Mobile Phones in Russia

 Published On: Sep, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
The economic recession and decreasing disposable incomes directly impacted the consumption habits of Russians. However, smartphones finally took over the role of the main mobile phone device in Russia. A smartphone is considered a first necessity device by Russian consumers. Therefore, they continued purchasing smartphones, if opting for less sophisticated and cheaper brands because of the tough economic situation.

Mobile Phones in Russia report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN RUSSIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Sales of Mobile Phones by Category: Volume 2011-2016
Table 3 Sales of Mobile Phones by Category: Value 2011-2016
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 5 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 9 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 11 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Executive Summary
the Economic Crisis Continues
Shift Towards Value for Money Devices
Major Shifts in Computers
Wearable Electronics As A New Indulgence
Major Electronics and Appliance Specialists Dominate Distribution
Key Trends and Developments
Macroeconomic Factors Drive Consumer Electronics in Russia
Retail Consolidation Continues
Quality of Connectivity Grows
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 19 Sales of Consumer Electronics by Category: Value 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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