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BMI View: A small downgrade to the forecast in Q4 based on a softer economic
outlook does not affect the Czech Republic's status is the most lucrative
consumer electronics devices market in Central and Eastern Europe. We still
expect income growth and koruna appreciation to result in relatively strong
spending growth throughout the medium term, with a CAGR of 5.3% envisaged
throughout 2016-2020. There will also be support from product cycles, which are
expected become more favourable in the PC and AV segments compared to 2014-2015.
However, in another reversal of the trend from recent years, in the smartphone
segment we expect saturation to be a drag.
Latest Updates & Industry Developments
-Computer Hardware Sales: USD1.06bn in 2016 to USD1.3bn in 2020, a compound
annual growth rate (CAGR) of 5.2%. A more stable market expected after
volatility in recent years, with growth set to be supported by rising incomes,
but there is downside should increasingly powerful smartphones cannibalise PC
-AV Sales: USD534mn in 2016 to USD632mn in 2020, a CAGR of 4.3%. Smart TV and
Ultra-HD upgrade demand, alongside koruna appreciation will return the market to
growth, but it will not come close to the heights of the flat-panel upgrade and
digital camera boom.
-Handset Sales: USD732mn in 2016 to USD923mn in 2020, a CAGR of 6.0%. Koruna
appreciation should boost smartphone selling prices, but volume growth will
decelerate significantly as the pool of first-time buyers continues to shrink.