Spirits in New Zealand

 Published On: Jun, 2017 |    No of Pages: 43 |  Published By: Euromonitor | Format: PDF
The influence of the craft trend on sales of spirits continued to increase in 2016, with the number of independent micro-distilleries in New Zealand continuing to grow. The use of natural ingredients and flavours such as feijoa and kiwifruit in white spirits have helped to provide a point of difference for craft brands, while overall premiumisation trends among consumers have also helped to improve the popularity of craft spirits. Social media and word-of-mouth have played a major role in the su...

Spirits in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SPIRITS IN NEW ZEALAND

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2016
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2011-2016
Table 2 Sales of Spirits by Category: Total Value 2011-2016
Table 3 Sales of Spirits by Category: % Total Volume Growth 2011-2016
Table 4 Sales of Spirits by Category: % Total Value Growth 2011-2016
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
Table 10 Sales of White Rum by Price Platform: % Total Volume 2011-2016
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
Table 12 Sales of English Gin by Price Platform: % Total Volume 2011-2016
Table 13 Sales of Vodka by Price Platform: % Total Volume 2011-2016
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
Table 15 GBO Company Shares of Spirits: % Total Volume 2012-2016
Table 16 NBO Company Shares of Spirits: % Total Volume 2012-2016
Table 17 LBN Brand Shares of Spirits: % Total Volume 2013-2016
Table 18 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
Table 19 Production, Imports and Exports of Rum: Total Volume 2010-2015
Table 20 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
Table 21 Production, Imports and Exports of Gin: Total Volume 2010-2015
Table 22 Production, Imports and Exports of Vodka: Total Volume 2010-2015
Table 23 Forecast Sales of Spirits by Category: Total Volume 2016-2021
Table 24 Forecast Sales of Spirits by Category: Total Value 2016-2021
Table 25 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 26 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021
Independent Liquor (nz) Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 2 Independent Liquor (NZ) Ltd: Key Facts
Competitive Positioning
Summary 3 Independent Liquor (NZ) Ltd: Competitive Position 2016
Lion Pty Ltd in Alcoholic Drinks (new Zealand)
Strategic Direction
Key Facts
Summary 4 Lion Pty Ltd: Key Facts
Competitive Positioning
Summary 5 Lion Pty Ltd: Competitive Position 2016
Executive Summary
Volume Sales of Alcoholic Drinks Bottom Out
Temperance Trends Starting To Influence Sales of Alcoholic Drinks
Lion/db Duopoly Continues To Define the Competitive Environment
Supermarkets Continue To Dominate the Retail Distribution of Alcoholic Drinks
the Craft Trend and Premiumisation To Continue Influencing Sales of Alcoholic Drinks
Key Trends and Developments
Health and Wellness Concerns Driving the Temperance Trend
Volume Sales of Alcoholic Drinks Bottom Out Due To the Craft Trend
Cider/perry Cannibalising Sales From Other Categories
Key New Product Launches
Summary 6 Key New Product Developments 2016
Market Background
Legislation
Table 27 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Table 28 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 29 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 30 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
Table 31 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 32 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
Table 33 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 34 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016
Table 35 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 38 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 45 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 46 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 47 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources
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