If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
This report provides a concise overview of the Confectionery market in
China. After reading this report, you will understand the size of the market,
the economic, demographic, and behavioral trends that will drive evolution, and
the leading players companies within the market, allowing you to plan
effectively for the future.
Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Chinese Confectionery
sector allows new entrants and established players companies to gain rapid and
comprehensive insight into the current state of the market and identify the key
trends which that will drive growth in the coming years.
What is the current market landscape and what is changing?
Steady economic growth across the last decade period 2000-2010 has resulted in
rise in the disposable income, thus increasing the purchasing power of the
consumer. Chinese GDP per capita has risen steadily across the years while
population growth has stabilized. However an increase in consumption is a
positive factor resulting due to higher disposable income.
What are the key drivers behind recent market changes?
As the Chinese consumers grow better off, they are becoming more selective and
will seek out quality chocolate. The quality and taste of Chocolate has become
the primary motivation for consumers in China. The qualitative benefits of Dark
Chocolate with its rich taste and low sugar and fat content has helped Chocolate
increase its sales in China.
What makes this report unique and essential to read?
The report provides the latest, detailed data on dynamics in the Chinese
Confectionery market, providing marketers with the essential data to understand
their own, and their competitors’, position in the market and the information to
accurately identify where to compete in the future.
Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography
reveals emerging opportunities in the Confectionery sector.
Key growth categories are highlighted by analyzing the market dynamics of three
Confectionery categories: Chocolate, Gum, and Sugar Confectionery.
Market shares are provided for the leading brands across the Chocolate, Gum and
Sugar Confectionery categories.
An overview of packaging trends in the Chinese Confectionery sector is provided,
including primary packaging material and type, packaging closures, and outer
Key future trends are highlighted and analysed in order to identify
opportunities and threats in the Confectionery sector.
Key Market Issues
As the Chinese consumers grow better off, they are becoming more
selective and will seek out quality chocolate. The quality and taste of
Chocolate has become the primary motivation for consumers in China. The
qualitative benefits of Dark Chocolate with its rich taste and low sugar and fat
content has helped Chocolate increase its sales in China. Moreover consumers
feel that vitamins, nuts and herbal ingredients within products can help meet
their nutritional and energy demands. High purity, diverse taste and hundred
percent chocolate varieties are still a favorite choice among high-end
Increasingly young and urban-based consumers will continue to seek out fun
products and those that help them relax, leading to the growth of confectionery
products in the country. China has a dynamic and competitive Confectionery
market, with less emphasis on seasonal differences in Confectionery consumption.
This means that consumers have transformed from purely seeking product
functionality to pursuing fun and enjoyment brought by the product.
The importance of Hypermarkets & Supermarkets and Convenience stores is likely
to increase as China’s growing young and urban population drive the expansion of
modern retail chains in the country.
Chinese consumers are seeking products that meet needs they see as being created
by their age. Confectionery is seen as a good vehicle for functional
ingredients, as such functional gums, vitamin-enriched candies and low-sugar
confectionery are one of the key growth drivers of confectionery in China.
Xylitol is a popular ingredient for chewing gums, while vitamins can be used in
fortified sugar confectionery.
Rising obesity and diabetes among Chinese consumers is driving the
increasing popularity of low sugar and sugar-free confectionery in China as
consumers are becoming more health conscious. According to a recent publication
from “Journal of the American Medical Association” about 11.6% of adults or 114
million people in China had Diabetes in 2013, surpassing the 11.3% in the US.
This generates huge scope for manufacturers to cater these people by launching
“better for you” products with Sugar Free label touting on the package.
As the consumption of Confectionery products becomes more established among
Chinese consumers, there will be greater demand for more varied and novel
flavors such as sesame, peanut, coffee, green tea, and liqueur chocolates. In
2012 15% of Confectionery consumption was motivated by the desire to have new or
novel experiences, and this behavior is expected to become more widespread. For
instance, chocolates such as green tea-flavored Hershey Kisses are growing in
popularity as wedding gifts.
Despite a surge in the disposable income in the past few years, many Chinese
consumers still remain cost-conscious, driving the demand for low-cost brands
like Hsu Fu Chi and Sister Ma who are already well established in China. Nestlé
meanwhile, has been looking for ways to reach lower-income consumers by
expanding distribution to mom-and-pop shops in emerging markets.
Sugar Confectionery accounted for around 65% of the total number of packs used
in China’s Confectionery sector in 2012, driving significant demand for Flexible
Packaging Bags / Sachets. Paper & Board Wrapper and Rigid Plastic Tubs are the
other key packs for Confectionery products in China, driven by Gum and Sugar
The growing consumption of Confectionery products in China improves the demand
for all pack materials and types between 2012 and 2017. However, the demand for
Flexible Packaging and Paper & Board packaging will rise particularly quickly as
a result of growing use across all confectionery products.
Table of Contents
• China’s one third of population is less than 25 years of age comprising of
Kids, Teens and Early Young Adults.
• Food & Grocery sales are concentrated in national chains
• Hypermarkets & Supermarkets will account for the largest share of sales in the
Chinese Confectionery market.
Increasingly urban and busy consumers are looking for convenience
• Women form majority of Confectionery consumption in China in terms of volume.
• Chinese consumers can be classified as ‘Heavy Consumption’ Consumers.
• Chinese Consumers purchase of Confectionery is primarily influenced by Quality
Seeking trend, which drives them to purchase quality Confectioneries.
• Better Quality and Fun & Enjoyment drive consumption in the Chinese
Personal Space & Time with Changing Age Structures – key to growth in China
• The Chinese Confectionery market will register strong growth driven by its
booming and a stable economy.
• The Gum and Chocolate Confectionery sectors will drive growth.
• The market share of Chocolate will increase when compared to Sugar
Confectionery & Gum.
• Chocolate showing promising growth in China compared to Gum and Sugar
• Changing Age Structures and Life stages has limited the growth of Sugar
Confectionery in China.
Brands & Private Labels
• Chinese consumers continue to buy branded Confectionery products with the
scare of food safety reasons.
• Private Label intensifies competition in low price sugar confectionery
• Key brands by category.
• Growing demand for Gum Confectionery will drive the growth for Rigid Plastic
Rising consumption of Sugar Confectionery will drive changes in packaging demand
Future outlook – key trends in China’s Confectionery sector
• Sugar-Free Label attracts Consumer attention.
• Pursuit of higher quality and better packaging.
• Low-Cost Value Products
Data Appendix & Summary Methodology