobalData | Format: PDF
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Summary

During the fourth quarter of 2016, soft drinks growth rate was in line with ACB during Q4-16 as both markets increased. ACB's very modest recovery was driven by bulk/HOD water, hot tea and significant dairy categories, in spite of very poor beer sales. Unfavorable weather around the New Year affected consumption as well. Very cold weather continued in January, when all relevant beverages categories suffered.

Macedonia Quarterly Beverage Tracker Q4-16 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering -
- Top line consumption volumes for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts for all beverage categories
- Carbonates consumption data for Q4-2016 vs Q4-2015, moving annual totals (MAT), full year 2016 provisional data and 2017 forecasts split by regular vs low calorie, and key flavor
- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends
- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2017
- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavor, pack type/size, retail price and selected product shots)
- Update on important soft drinks corporate activity
- Quarterly selected retail price movements for key brands by category covering the most recent five quarters
- Our Q4 special focus update on the latest trends in functional and flavored waters

Scope

- Enhanced water grew massively in quarter four. Almost all volumes are in the carbonated segment hands.
- Leading players recorded growth expansion in the juice category, resulting in the significant growth of the category.
- Improved distribution and more affordable prices from market players in traditional trade, made great progress for the Energy drinks category.
- Sales during New Year events negatively affected the whole alcoholic drinks category.

Reasons to buy

- Gain an in-depth understanding of the most up-to-date trends in the Macedonia beverage industry to support and enhance your strategic planning
- Investigate the latest quarterly and emerging annual trends in Macedonia to back your marketing initiatives
- Analyze the latest beverage category 2017 forecast projections to make well-informed decisions on the outlook in the marketplace for your company
- View a selection of the key quarterly new soft drinks product launches and identify competitor activity
- Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation

Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Enhanced Water
1.6.5 Flavored Water
1.6.6 Juice
1.6.7 Nectars
1.6.8 Still Drinks
1.6.9 Squash/Syrups
1.6.10 Fruit Powders
1.6.11 Iced/RTD Tea Drinks
1.6.12 Iced/RTD Coffee Drinks
1.6.13 Sports Drinks
1.6.14 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.10 Soft Drinks Quarterly Update
1.10.1 Distribution News
1.11 Focus On Flavored & Functional Waters
1.12 Data Tables
1.13 Pricing Tables

List of Tables
Table 1: Macedonia at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Functional & Flavored Waters, 2014-2016F
Table 4: Commercial Beverage Market Trends - Million Liters, 2016P-2017F
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2016P-2017F
Table 6: Soft Drinks Market Trends - Million Liters, 2016P-2017F
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2016P-2017F
Table 8: Carbonates Market Trends - Million Liters, 2016P-2017F
Table 9: Carbonates Market Trends - Million Unit Cases, 2016P-2017F
Table 10: Selected Retail Price Movements, 2016-2017


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