Mobile Phones in South Africa

 Published On: Oct, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
Despite the challenging economic climate which prevails in South Africa meaning pressure on household disposable incomes, volatility in the currency exchange value and rising pressures on household disposable income, consumers continue to want smartphones, particularly entry-level and mid-priced brands operating on Android, which remained the most popular operating system for smartphones in 2016.

Mobile Phones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN SOUTH AFRICA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
Table 2 Sales of Mobile Phones by Category: Value 2011-2016
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Table 17 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
Executive Summary
South Africa Struggles Economically
Retailers Continue To Diversify Their Portfolios
International Brands Remain Dominant in Sales of Consumer Electronics
Electronics and Appliance Specialist Retailers Maintains Its Dominant Position
Positive Growth Is Expected in Consumer Electronics Over the Forecast Period
Key Trends and Developments
Retailers Continue To Diversify Their Consumer Electronics Portfolios
Constrained Economy
Cross-industry Demand for Value for Money
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 19 Sales of Consumer Electronics by Category: Value 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources
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