Portable Players in Italy

 Published On: Jan, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
The formidable competition presented by smartphones and tablets, devices which are able to play video and audio content, is having an increasingly negative impact on sales of portable players in Italy. The multi-functionality and versatility of smartphones are highly valued by the majority of Italians and the ongoing strong growth being recorded in sales of smartphones is coming at the expense of sales of portable players. The key factor behind this trend is that, unlike smartphones, portable...

Euromonitor International's Portable Players in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: E-Readers, Portable Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Portable Players market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

PORTABLE PLAYERS IN ITALY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Portable Players by Category: Volume 2010-2015
Table 2 Sales of Portable Players by Category: Value 2010-2015
Table 3 Sales of Portable Players by Category: % Volume Growth 2010-2015
Table 4 Sales of Portable Players by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Portable Players: % Volume 2011-2015
Table 6 LBN Brand Shares of Portable Players: % Volume 2012-2015
Table 7 Distribution of Portable Players by Channel: % Volume 2010-2015
Table 8 Forecast Sales of Portable Players by Category: Volume 2015-2020
Table 9 Forecast Sales of Portable Players by Category: Value 2015-2020
Table 10 Forecast Sales of Portable Players by Category: % Volume Growth 2015-2020
Table 11 Forecast Sales of Portable Players by Category: % Value Growth 2015-2020
Executive Summary
the Weak Economy Continues To Hit Sales of Consumer Electronics
Multi-functionality and Connectivity Are the New Key Drivers
the Growing Presence of Players From Asia Puts Further Pressure on the Market
Internet Retailing Continues To Grow
Wearable Electronics Is An Emerging Category
Key Trends and Developments
Sales of Wearable Electronics Gain Steam in Italy
Smartphones Are the Most Successful Consumer Electronics Devices
the Impact on Sales of Consumer Electronics of Demographic and Social Trends in Italy
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2010-2015
Table 13 Sales of Consumer Electronics by Category: Value 2010-2015
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2010-2015
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2010-2015
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2011-2015
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2012-2015
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2010-2015
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2015-2020
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Sources
Summary 1 Research Sources

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