Tea in Greece

 Published On: Apr, 2015 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Despite the lack of a tea drinking culture in Greece, tea performed better than expected in 2013 and 2014, although it witnessed a decline in both value and volume terms in both these years. Large investment in the category by Unilever Hellas SA was successful in stimulating consumer interest and generating sales for the category as a whole, practically preventing sales from declining at a high rate. Nevertheless, off-trade volume sales declined by 1% as a result of loose black standard tea...

Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Atlanta SA in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Atlanta SA: Key Facts
Summary 2 Atlanta SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Atlanta SA: Competitive Position 2014
Helitta Ltd in Hot Drinks (greece)
Strategic Direction
Key Facts
Summary 4 Helitta Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Helitta Ltd: Competitive Position 2014
Executive Summary
Cocooning Trend Prevents Off-trade Sales From Declining
Value for Money: Prices Determine What Sells
More Players Enter the Hot Drinks Market
New Flavours Is the General Trend in New Product Developments
Strong Coffee Culture in Greece Will Prevent Any Significant Decline in Sales
Key Trends and Developments
On-trade Prices Register A Decline
Cocooning Trend Prevents Steep Declines in the Off-trade
New Flavours the Focus of New Product Launches
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Definitions
Sources
Summary 6 Research Sources

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