Beer in Morocco

 Published On: Jun, 2017 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
Beer continued to perform poorly in 2016, with total volume sales declining by 7%. This was partly due to the growing influence on consumer behaviour of government campaigns warning of the negative health effects of drinking alcohol. Price increases also discouraged beer consumption, particularly among low- and middle-income Moroccans. While rising health awareness encouraged Moroccans to reduce consumption of beer and switch to healthier types of soft drinks, rising prices led many consumers to...

Beer in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BEER IN MOROCCO

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Table 1 Number of Breweries 2011-2016
Category Data
Table 2 Sales of Beer by Category: Total Volume 2011-2016
Table 3 Sales of Beer by Category: Total Value 2011-2016
Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 2 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 3 Les Celliers de Meknes: Competitive Position 2016
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 4 Bourchanin & Cie SA: Key Facts
Competitive Positioning
Summary 5 Bourchanin & Cie SA: Competitive Position 2016
Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 6 Groupe des Brasseries du Maroc SA: Key Facts
Summary 7 Groupe des Brasseries du Maroc SA: Operational Indicators 2012-2013
Competitive Positioning
Summary 8 Groupe des Brasseries du Maroc SA: Competitive Position 2016
Executive Summary
Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period
Health Concerns and Illicit Trade Cause Total Beer Volume Sales To Decline in 2016
Groupe Des Brasseries Du Maroc SA Remains the Clear Market Leader in 2016
Off-trade Channels Account for the Largest Share of Total Market Volume Sales
Total Alcoholic Drinks Volume Sales Expected To Decline Over the Forecast Period
Key Trends and Developments
Black Market Trade in Alcoholic Drinks Remains High in Morocco
New Outlet Openings Help To Limit Decline in On-trade Alcoholic Drinks Consumption
Rising Health Awareness Restricts Alcoholic Drinks Consumption Among Moroccans
Key New Product Launches
Summary 9 New Product Development 2016
Market Background
Legislation
Taxation and Duty Levies
Table 22 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 10 Research Sources

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