Yeo Hiap Seng (M) Bhd in Soft Drinks (Malaysia)

 Published On: Apr, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF

Yeo Hiap Seng (M) Bhd aims to introduce new flavours and healthier variants to attract consumers and remain one of the major players in soft drinks. It will continue to engage in aggressive marketing campaigns to attract consumers and boost sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Yeo Hiap Seng (M) Bhd: Key Facts
Competitive Positioning
Summary 2 Yeo Hiap Seng (M) Bhd: Competitive Position 2015

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