Luxury Electronic Gadgets in Germany

 Published On: Jan, 2015 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF

Retail value sales of electronic gadgets grew strongly in 2014 although this still translated to a small value base. Despite this strong performance, this marked the fifth year in a row in which growth rates of luxury electronic gadgets (and thus of the only remaining subcategory of luxury mobile phones, see comment regarding luxury Mp3 players below) were lower than those of mobile phones overall. Many Germans continued to phase out their old mobile phones and replaced them with smartphones.

Euromonitor International's Luxury Electronic Gadgets in Germany report offers a comprehensive guide to the size and shape of the Luxury Electronic Gadgets market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Electronic Gadgets retailing along with the development of consumersí shopping patterns. Forecasts to 2019 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Mp3 Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Luxury Electronic Gadgets market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess

Headlines
Trends
Competitive Landscape
Prospects
Table 1 Sales of Luxury Electronic Gadgets by Category: Value 2009-2014
Table 2 Sales of Luxury Electronic Gadgets by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Luxury Electronic Gadgets: % Value 2009-2013
Table 4 LBN Brand Shares of Luxury Electronic Gadgets: % Value 2010-2013
Table 5 Distribution of Luxury Electronic Gadgets by Format: % Value 2009-2014
Table 6 Forecast Sales of Luxury Electronic Gadgets by Category: Value 2014-2019
Table 7 Forecast Sales of Luxury Electronic Gadgets by Category: % Value Growth 2014-2019
Executive Summary
Excellent Development of Luxury Goods Sales Towards the End of the Review Period
Growth Supported by Various Favourable Circumstances
Quite Fragmented Competitive Environment With A Large Number of Players Present
Store-based Non-grocery Channels Dominating Luxury Goods in Germany
Further Growth - Yet on A Somewhat Lower Level - Expected Over the Forecast Period
Key Trends and Developments
Favourable Economic Circumstances With Positive Effect on Luxury Goods
Ageing Population Means Both Opportunities and Challenges for Luxury Goods
Wide Range of Luxury Houses and Brands Court for German Customers
Non-grocery Store-based Channels Responsible for Lions' Share of Sales in Germany
Distribution
Summary 1 Selected Luxury Shopping Centres: 2014
Summary 2 Selected Luxury Department Stores: Number of Outlets
Market Data
Table 8 Sales of Luxury Goods by Category: Value 2009-2014
Table 9 Sales of Luxury Goods by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Luxury Goods: % Value 2009-2013
Table 11 LBN Brand Shares of Luxury Goods: % Value 2010-2013
Table 12 Distribution of Luxury Goods by Format: % Value 2009-2014
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2014
Table 14 Forecast Sales of Luxury Goods by Category: Value 2014-2019
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources
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