Microwaves in the US

 Published On: Mar, 2015 |    No of Pages: 44 |  Published By: Euromonitor | Format: PDF
Microwaves has shown the widespread effects of developing American food and health trends. Contrary to other major appliance categories, microwaves experienced large declines in year on year unit sales prior to the recession. Whilst other appliances exhibited strong and moderate growth in 2013 and 2014, microwaves sales were largely flat following years of declines from a peak of 15.4 million units sold in 2004. Microwaves’ stagnation is strongly correlated with the broader American health...

Microwaves in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Microwaves market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Microwaves by Category: Volume 2009-2014
Table 2 Sales of Microwaves by Category: Value 2009-2014
Table 3 Sales of Microwaves by Category: % Volume Growth 2009-2014
Table 4 Sales of Microwaves by Category: % Value Growth 2009-2014
Table 5 Sales of Microwaves by Type: % Volume 2010-2014
Table 6 NBO Company Shares of Microwaves: % Volume 2010-2014
Table 7 LBN Brand Shares of Microwaves: % Volume 2011-2014
Table 8 Microwaves by Distribution Format: % Volume 2009-2014
Table 9 Forecast Sales of Microwaves by Category: Volume 2014-2019
Table 10 Forecast Sales of Microwaves by Category: Value 2014-2019
Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019
Sears Holdings Corp in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 1 Sears Holdings Corp: Key Facts
Summary 2 Sears Holdings Corp: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 3 Sears Holding Corp: Private Label Portfolio
Competitive Positioning
Summary 4 Sears Holding Corp: Competitive Position 2014
Whirlpool Corp in Consumer Appliances (usa)
Strategic Direction
Key Facts
Summary 5 Whirlpool Corp: Key Facts
Summary 6 Whirlpool Corp: Operational Indicators
Company Background
Production
Summary 7 Whirlpool Corp: Production Statistics 2012-2014
Competitive Positioning
Summary 8 Whirlpool Corp: Competitive Position 2014
Executive Summary
for the First Time, Over One Half Billion Appliances Are Sold in One Year in the US
Manufacturers Are Aggressively Seeking Celebrity Partnerships, and It Works
American Brands Are Seeing Renewed Success in Small Appliances
Distribution of Appliances Is Becoming Increasingly Segmented
Foodies and Cooking Will Drive Appliances in the Years To Come
Key Trends and Developments
Energy Standards and Ratings Are Amended and Focus Shifts Towards Smart Grids
Distribution Is Ever Segmenting
Celebrity Chefs and Designers Develop New Premium Mass-market Appliance Lines
American Consumers Increasingly Responsive To Quality and Craftsmanship
Market Indicators
Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 14 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 15 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 16 Sales of Consumer Appliances by Category: Value 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 18 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 23 Sales of Small Appliances by Category: Volume 2009-2014
Table 24 Sales of Small Appliances by Category: Value 2009-2014
Table 25 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 26 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 27 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 28 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 29 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 30 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 31 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 32 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 9 Research Sources


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