Royal Unibrew A/S in Alcoholic Drinks (Denmark)

 Published On: Jul, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Royal Unibrew will aim to strengthen its position as a leading player in a number of European markets through brand and product development in alcoholic and non-alcoholic drinks. The company will continue to invest and develop its product portfolio. Royal Unibrew will invest in marketing and other commercial activities in order to stimulate consumer interest, increase sales and compete in terms of share. The company will also focus on cost-reduction processes in order to improve its overall perf...

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Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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ROYAL UNIBREW A/S IN ALCOHOLIC DRINKS (DENMARK)
Strategic Direction
Key Facts
Summary 1 Royal Unibrew A/S: Key Facts
Summary 2 Royal Unibrew A/S: Operational Indicators
Competitive Positioning
Summary 3 Royal Unibrew A/S: Competitive Position 2015
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