Chile Consumer Electronics Report

 Published On: Jul, 2016 |    No of Pages: 59 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: As the commodities market recovers and Chile's economy moves back to a stronger growth trajectory over the medium term, we forecast the consumer electronics market will move to a faster trajectory. We envisage a CAGR of 5.9% over 2016-2020, with all three segments expected to be supported by peso appreciation against the US dollar from 2017, which will boost Chilean household purchasing power and increase the affordability of imported devices. The impact could be especially pronounced in the computer hardware and AV markets, where there was the greatest degree of deferred spending during 2014 and 2015 when peso depreciation hit sharply.

Latest Updates & Industry Developments
-Computer Sales: USD1.05bn in 2016 to USD1.47bn in 2020, a compound annual growth rate (CAGR) of 8.8% in US dollar terms. Economic upside, but the extent to which pent-up demand boosts growth will depend on device trends and potential notebook/tablet replacement spending cannibalisation by smartphones.
-AV Sales: USD782mn in 2016 to USD985mn in 2020, a CAGR of 5.9%. After sales declined by almost a third from the 2012 peak to 2015, we expect AV demand growth will accelerate over the medium term, but not return to previous highs as the digital camera market is on a permanently lower trajectory.
-Handset Sales: USD1.54bn in 2016 to USD1.78bn in 2020, a CAGR of 3.8% in US dollar terms. Peso appreciation presents upside to smartphone average selling price 2017-2020, but the underlying trend of depleting smartphone upgrade opportunity will see spending growth gradually decelerate.

BMI Industry View ... 7
SWOT ...... 9
Industry Forecast .. 11
Table: Consumer Electronics Overview (Chile 2014-2020) . . 15
Industry Risk/Reward Index ... 16
Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016 . . . . 18
Market Overview ... 19
Computers .... 19
Table: PC Sales (Chile 2014-2020) . . 19
AV ....... 26
Table: AV Sales (Chile 2014-2020) . . 26
Mobile Devices ...... 30
Table: Mobile Communications (Chile 2014-2020) 30
Industry Trends And Developments ........ 38
Electronics Trade ..... 38
Table: Latin America Consumer Electronics (CE) Trade, 2010-2015 . 38
Industry Breakdown .. 38
Table: Chile Consumer Electronics (CE) Trade, 2010-2015 . 39
Operational Risk And Government Policy 40
Regulatory Development ........ 42
Table: Government Authority . . . 42
Competitive Landscape . 45
Retailers ........ 45
Table: Selected Electronics Retailers 45
Table: Selected E-Commerce Retailers And Online Marketplaces 45
Consumer Electronics Vendors ..... 46
Table: Hewlett-Packard (HP) . . 46
Table: Huawei . . . 47
Table: Samsung Electronics . . . . 48
Table: IRT . . 49
Demographic Forecast .. 50
Table: Population Headline Indicators (Chile 1990-2025) . . 51
Table: Key Population Ratios (Chile 1990-2025) . . 51
Table: Urban/Rural Population & Life Expectancy (Chile 1990-2025) . . . . 52
Table: Population By Age Group (Chile 1990-2025) . . . 52
Table: Population By Age Group % (Chile 1990-2025) . 53
Methodology . 55
Industry Forecast Methodology .... 55
Sector-Specific Methodology ........ 56
Sources 56
Risk/Reward Index Methodology ... 57
Sector-Specific Methodology ........ 58
Table: Consumer Electronics Risk/Reward Index Indicators 58
Table: Weighting Of Indicators . 59
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