Rtds/High-Strength Premixes in Hungary

 Published On: Jun, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Thanks to the growing popularity of the largest category, spirit-based RTDs, as well as high-strength premixes amongst young adults as a party drink, RTDs/high-strength premixes achieved continued growth in 2016. Declining average unit prices also contributed to growth, as private label operators added popular RTDs to their portfolios, which was welcomed by price-sensitive consumers. High-strength premixes, which is a young category, shows good growth potential, supported by the emerging cocktai...

RTDs/High-Strength Premixes in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTDs/High-Strength Premixes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RTDS/HIGH-STRENGTH PREMIXES IN HUNGARY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 5 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021
Executive Summary
the Improving Economy and Rising Disposable Incomes Support Growth
the Environment Is Stabilising, But High Taxes and Prices Continue To Hinder Growth
Competing Through Discounts
On-trade Channel Suffers As Price-sensitive Consumers Turn To the Off-trade Channel
Growing Purchasing Power Will Help To Ensure the Expansion of Demand and Sales
Key Trends and Developments
Private Label - Low Position in Alcoholic Drinks in Hungary, But Starting To Grow
the Economy Improves But Consumers Are Still Price-sensitive - Discounting Affects Both On-trade and Off-trade Channels
Mergers and Acquisitions: Dreher Is Sold
Key New Product Launches
Summary 1 Key New Product Developments 2016
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 21 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 33 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources

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