Dishwashers in Germany

 Published On: Apr, 2015 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Despite the high level of maturity and saturation in Germany, the dishwashers category recorded positive volume growth in 2014. The recall of defective and potentially dangerous appliances motivated many consumers to replace existing devices with newer models, thereby driving volume sales. Otherwise, the main reason for dishwasher purchases remained the replacement of an old and broken appliance, a trend that only accounts for limited growth in Germany.

Dishwashers in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Built-in Dishwashers, Freestanding Dishwashers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashers market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Dishwashers by Category: Volume 2009-2014
Table 2 Sales of Dishwashers by Category: Value 2009-2014
Table 3 Sales of Dishwashers by Category: % Volume Growth 2009-2014
Table 4 Sales of Dishwashers by Category: % Value Growth 2009-2014
Table 5 Sales of Dishwashers by Format: % Volume 2009-2014
Table 6 NBO Company Shares of Dishwashers: % Volume 2010-2014
Table 7 LBN Brand Shares of Dishwashers: % Volume 2011-2014
Table 8 Forecast Sales of Dishwashers by Category: Volume 2014-2019
Table 9 Forecast Sales of Dishwashers by Category: Value 2014-2019
Table 10 Forecast Sales of Dishwashers by Category: % Volume Growth 2014-2019
Table 11 Forecast Sales of Dishwashers by Category: % Value Growth 2014-2019
Executive Summary
on A Winning Streak - Consumer Appliances in Germany Registers Further Growth
Paradoxically, Higher Cost of Living Drives Sales of Consumer Appliances
Competitive Landscape Remains Fragmented Amid A Few Strong Domestic Names
Specialist Retailers Grow Online
Saturation and Durability Set To Hamper Future Growth of Consumer Appliances
Key Trends and Developments
Green Means "go" - Positive Impact of Energy Regulations on Consumer Appliances
People Buy From People: Lasting Appeal of Electronics and Appliance Specialist Retailers
Expensive and Hectic Lifestyles Facilitate Product Volume Growth and Premiumisation
Smart Homes - Still More A Vision Than A Trend in 2014
Market Indicators
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
Table 13 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
Table 14 Sales of Consumer Appliances by Category: Volume 2009-2014
Table 15 Sales of Consumer Appliances by Category: Value 2009-2014
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
Table 22 Sales of Small Appliances by Category: Volume 2009-2014
Table 23 Sales of Small Appliances by Category: Value 2009-2014
Table 24 Sales of Small Appliances by Category: % Volume Growth 2009-2014
Table 25 Sales of Small Appliances by Category: % Value Growth 2009-2014
Table 26 NBO Company Shares of Major Appliances: % Volume 2010-2014
Table 27 LBN Brand Shares of Major Appliances: % Volume 2011-2014
Table 28 NBO Company Shares of Small Appliances: % Volume 2010-2014
Table 29 LBN Brand Shares of Small Appliances: % Volume 2011-2014
Table 30 Distribution of Major Appliances by Format: % Volume 2009-2014
Table 31 Distribution of Small Appliances by Format: % Volume 2009-2014
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
Table 40 Forecast Sales of Small Appliances by Category: Volume 2014-2019
Table 41 Forecast Sales of Small Appliances by Category: Value 2014-2019
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

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