Hite Jinro Co Ltd in Alcoholic Drinks (South Korea)

 Published On: Jun, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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Since imported beer has made inroads into the beer category, Hite Jinro has faced a challenge. Hite Jinro experienced sluggish growth in beer, which, along with soju, accounts for 94% of its total revenue. Hite Jinro planned to focus on lower alcohol content drinks, including sparkling varieties, targeting women and the younger generation, to compete against imported beers and new varieties of soju. Meanwhile, although soju showed growth in 2016, the company was in dire need of new ways to regai...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Strategic Direction
Key Facts
Summary 1 Hite Jinro Co Ltd: Key Facts
Summary 2 Hite Jinro Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 Hite Jinro Co Ltd: Competitive Position 2016
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