Wine in Morocco

 Published On: Jun, 2017 |    No of Pages: 34 |  Published By: Euromonitor | Format: PDF
Total wine volume sales grew by 1% in 2016. While this was slightly slower than the corresponding CAGR for the entire review period, growth in inbound tourism in Morocco helped to ensure that the category continued to develop positively overall.

Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WINE IN MOROCCO

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2011-2016
Table 2 Sales of Wine by Category: Total Value 2011-2016
Table 3 Sales of Wine by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Wine by Category: % Total Value Growth 2011-2016
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
Table 10 Sales of Still Rosť Wine by Price Segment: % Off-trade Volume 2011-2016
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 14 Sales of Still Rosť Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 15 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
Table 19 GBO Company Shares of Champagne: % Total Volume 2012-2016
Table 20 NBO Company Shares of Champagne: % Total Volume 2012-2016
Table 21 LBN Brand Shares of Champagne: % Total Volume 2013-2016
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2012-2016
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2013-2016
Table 28 Production, Imports and Exports of Wine: Total Volume 2010-2015
Table 29 Imports of Wine by Country of Origin: Total Volume 2010-2015
Table 30 Imports of Wine by Country of Origin: Total Value 2010-2015
Table 31 Exports of Wine by Country of Destination: Total Volume 2010-2015
Table 32 Exports of Wine by Country of Destination: Total Value 2010-2015
Table 33 Forecast Sales of Wine by Category: Total Volume 2016-2021
Table 34 Forecast Sales of Wine by Category: Total Value 2016-2021
Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 1 Les Celliers de Meknes: Key Facts
Competitive Positioning
Summary 2 Les Celliers de Meknes: Competitive Position 2016
Bourchanin & Cie SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 3 Bourchanin & Cie SA: Key Facts
Competitive Positioning
Summary 4 Bourchanin & Cie SA: Competitive Position 2016
Groupe Des Brasseries Du Maroc SA in Alcoholic Drinks (morocco)
Strategic Direction
Key Facts
Summary 5 Groupe des Brasseries du Maroc SA: Key Facts
Summary 6 Groupe des Brasseries du Maroc SA: Operational Indicators 2012-2013
Competitive Positioning
Summary 7 Groupe des Brasseries du Maroc SA: Competitive Position 2016
Executive Summary
Moroccan Alcoholic Drinks Market Performs Poorly Throughout the Review Period
Health Concerns and Illicit Trade Cause Total Beer Volume Sales To Decline in 2016
Groupe Des Brasseries Du Maroc SA Remains the Clear Market Leader in 2016
Off-trade Channels Account for the Largest Share of Total Market Volume Sales
Total Alcoholic Drinks Volume Sales Expected To Decline Over the Forecast Period
Key Trends and Developments
Black Market Trade in Alcoholic Drinks Remains High in Morocco
New Outlet Openings Help To Limit Decline in On-trade Alcoholic Drinks Consumption
Rising Health Awareness Restricts Alcoholic Drinks Consumption Among Moroccans
Key New Product Launches
Summary 8 New Product Development 2016
Market Background
Legislation
Taxation and Duty Levies
Table 37 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 41 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 42 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 43 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 44 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 45 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 46 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 47 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 48 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 51 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 52 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 53 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 55 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 56 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 57 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources

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