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In 2014, energy drinks registered off-trade volume growth of 16%, which was lower than that recorded in 2013. The slower growth is attributable to two main factors. The first one is that mass media, especially newspapers, have warned against the consumption of energy drinks. They said that the high content of sugar and caffeine in these drinks may cause negative effects on consumers’ health such as abnormal heart rhythms or neurological disorders.Energy Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2019 illustrate how the market is set to change.Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report?* Get a detailed picture of the Energy Drinks market;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market’s major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.