World TV & New video services 2015

 Published On: Dec, 2015 |  Published By: IDATE | Format: PPT+Excel
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Terrestrial - Satellite - Cable - IPTV - DVD - Blu-ray - Video on demand

Our TV experts publish half-yearly their TV & Video Services observatory, including a report and a database, covering 38 countries, 10 regions and world consolidated.

This ongoing monitoring is accompanied by regular analyses and analyst viewpoints of trends, disruptions and industry moves.
1. Executive Summary
1.1. Key trends
1.2. Cable, number one purveyor of TV programming
1.3. Europe: a disparate landscape
1.4. Despite real disparities, digital TV in at least two-thirds of homes
1.5. TV: top money-maker
1.6. Asia-Pacific is catching up Europe
1.7. USA: world's biggest on-demand market
1.8. UK, the European leader
1.9. Strong correlation between TV access mode and pay-TV adoption rates

2. Methodology
2.1. Indicators by country
2.2. Definitions
2.3. Pay-TV segmentation
2.4. Sources

3. Viewer behaviour
3.1. Stagnant live TV viewing
3.2. How much is the development of on-demand sources hurting live programming?
3.3. Is the hard copy dead?
3.4. How we will watch TV in future

4. Audiovisual services access modes
4.1. TV access worldwide
4.2. Is cord-cutting good for terrestrial TV?
4.3. Emerging markets: cable driving growth
4.4. TV via satellite still making strides
4.5. Limits of IPTV penetration
4.6. The future of access modes
4.7. Worldwide, almost 3 out of 4 households have access to digital television in 2014
4.8. Forces driving the progress of digital TV
4.9. Timetable for the digital switchover worldwide
4.10. The future progress of digital TV

5. Audiovisual industry revenue
5.1. Growth of audiovisual revenue worldwide
5.2. TV revenue growth
5.3. Growth of linear TV revenue worldwide
5.4. Growth of household spending on TV services
5.5. Growth of pay-TV revenue
5.6. TV access and premium services
5.7. Growth of TV ad revenue worldwide
5.8. TV revenue growth
5.9. Growth of video hard copy sales worldwide
5.10. The growth of video hard copy sales worldwide
5.11. Growth of video on-demand revenue worldwide
5.12. The growth of video on-demand revenue worldwide

6. Audiovisual media market players
6.1. America's hegemony continues
6.2. Increasingly competitive OTT players
6.3. American OTT vendors already have a solid foothold in Europe

Report's Tables and Figures


1. Executive Summary
Breakdown of the globe's TV households by access technology, 2014
Breakdown of TV households in the biggest European markets by access technology, 2014
Digital TV penetration worldwide in 2014
Breakdown of audiovisual market revenue in in 2014
Breakdown of TV market revenue in 2014
Breakdown of on-demand market revenue in 2014
Breakdown of audiovisual market revenue in the biggest European markets in 2014
Pay-TV penetration rates worldwide in 2014

3. Viewer behaviour
Change in live TV viewing time by region, 2013-2014
Change in the top five national TV networks' audience share in the the EU-5 and in the US, 2011-2014
Breakdown of TV viewing time in the US in 2014
Comparative rate of increase for live TV, time-shifted TV and online video viewing time in the US, between 2010-2011 and 2013-2014
Growth of video hard copy sales in Europe, 2011-2015
Growth of video hard copy rentals in the US, 2011-2015
Hard copy video market growth in Europe and in the US, 2014-2019

4. Audiovisual services access modes
Change in TV access modes worldwide, 2011-2015
TV households worldwide in 2014
Change in terrestrial TV households' share of the global total, 2011-2015
Regional TV access mode split in 2014
Cable penetration of TV households in 2014
Veteran markets' and BRIC nation households' contribution to the increase in cable households between 2010 and 2013
Change in households' TV access modes worldwide between 2010 and 2013
Growth of FTA satellite and satellite pay-TV households worldwide, 2011-2015
Change in IPTV's share of TV households worldwide, 2011-2015
Growth of IPTV households in the top European markets and in the US, 2011-2015
Forecast change in viewers' choice of TV access channel, 2014-2019
Growth of digital TV penetration worldwide, 2011-2015
Regional digital TV penetration in 2014
Comparison of digital TV and pay-TV penetration worldwide in 2014
Growth of digital TV penetration worldwide by access mode between 2010 and 2013
Timetable for terrestrial broadcasting networks' switchover to digital
Forecast evolution of digital TV penetration worldwide, 2013 & 2018

5. Audiovisual industry revenue
Change in the breakdown of audiovisual market revenue, 2011-2015
Regional breakdown of audiovisual market revenue in 2014
TV revenue growth forecasts by market, 2014-2019
Breakdown of TV revenue by source, 2011-2015
Regional split for global TV revenue in 2014
TV households' spending on TV services by region in 2014
Growth in spending per pay-TV household, 2011-2015
Growth of pay-TV households worldwide by type of network, 2011-2015
Regional pay-TV revenue growth, 2010 & 2013
Breakdown of pay-TV households by type of service in Japan, Germany, France and UK, in 2014
Pay-TV revenue by type of service in Japan, Germany, France and UK, in 2014
Regional growth of TV ad revenue, 2010 & 2013
Ad revenue growth in Europe's main TV markets, 2011-2015
Forecast growth of TV market revenue by source, 2013-2018
Change in the breakdown of revenue earned on hard copies by type of service, in the US and the EU-5, 2011-2015
Regional breakdown of global video hard copy revenue in 2014
Retail revenue from video hard copies in the US and the EU-5, 2014-2019
Change in the breakdown of VoD revenue by type of service, 2011-2015
Regional breakdown of global VoD revenue in 2014
Forecast change in VoD income by revenue source, 2014-2019

6. Audiovisual media market players
The world's top 20 media companies by revenue earned in 2014
Top US OTT vendors' customer bases in 2014
Netflix share of the global SVOD market as of 31 December 2014
American OTT video providers' footprint in Europe as of 31 July 2015
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