Beer in Norway

 Published On: Jul, 2016 |    No of Pages: 48 |  Published By: Euromonitor | Format: PDF
Total volume sales of beer increased only marginally in 2015, although the category was bigger in size than at any time over the review period. Beer was arguably the most interesting category within alcoholic drinks in 2015 thanks to a booming craft beer industry, mainly domestic, with overall beer sales remaining fairly flat. Evidence of this trend can be seen from various events. Around 38 new breweries opened in 2015, totalling 80 new breweries in just the last two years, while Vinmonopolet i...

Euromonitor International's Beer in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
BEER IN NORWAY
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2015
Table 1 Number of Breweries 2010-2015
Category Data
Table 2 Sales of Beer by Category: Total Volume 2010-2015
Table 3 Sales of Beer by Category: Total Value 2010-2015
Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
Aass, P Ltz As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 2 P Aass Ltz AS: Key Facts
Summary 3 P Aass Ltz AS: Operational Indicators
Competitive Positioning
Summary 4 P Aass Ltz AS: Competitive Position 2015
Hansa Borg Bryggerier As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 5 Hansa Borg Bryggerier AS: Key Facts
Summary 6 Hansa Borg Bryggerier AS: Operational Indicators
Competitive Positioning
Summary 7 Hansa Borg Bryggerier AS: Competitive Position 2015
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 8 Ringnes AS: Key Facts
Summary 9 Ringnes AS: Operational Indicators
Competitive Positioning
Summary 10 Ringnes AS: Competitive Position 2015
Executive Summary
Volume Sales Remain Flat
New Regulations Allow Moderate Advertising
Still A Highly Consolidated Market
Volumes Shifting From the State-owned Monopoly To Grocery Retailers
Lifestyle Trends Underpin Forecast Growth
Key Trends and Developments
Legislative Changes Open the Door To Moderate Advertising
First Decline in Two Decades for Vinmonopolet
Craft, Tradition and Health the Most Notable Cross-category Trends in 2015
Key New Product Launches
Summary 11 Key New Product Developments 2015/2016
Market Background
Legislation
Summary 12 Punishments for Drink Driving 2016
Table 22 Number of On-trade Establishments by Type 2010-2015
Table 23 Number of Licences to Serve Alcohol by Type 2008-2014
Taxation and Duty Levies
Table 24 Taxation and Duty Levies on Alcoholic Drinks 2015
Table 25 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
Table 27 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
Table 29 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
Table 31 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
Operating Environment
Contraband/parallel Trade
Duty Free
Table 32 Duty free alcohol and tobacco quota 2015
Cross-border/private Imports
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources
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