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This report provides a concise overview of the Confectionery
Mexico. After reading this report, you will understand the size of the
the economic, demographic, and behavioural trends that will drive its
and the leading players within the market, allowing you to plan effectively
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Mexican
sector allows new entrants and established players to gain rapid and
comprehensive insight into the current state of the market and identify the
trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
Mexico’s growing base of young and affluent customers will drive strong
growth in Confectionery categories. However, the devaluation of the Mexican
in 2009 caused a substantial drop in the value of the Confectionery
measured in US dollars, even though volumes increased. Improving
conditions will drive growth in the sector’s value, though some categories
recovered faster than others.
What are the key drivers behind recent market changes?
A large, young and rapidly growing population and rising living standards
Mexico a key emerging market for consumer packaged goods companies.
rising price of staple foods is damaging the ability of the country’s
middle class to purchase packaged goods. Meanwhile, convenience is of
importance in Mexican food culture, as consumers look for quick and easy
as a result of long working hours, the loss of women at home to cook meals
they enter the workforce, or as consumers replace traditional meal times
other leisure activities.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide
comprehensive brief of the Mexican Confectionery sector. This allows for
rapid identification of key growth opportunities across three
categories and their packaging.
Key Features and Benefits
Analysis of consumer behaviour, economic conditions, and
reveals emerging opportunities in the Confectionery sector.
Key growth categories are highlighted by analysing the market dynamics of
Market shares are provided for the leading brands across
An overview of packaging trends in the Mexican Confectionery sector is
including primary packaging material and type, packaging closures, and
Key Market Issues
Food & Grocery sales in Mexico will increase across all
however, the majority of this growth will occur in modern retail chains as
expand beyond core urban centers and into smaller towns. The Food &
market will consolidate as consumers continue to be attracted by the “all
one roof” offer and price advantage held by retailers such as Walmart
Mexican consumers are increasingly looking for quick and easy meals. This
result of long working hours, the loss of women at home to cook meals as
enter the workforce (over 40% of Mexican women are now economically active,
opposed to 32% in 1995), or as consumers replace traditional meal times
other leisure activities.
The value of Gum confectionery is growing quickly in Mexico, as a result of
combination of the growing younger population, and increasing oral
consciousness among the consumers.
Evolving consumption habits will influence the demand across all the
confectionery categories. However, the health-concerns of growing obesity
limit future growth of the Chocolate market.
Gum Confectionery accounted for more than one-third of the total number of
used in Mexico’s Confectionery sector in 2012, driving significant demand
Blister packs and wrapper packaging types.
Strong macroeconomic growth is creating a large middle class
considerable buying power, particularly in urban centers such as Mexico
Guadalajara, and Monterrey. Meanwhile, over 40 million Mexicans are less
years old; they have more disposable income than their parents did at their
and have greater access to national retail chains.
The fragmented nature of Mexican retail, where the five leading Food &
retailers account for less than half of the market, limits Private
penetration in most sectors, including Confectionery. Furthermore,
Mexico haven’t pursued private label programs as aggressively as retailers
Gum and Sugar Confectionery will record the fastest growth rates in
Confectionery sector. This rapid growth is driven by the growing adoption
products by the younger generation in the country.
The growing consumption of Confectionery in Mexico means demand for all
materials and types will increase between 2012 and 2017. However, demand
Rigid Plastic packaging will rise particularly quickly as a result of
steadily rising consumption of Gum and Sugar confectionery.
Table of Contents
- A young, relatively affluent group is growing in Mexico
- Food & Grocery growth will be concentrated in national chains
- Hypermarkets & Supermarkets will account for the largest share of sales
- Increasingly urban and busy consumers are looking for convenience
- Relaxation and enjoyment drive consumption in the Mexican Confectionery sector
- Mexico’s young consumers offer a key opportunity, while adults’ tastes are
- The Mexican Confectionery market will register strong growth as exchange rates
- The Gum and Sugar Confectionery sectors will drive growth
- The market share of Gum will increase at the expense of Chocolate
- The value of Confectionery categories are recovering from the 2009 currency
Brands & Private Labels
- Key brands by category
- Growing demand for Gum Confectionery will drive the growth for Rigid Plastic
- Rising consumption of Gum will drive changes in packaging demand by 2017
Future Outlook– four key trends in Mexico’s Confectionery sector
- Young, affluent Mexicans will drive growth in Confectionery
- Consumers will continue to be more health conscious
- Fun and personal space is an important emerging trend in Mexico
- Consumers will increasingly shop in supermarkets
Data Appendix & Summary Methodology