Brau-Union Osterreich AG in Alcoholic Drinks (Austria)

 Published On: Jun, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
The leader in beer and the main beer distributor in Austria, Brau-Union Asterreich is expected to continue to focus on maintaining its leadership in beer in Austria over the forecast period. The company is anticipated to maintain its strategy of marketing a strong brand portfolio consisting of well-known international brands, as well as leading national brands to tap into a broad target audience.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Alcoholic Drinks market;
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Strategic Direction
Key Facts
Summary 1 Brau-Union Asterreich AG: Key Facts
Summary 2 Brau-Union Asterreich AG: Operational Indicators
Competitive Positioning
Summary 3 Brau-Union Asterreich AG: Competitive Position 2015
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