Mobile Phones in Vietnam

 Published On: Dec, 2015 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
In a reversal from the previous year, smartphones accounted for 52% of volume sales in 2015 whilst feature phones contributed to around 48% of mobile phones, compared to a 62% volume share for feature phones and 38% share for smartphones in 2014. The mobile phone market of Vietnam is expected to see smartphones further usurp the volume sales of conventional feature phones to become the mainstream type of mobile phones in Vietnam.

Euromonitor International's Mobile Phones in Vietnam report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
MOBILE PHONES IN VIETNAM

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2010-2015
Table 2 Sales of Mobile Phones by Category: Value 2010-2015
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2010-2015
Table 4 Sales of Mobile Phones by Category: % Value Growth 2010-2015
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2010-2015
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2010-2015
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2015
Table 8 NBO Company Shares of Mobile Phones: % Volume 2011-2015
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2012-2015
Table 10 Distribution of Mobile Phones by Channel: % Volume 2010-2015
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2015-2020
Table 12 Forecast Sales of Mobile Phones by Category: Value 2015-2020
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2015-2020
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2015-2017
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2015-2020
Table 17 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2015-2020
Executive Summary
Stronger Growth Seen Thanks To the Elimination of Import Tax
Foreign Investment Surges As Vietnam's Retailing Market Officially Opens
Mobile World Jsc Leads the Market
Internet Retailing Thrives
Strong Forecast Growth Supported by Free Trading Agreement (fta)
Key Trends and Developments
Elimination of Import Tax for Electronics Bolsters Sales
Surge of Internet Retailing Fostered by Government Support
Payments by Instalments and Financial Cards See Increased Popularity
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 19 Sales of Consumer Electronics by Category: Value 2010-2015
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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