Country Profile: Confectionery Sector in Germany

 Published On: Jul, 2017 |    No of Pages: 112 |  Published By: GlobalData | Format: PDF
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Summary

Rising consumer confidence, boosted by the falling unemployment rate and growing disposable income is prompting Germans to spend more on indulgent treats more frequently, which is driving the consumption of Confectionery products in Germany. Of the three markets, Chocolate is the largest in both value and volume terms, also it is forecast to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets account for a leading share in the distribution of Confectionery products in the country. Flexible Packaging is the most commonly used packaging material followed by Paper & Board and Rigid Plastics with shares of 12.6% and 12.0%, respectively, during 2016-2021. Mondelez International, Inc., Mars, Incorporated and Haribo GmbH & Co. KG are the leading market players in the German Confectionery sector

GlobalData's Country Profile report on the Confectionery sector in Germany provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Chocolate, Gum, and Sugar Confectionery with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

- The Confectionery sector in Germany is forecast to grow at 3.1% CAGR in value terms during 2016-2021
- Per capita consumption of Chocolate and Sugar Confectionery is noticeably high in Germany compared to global and regional levels
- Hypermarkets & Supermarkets is the largest distribution channel followed by Convenience Stores
- Milka accounts for the leading share in the German Confectionery sector
- Flexible Packaging is the most commonly used package material in the German Confectionery sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Confectionery products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Germany in the global and regional context 5
3.1. Germany's share in the Global and Western European Confectionery sector 5
3.2. Germany compared to other leading countries in Western Europe 6
4. Market size analysis - Confectionery sector 7
4.1. Value and volume analysis - Confectionery sector in Germany 7
4.2. Per capita consumption - Germany compared to Western Europe and globally 8
4.3. Extent to which consumers are trading up/down 9
4.4. Value and volume analysis of markets in the Confectionery sector 10
4.5. Growth analysis by markets 11
5. Market and category analysis 12
5.1. Per capita consumption analysis by markets 12
5.2. Market analysis: Chocolate 13
5.3. Market analysis: Gum 16
5.4. Market analysis: Sugar Confectionery 18
6. Distribution analysis 21
6.1. Distribution channel share analysis: Confectionery 21
6.2. Distribution channel share analysis: Chocolate 22
6.3. Distribution channel share analysis: Gum 23
6.4. Distribution channel share analysis: Sugar Confectionery 24
7. Competitive landscape 25
7.1. Brand share analysis by sector 25
7.2. Brand share analysis by markets 33
7.3. Brand share analysis by category 43
7.3.1. Chocolate 43
7.3.2. Gum 49
7.4. Private label share analysis 50
8. Health & Wellness analysis 52
8.1. Market size analysis by Health & Wellness claims 52
8.2. Market share analysis - Health & Wellness product attributes 53
8.3. Market size analysis - Health & Wellness consumer benefits 55
8.4. Leading companies in German Health & Wellness market 57
9. Packaging analysis 59
9.1. Packaging share and growth analysis by package material 59
9.2. Packaging share analysis by package material 60
9.3. Packaging share and growth analysis by pack type 61
9.4. Packaging share analysis by pack type 62
9.5. Packaging share and growth analysis by closure type 63
9.6. Packaging share analysis by closure type 64
9.7. Packaging share and growth analysis by primary outer type 65
9.8. Packaging share analysis by primary outer type 66
10. Macroeconomic analysis 67
10.1. GDP per Capita 70
10.2. Population and population growth 71
10.3. Consumer Price Index 72
10.4. Population breakdown by age 73
11. Consumergraphics 74
11.1. Consumption by Gender 74
11.2. Consumption by Age 75
11.3. Consumption by Education 76
11.4. Consumption by Urbanization 77
12. Methodology 78
13. Definitions 79
14. Appendix 90
15. About GlobalData 103
16. Disclaimer 104
17. Contact Us 105

List of Tables
Table 1: Growth analysis by markets, 2016-2021 11
Table 2: Value analysis by of Chocolate market categories, 2011-2021 14
Table 3: Volume analysis of Chocolate market by categories, 2011-2021 15
Table 4: Value analysis of Gum market by categories, 2011-2021 17
Table 5: Volume analysis of Gum market by categories, 2011-2021 17
Table 6: Value analysis of Sugar Confectionery market by categories, 2011-2021 19
Table 7: Volume analysis of Sugar Confectionery market by categories, 2011-2021 20
Table 8: Brand Value and Volume - Confectionery sector, 2016 26
Table 9: Brand Value and Volume - Chocolate market, 2016 33
Table 10: Brand Value and Volume - Gum market, 2016 38
Table 11: Brand Value and Volume - Sugar Confectionery market, 2016 39
Table 12: Brand Value and Volume - Boxed Chocolate category 43
Table 13: Brand Value and Volume - Chocolate Straightlines category 45
Table 14: Brand Value and Volume - Molded Bars category, 2016 46
Table 15: Brand Value and Volume - Novelties category, 2016 47
Table 16: Brand Value and Volume - Other Chocolate category, 2016 48
Table 17: Brand Value and Volume - Bubble Gum category, 2016 49
Table 18: Brand Value and Volume - Chewing Gum category, 2016 49
Table 19: Consumption of Confectionery by Gender and markets (Kg Million,2016) 74
Table 20: Consumption of Confectionery by age and markets (Kg Million, 2016) 75
Table 21: Consumption of Confectionery by education and markets (Kg Million, 2016) 76
Table 22 Consumption of Confectionery by urbanization and markets (Kg Million, 2016) 77
Table 23: Market Definitions 79
Table 24: Category Definitions 80
Table 25: Channel Definitions 81
Table 26: Health & Wellness: Product Attributes-Food Minus 82
Table 27: Health & Wellness: Product Attributes - Free From 83
Table 28: Health & Wellness: Product Attributes - Functional & Fortified 84
Table 29: Health & Wellness: Product Attributes - Naturally Healthy 85
Table 30: Health & Wellness: Product Attributes - Food Intolerance 86
Table 31: Health & Wellness: Consumer Benefits - Health Management 87
Table 32: Health & Wellness: Analysis by Consumer Benefits 88
Table 33: Health & Wellness: Consumer Benefits - Performance 89
Table 34: Market Value for Chocolate - by category ( Million) 2011-2021 90
Table 35: Market Value for Chocolate - by category (US$ Million) 2011-2021 91
Table 36: Market Volume for Chocolate - by category (Kg Million) 2011-2021 91
Table 37: Market Value for Gum - by category ( Million) 2011-2021 92
Table 38: Market Value for Gum - by category (US$ Million) 2011-2021 92
Table 39: Market Volume for Gum - by category (Kg Million) 2011-2021 93
Table 40: Market Value for Sugar Confectionery - by category ( Million) 2011-2021 94
Table 41: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 95
Table 42: Market Volume for Sugar Confectionery - by category (Kg Million) 2011-2021 96
Table 43: Components of change - by Market 97
Table 44: Confectionery Sales Distribution in Germany- by Markets ( Million), 2016 97
Table 45: Key Health & Wellness product attributes driving sales in Germany ( Million) 98
Table 46: Key Health & Wellness consumer benefits driving sales in Germany ( Million) 98
Table 47: Package Material (in Million pack units) 99
Table 48: Pack Type (in Million pack units) 99
Table 49: Closure Type (in Million pack units) 100
Table 50: Primary Outer Type (in Million pack units) 100
Table 51: Exchange Rates: (US$-), 2011-2021 101
Table 52: GDP Per Capita () 101
Table 53: Population 101
Table 54: Consumer Price Index 101
Table 55: Age Profile (Millions of Persons) 102

List of Figures
Figure 1: Volume share of Germany in the global and Western European Confectionery sector, 2011-2021 5
Figure 2: Germany compared to other top four countries in Western Europe - market size, growth, and competitive landscape 6
Figure 3: Market size analysis by value and volume, Confectionery sector, 2011-2021 7
Figure 4: Per capita consumption in Germany compared to global and Western European average, 2011-2021 8
Figure 5: Degree of trading up/down in the German Confectionery sector, 2015-2016 9
Figure 6: Value and volume growth analysis by markets, 2016-2021 10
Figure 7: Per capita consumption (by markets) in Germany compared to global and Western European average, 2016 12
Figure 8: Value and volume growth analysis, Chocolate market, 2011-2021 13
Figure 9: Value and volume growth analysis, Gum market, 2011-2021 16
Figure 10: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 18
Figure 11: Distribution channel share, Confectionery, 2011-2016 21
Figure 12: Distribution channel share, Chocolate market, 2011-2016 22
Figure 13: Distribution channel share, Gum market, 2011-2016 23
Figure 14: Distribution channel share, Sugar Confectionery market, 2011-2016 24
Figure 15: Leading brands in the German Confectionery sector, value and volume share, 2016 25
Figure 16: Leading brands in the Chocolate market, value and volume share, 2016 33
Figure 17: Leading brands in the Gum market, value and volume share, 2016 38
Figure 18: Leading brands in the Sugar Confectionery market, value and volume share, 2016 39
Figure 19: Private label penetration by markets (value terms), 2016 50
Figure 20: Growth analysis, private label and brands, (2011-2016) 51
Figure 21: Value of Health & Wellness claims by market, US$ million, 2016-2021 52
Figure 22: Value analysis by Health & Wellness product attributes, 2016 53
Figure 23: Volume analysis by Health & Wellness product attributes, 2016 54
Figure 24: Value analysis by Health & Wellness consumer benefits, 2016 55
Figure 25: Volume analysis by Health & Wellness consumer benefits, 2016 56
Figure 26: Leading companies in the Health & Wellness market by value, 2016 - Chocolate 57
Figure 27: Leading companies in the Health & Wellness market by value, 2016 - Gum 58
Figure 28: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 58
Figure 29: Packaging share and growth analysis by package material, 2011-2021 59
Figure 30: Use of package material by markets (in pack units), 2016 60
Figure 31: Packaging share and growth analysis by pack type, 2011-2021 61
Figure 32: Use of pack type by markets (in pack units), 2016 62
Figure 33: Packaging share and growth analysis by closure type, 2011-2021 63
Figure 34: Use of closure type by markets (in pack units), 2016 64
Figure 35: Packaging share and growth analysis by primary outer type, 2011-2021 65
Figure 36: Use of primary outer type by markets (in pack units), 2016 66
Figure 37: Relative comparison of countries based on PEST analysis 67
Figure 38: Germany's GDP per capita, 2011-2016 70
Figure 39: Population growth in Germany, 2011-2016 71
Figure 40: Consumer Price Index, Germany, 2010-2016 72
Figure 41: Age Profile, Germany, 2016 73
Figure 42: Consumption of Confectionery by Gender, Germany, 2016 74
Figure 43: Consumption of Confectionery by age, Germany, 2016 75
Figure 44: Consumption of Confectionery by education, Germany, 2016 76
Figure 45: Consumption of Confectionery by urbanization, Germany, 2016 77
Figure 46: About GlobalData 103


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