Business in Frozen Food Market isn’t frozen…to be worth $ 186 billion by 2015

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Rising Crust Products result a 32% increase in frozen pizza annual sales

Frozen-Food-IndustryThe Frozen Food industry runs on the freezing techniques which preserves food items from the time they are prepared till the time of their consumption. This practice of storing food in chilled conditions is in use since ancient times and was first implemented by farmers, trappers and fishermen who stored their surplus productions for future consumption. The idea of natural food preservation dates back to the late 1800’s when limited quantity of geese and chicken were shipped from Russia to London. This practice of carrying preserved food was conducted by storing them in insulated boxes. In 1899, the same technique was adapted by “Baerselman Bros” to transmit food in frozen state and it soon became a business where the firm shipped 20,000 frozen chicken and geese from three Russian depots to the London warehouses. This business was operated during peak winter months that lasted for 3 to 4 months but as years went by it become an annual business.

Further trials involving fruits, ice creams, vegetables and orange juice were carried out by the military forces by the end of Second World War.

The prepared food and frozen food industry has come a long way today. All countries worldwide have access to these food items and the sector is growing in huge volumes with each passing year. The industry according to experts will be driven by larger consumer demands and convenience over the next 5 years; thus bagging greater prospects of growth globally. Constant improvement with improvisation in commercial freezing and refrigeration technology and product innovation resulting in creative product development are two factors which are expected to increase demands in high consumption countries like Europe and America along with emerging markets in the Asia-Pacific (APAC) regions.

Readily available food stuffs with uncompromised quality and freshness makes this segment of the most preferred style of purchasing eatables for consumers. Moreover, with tight schedules, increasing work related stress amongst people from different cultures is driving this business to new heights as they alike the freshly prepared ones and save loads of time that goes into preparation.

The industry mainly includes sandwiches, pizzas, meat pies and other cultural food preparations which are less found in certain localities. The frozen pizza segment dominates the frozen food sector as it leads the sales chats in most parts of the world. It is now available in different shapes and sizes, as the traditional circular and flat structured pizzas are out fashioned by innovative structures and shapes. Product innovation has given rise to offerings like Pizza Pockets, Pizza Strudel and Pizza-on-a Stick. The segment went up in their sales as consumers during the economic slowdown period could not afford the expensive dinning and takeaway options and were happy to go for the much economical variant of frozen pizzas along with other frozen food preparations.

The frozen pizza segment has also witnessed a sales increase due to the increase in crust products prices. According to a market research, these skyrocketing prices have accounted a 32% year on year increase in sales of frozen pizza products. Industry specialists are predicting the global market for frozen foods to reach a business of $ 186 billion by the end of 2015.

Another segment which has caught consumer’s attention under the frozen food section is the low-fat segment. Growing health awareness and easy availability along with successful marketing of these products has encouraged growing number of consumers to try these products. Low fat ice creams and desserts are two categories which record a successful business all around the globe.

Given below are region wise market sizes of past and future market predictions

1. European markets for frozen foods were valued at more than 64 billion by the end of 2011 and is predicted to grow to a mark of more than 73 billion by 2015.

2. North America more than 39 billion in 2011 and is expected to reach above the 45 billion by 2015.

3. The Asian regions accounted to a business of more than 42 billion by 2011 and is forecasted an industrial contribution of around 49 billion by the finish of 2015.