Consumer and Market Insights: Confectionery in Germany

 Published On: Oct, 2016 |    No of Pages: 157 |  Published By: Canadean | Format: PDF
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Summary
The German Confectionery market is the third largest in the world, behind only the US and China in volume terms, at 1,075.4kg million in 2015. High disposable income and high per capita consumption is driving the Confectionery market with forecast volume growth of a CAGR of 1.5% between 2015-2020; however, this is lower than the CAGR volume of 1.8% during 2010-2015. The recent Eurozone crisis and continued economic problems in Europe will slightly hinder German consumer spending and the consumption of non-essential goods such as Confectionery products.

Key Findings
- The Chocolate segment is the largest, accounting for a 59.2% share of the total Confectionery market

- Sugar Confectionery will grow the fastest from 2015-2020, in value terms, at a CAGR of 1.7%

- Men consume more Confectionery products compared to women in Germany, at 374.6 and 308.8 consumptions occasions respectively

- Pre-Mid-Lifers, or 35-44 year olds, have the most ‘heavy consumption’ occasions in Germany, at 85%

Synopsis
“Consumer and Market Insights: Confectionery in Germany,” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the German market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers’ product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the UK market is crucial to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Table of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures - Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for the German Confectionery market
Impact of exchange rate fluctuations on Confectionery market
Volume consumption analysis by gender, age, education and urbanization - at category level
Degree of trade up/down in the German Confectionery market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Inter-country comparison of Average Unit Price by category
Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels
Leading retailers in the German Food market
Leading distribution channels (value terms) in the German Confectionery market
Leading distribution channels (value terms) by category

Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Penetration of private label by category in the German Confectionery market
Private label growth (in value terms) compared to brands

Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share

Packaging
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure (in volume terms)
Confectionery market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns
Overall consumption occasions by age and gender in the German Confectionery market
Private Label consumption occasions by age and gender in the German Confectionery market
Under/Over-consumption levels in the German Confectionery market by gender and age
Consumption frequency by type of consumer in the German Confectionery market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in the German Confectionery

Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the German Confectionery market:
How the trend is influencing consumption in the German Confectionery market
How to target the trend in the German Confectionery market
How the trend will evolve in the German Confectionery market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of confectionery market in the future

Examples of New Product Development
New products launched in the German Confectionery market
New products launched in global Confectionery market

Actions and Recommendations
How to successfully target key trends in the German Confectionery market

Appendix
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean

List of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Leading retailers
Table 6: Leading brands by category, 2015 Table 7: Leading brands by segment, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Average Unit Price comparison by categories, Asia- Pacific
Figure 9: Retailer Price Dynamics (includes % difference from average price)
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by categories (by value and volume), 2015
Figure 13: Brand share analysis by segments (by value and volume), 2015
Figure 14: Private label penetration by categories, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Key Health & Wellness product attributes driving sales
Figure 17: Key Health & Wellness consumer benefits driving sales
Figure 18: Key Health & Wellness companies by categories
Figure 19: Packaging analysis - key packaging material, type, closure, 2015
Figure 20: Growth in key packaging material, type, closure, 2015-2020

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