Country Profile: Confectionery Sector in Brazil

 Published On: Jul, 2017 |    No of Pages: 106 |  Published By: GlobalData | Format: PDF
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Summary

Brazil represents the largest market for Confectionery products in the Latin American region. A large middle income, working-age population coupled with an improving economy is expected to drive the Confectionery sector in Brazil. Of the three markets, Chocolate is the largest in value terms, and is forecast to register the fastest growth during 2016-2021. Convenience Stores is the leading channel for the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used packaging material in the sector and is forecast to register the fastest growth during 2016-2021. Mondelez International, Inc, Nestle, and Arcor are the leading market players in the Brazilian Confectionery sector.

GlobalData's Country Profile report on the Confectionery sector in Brazil provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The per capita consumption of Confectionery is higher in Brazil compared to the global and regional level.
- The Chocolate market is forecast to register the fastest growth during 2016-2021.
- Convenience Stores is the largest distribution channel followed by Hypermarkets & Supermarkets.
- Trident is the leading value brand in the Brazilian Confectionery sector.
- Flexible Packaging is the most commonly used package material in the Brazilian Confectionery sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Brazil in the global and regional context 4
3.1. Brazil's share in the Global and Latin-American Confectionery sector 4
3.2. Brazil compared to other leading countries in Latin-America 5
4. Market size analysis - Confectionery sector 6
4.1. Value and volume analysis - Confectionery sector in Brazil 6
4.2. Per capita consumption - Brazil compared to Latin-America and globally 7
4.3. Value and volume analysis of markets in the Confectionery sector 8
4.4. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Chocolate 11
5.3. Market analysis: Gum 14
5.4. Market analysis: Sugar Confectionery 16
6. Distribution analysis 19
6.1. Distribution channel share analysis: Confectionery 19
6.2. Distribution channel share analysis: Chocolate 20
6.3. Distribution channel share analysis: Gum 21
6.4. Distribution channel share analysis: Sugar Confectionery 22
7. Competitive landscape 23
7.1. Brand share analysis by sector 23
7.2. Brand share analysis by markets 29
7.3. Brand share analysis by category 37
7.3.1. Chocolate 37
7.3.2. Gum 43
7.4. Private label share analysis 44
8. Health & Wellness analysis 46
8.1. Market size analysis by Health & Wellness claims 46
8.2. Market share analysis - Health & Wellness product attributes 47
8.3. Market size analysis - Health & Wellness consumer benefits 49
8.4. Leading companies in Brazilian Health & Wellness market 51
9. Packaging analysis 54
9.1. Packaging share and growth analysis by package material 54
9.2. Packaging share analysis by package material 55
9.3. Packaging share and growth analysis by pack type 56
9.4. Packaging share analysis by pack type 57
9.5. Packaging share and growth analysis by closure type 58
9.6. Packaging share analysis by closure type 59
9.7. Packaging share and growth analysis by primary outer type 60
9.8. Packaging share analysis by primary outer type 61
10. Macroeconomic analysis 62
10.1. GDP per Capita 65
10.2. Population and population growth 66
10.3. Consumer Price Index 67
10.4. Population breakdown by age 68
11. Consumergraphics 69
11.1. Consumption by Gender 69
11.2. Consumption by Age 70
11.3. Consumption by Education 71
11.4. Consumption by Degree of Urbanization 72
12. Methodology 73
13. Definitions 74
14. Appendix 85
15. About GlobalData 97
16. Disclaimer 98
17. Contact Us 99

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Value analysis by of Chocolate market categories, 2011-2021 12
Table 3: Volume analysis of Chocolate market by categories, 2011-2021 13
Table 4: Value analysis of Gum market by categories, 2011-2021 15
Table 5: Volume analysis of Gum market by categories, 2011-2021 15
Table 6: Value analysis of Sugar Confectionery market by categories, 2011-2021 17
Table 7: Volume analysis of Sugar Confectionery market by categories, 2011-2021 18
Table 8: Brand Value and Volume - Confectionery sector, 2016 24
Table 9: Brand Value and Volume - Chocolate market, 2016 29
Table 10: Brand Value and Volume - Gum market, 2016 33
Table 11: Brand Value and Volume - Sugar Confectionery market, 2016 34
Table 12: Brand Value and Volume - Boxed Chocolate category 37
Table 13: Brand Value and Volume - Chocolate Countlines category 38
Table 14: Brand Value and Volume - Chocolate Straightlines category 39
Table 15: Brand Value and Volume - Molded Bars category, 2016 40
Table 16: Brand Value and Volume - Novelties category, 2016 41
Table 17: Brand Value and Volume - Other Chocolate category, 2016 42
Table 18: Brand Value and Volume - Bubble Gum category, 2016 43
Table 19: Brand Value and Volume - Chewing Gum category, 2016 43
Table 20: Leading companies in the Health & Wellness market by value, 2016 - Chocolate 51
Table 21: Consumption of Confectionery by Gender and markets (Kg Million,2016) 69
Table 22: Consumption of Confectionery by age and markets (Kg Million, 2016) 70
Table 23: Consumption of Confectionery by education and markets (Kg Million, 2016) 71
Table 24: Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 72
Table 25: Market Definitions 74
Table 26: Category Definitions 75
Table 27: Channel Definitions 76
Table 28: Health & Wellness: Product Attributes-Food Minus 77
Table 29: Health & Wellness: Product Attributes - Free From 78
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 79
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 80
Table 32: Health & Wellness: Product Attributes - Food Intolerance 81
Table 33: Health & Wellness: Consumer Benefits - Health Management 82
Table 34: Health & Wellness: Analysis by Consumer Benefits 83
Table 35: Health & Wellness: Consumer Benefits - Performance 84
Table 36: Market Value for Chocolate - by category (R$ Million) 2011-2021 85
Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021 86
Table 38: Market Volume for Chocolate - by category (Kg Million) 2011-2021 86
Table 39: Market Value for Gum - by category (R$ Million) 2011-2021 87
Table 40: Market Value for Gum - by category (US$ Million) 2011-2021 87
Table 41: Market Volume for Gum - by category (Kg Million) 2011-2021 87
Table 42: Market Value for Sugar Confectionery - by category (R$ Million) 2011-2021 88
Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 89
Table 44: Market Volume for Sugar Confectionery - by category (Kg Million) 2011-2021 90
Table 45: Confectionery Sales Distribution in Brazil - by Markets (R$ Million), 2016 91
Table 46: Key Health & Wellness product attributes driving sales in Brazil (R$ Million) 92
Table 47: Key Health & Wellness consumer benefits driving sales in Brazil (R$ Million) 92
Table 48: Package Material (in Million pack units) 93
Table 49: Pack Type (in Million pack units) 93
Table 50: Closure Type (in Million pack units) 94
Table 51: Primary Outer Type (in Million pack units) 94
Table 52: Exchange Rates: (US$-R$), 2011-2021 95
Table 53: GDP Per Capita (R$) 95
Table 54: Population 95
Table 55: Consumer Price Index 95
Table 56: Age Profile (Millions of Persons) 96

List of Figures
Figure 1: Volume share of Brazil in the global and Latin-American Confectionery sector, 2011-2021 4
Figure 2: Brazil compared to other top four countries in Latin-America - market size, growth, and competitive landscape 5
Figure 3: Market size analysis by value and volume, Confectionery sector, 2011-2021 6
Figure 4: Per capita consumption in Brazil compared to global and Latin-American average, 2011-2021 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Brazil compared to global and Latin-American average, 2016 10
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 11
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 14
Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 16
Figure 10: Distribution channel share, Confectionery, 2011-2016 19
Figure 11: Distribution channel share, Chocolate market, 2011-2016 20
Figure 12: Distribution channel share, Gum market, 2011-2016 21
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 22
Figure 14: Leading brands in the Brazilian Confectionery sector, value and volume share, 2016 23
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 29
Figure 16: Leading brands in the Gum market, value and volume share, 2016 33
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 34
Figure 18: Private label penetration by markets (value terms), 2016 44
Figure 19: Growth analysis, private label and brands, (2011-2016) 45
Figure 20: Value of Health & Wellness claims by market, US$ million, 2016-2021 46
Figure 21: Value analysis by Health & Wellness product attributes, 2016 47
Figure 22: Volume analysis by Health & Wellness product attributes, 2016 48
Figure 23: Value analysis by Health & Wellness consumer benefits, 2016 49
Figure 24Volume analysis by Health & Wellness consumer benefits, 2016 50
Figure 25: Leading companies in the Health & Wellness market by value, 2016 - Chocolate 51
Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Gum 52
Figure 27: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 53
Figure 28: Packaging share and growth analysis by package material, 2011-2021 54
Figure 29: Use of package material by markets (in pack units), 2016 55
Figure 30: Packaging share and growth analysis by pack type, 2011-2021 56
Figure 31: Use of pack type by markets (in pack units), 2016 57
Figure 32: Packaging share and growth analysis by closure type, 2011-2021 58
Figure 33: Use of closure type by markets (in pack units), 2016 59
Figure 34: Packaging share and growth analysis by primary outer type, 2011-2021 60
Figure 35: Use of primary outer type by markets (in pack units), 2016 61
Figure 36: Relative comparison of countries based on PEST analysis 62
Figure 37: Brazil's GDP per capita, 2011-2016 65
Figure 38: Population growth in Brazil, 2011-2016 66
Figure 39: Consumer Price Index, Brazil, 2010-2016 67
Figure 40: Age Profile, Brazil, 2016 68
Figure 41: Consumption of Confectionery by Gender, Brazil, 2016 69
Figure 42: Consumption of Confectionery by age, Brazil, 2016 70
Figure 43: Consumption of Confectionery by education, Brazil, 2016 71
Figure 44: Consumption of Confectionery by urbanization, Brazil, 2016 72
Figure 45: About GlobalData 97


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