Philippines Consumer Electronics Report

 Published On: Aug, 2016 |    No of Pages: 61 |  Published By: BMI Consumer Electronics | Format: PDF
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BMI View: We adopted a less bullish outlook for consumer electronics device sales growth in the Philippines throughout the medium term in the Q4 update. This change relies on two factors: a more negative outlook for tablet sales in the face of competition from smartphone - particularly phablets; and the value squeeze in the handset segment where vendor competition has resulted in steep declines in average selling prices. Despite the downward revision we still have a broadly positive outlook for device sales as incomes rise and forecast value growth at a CAGR of 3.1% throughout 2016-2020.

Latest Updates & Industry Developments
-Computer Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of +3.8% in US dollar terms. Rising incomes in a low penetration rate market means there is scope for volume growth, but affordable and increasingly powerful smartphones are a growing threat as Filipinos could simply by-pass the PC era.
-AV Sales: USD997mn in 2016 to USD1.1bn in 2020, CAGR of +3.2%. Digital migration and rising incomes will drive TV set upgrade demand while stabilisation of the digital camera market will allow the growth rate to move higher over the medium term.
-Handset Sales: USD2.7bn in 2016 to USD3.1bn in 2020, a CAGR of +2.6%. In the short term smartphone boom will continue, but a combination of saturation and price erosion will act as a brake on growth over the medium term.

BMI Industry View ... 7
SWOT ...... 9
Industry Forecast .. 11
Latest Updates 11
Structural Trends ..... 11
Table: Consumer Electronics Overview (Philippines 2014-2020) . 15
Industry Risk Reward Index ... 16
Industry Risk/Reward Index .. 16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 . . 19
Market Overview ... 20
Computers ..... 20
Table: PC Sales (Philippines 2014-2020) . . 20
AV Devices .... 25
Table: AV Sales (Philippines 2014-2020) . . 25
Mobile Devices ........ 30
Table: Mobile Communications (Philippines 2014-2020) . . . . 30
Industry Trends And Developments ........ 39
Electronics Trade ..... 39
Table: Emerging APAC Consumer Electronics Trade, 2009-2014 39
Table: Philippines Consumer Electronics Trade, 2010-2015 40
Operational Risk And Government Policy 41
Industry Breakdown .. 42
Regulatory Development ........ 44
Table: Regulatory Authorities In The Philippines 44
Competitive Landscape . 47
Consumer Electronics Vendors - Philippines ..... 47
Consumer Electronics Vendors - APAC, 2015 .... 49
Table: Computer Hardware . . . . 49
Table: TV Sets . 50
Table: Mobile Handsets . . . 50
Retailers ........ 51
Table: Major Electronics Retailers . . . 51
Table: Major E-Commerce Retailers . 51
Demographic Forecast .. 52
Table: Population Headline Indicators (Philippines 1990-2025) . . 53
Table: Key Population Ratios (Philippines 1990-2025) 53
Table: Urban/Rural Population & Life Expectancy (Philippines 1990-2025) . 54
Table: Population By Age Group (Philippines 1990-2025) . . 54
Table: Population By Age Group % (Philippines 1990-2025) . . . . . 55
Methodology . 57
Industry Forecast Methodology .... 57
Sector-Specific Methodology ........ 58
Sources 58
Risk/Reward Index Methodology ... 59
Sector-Specific Methodology ........ 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators . 61
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