Computers and Peripherals in Turkey

 Published On: Dec, 2015 |    No of Pages: 27 |  Published By: Euromonitor | Format: PDF
Computer and peripherals demonstrated 10% volume growth in 2015, despite stagnating consumer expenditure and a sharp increase in unit prices as the local currency gradually depreciates against the euro and the US dollar towards the end of the review period. This was mainly thanks to the continuous increase in the popularity of tablets, which demonstrated volume growth of 19%, in Turkey in 2015. On the other hand, increasing volume sales of laptops, which grew by 2% in 2015, also positively...

Euromonitor International's Computers and Peripherals in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
COMPUTERS AND PERIPHERALS IN TURKEY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2010-2015
Table 2 Sales of Computers and Peripherals by Category: Value 2010-2015
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2010-2015
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2010-2015
Table 5 Sales of Computers by Category: Business Volume 2010-2015
Table 6 Sales of Computers by Category: Business Value MSP 2010-2015
Table 7 Sales of Computers by Category: Busines Volume Growth 2010-2015
Table 8 Sales of Computers by Category: Business Value MSP Growth 2010-2015
Table 9 Sales of Laptops by Form Factor 2015
Table 10 Sales of Tablets by Form Factor 2015
Table 11 Sales of Tablets by Operating System 2010-2015
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2011-2015
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2012-2015
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2010-2015
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2015-2020
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Computers by Category: Business Volume 2015-2020
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2015-2020
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 23 Forecast Sales of Laptops by Form Factor 2015-2020
Table 24 Forecast Sales of Tablets by Form Factor 2015-2020
Table 25 Forecast Sales of Tablets by Operating System 2015-2017
Table 26 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2015-2020
Table 27 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2015-2020
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Elektronik AS: Key Facts
Summary 2 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
Summary 3 Vestel Elektronik AS: Competitive Position 2015
Executive Summary
Consumer Electronics Sees Stagnant Volume Growth in 2015
Profitability in Consumer Electronics Retailing Declines As Costs Outpace Sales
Vestel Elektronik As and Lenovo Turkiye Expand Their Product Ranges and Gain Significant Share in 2015
Internet Retailing Demonstrates Further High Value Growth in 2015
Consumer Electronics Set To Record Positive Volume Growth Over the Forecast Period
Key Trends and Developments
the Effects of the Regulation Limiting Purchases of Consumer Electronics With Monthly Instalments Are Reduced As Players Already Find Ways To Circumvent
Increasing Demand for Online Shopping Forces Leading Electronics and Appliance Specialists To Focus on Internet Retailing
Sales in Various Categories Decline As Smartphones With Advanced Features Continuously Gain Popularity
Market Data
Table 28 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 29 Sales of Consumer Electronics by Category: Value 2010-2015
Table 30 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 31 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 32 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 33 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 34 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 35 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 36 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 37 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 38 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 4 Research Sources

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