Vitamalz GmbH & Co KG in Alcoholic Drinks (Germany)

 Published On: Jul, 2015 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Vitamalz GmbH & Co KG will continue to primarily focus on running large-scale marketing activities and advertising for its non/low alcohol beer brand Vitamalz. The company is particularly expected to emphasise the naturally healthy properties of Vitamalz, which contains a number of minerals and is suitable for rehydration after sports activities. In light of the ongoing health and wellness trend, which is driving consumers to reconsider their alcohol consumption levels, Vitamalz faces a...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Strategic Direction
Key Facts
Summary 1 Vitamalz GmbH & Co KG: Key Facts
Competitive Positioning
Summary 2 Vitamalz GmbH & Co KG: Competitive Position 2014

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