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This econometric study covers the latent demand outlook for electronic teaching machines, teaching aids, trainers, simulators, and kits across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-ŕ-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
Table Of Contents: 1 INTRODUCTION 91.1 Overview 91.2 What is Latent Demand and the P.I.E.? 91.3 The Methodology 101.3.1 Step 1. Product Definition and Data Collection 111.3.2 Step 2. Filtering and Smoothing 131.3.3 Step 3. Filling in Missing Values 131.3.4 Step 4. Varying Parameter, Non-linear Estimation 131.3.5 Step 5. Fixed-Parameter Linear Estimation 141.3.6 Step 6. Aggregation and Benchmarking 141.4 Frequently Asked Questions (FAQ) 141.4.1 Category Definition 141.4.2 Units 151.4.3 Methodology 162 SUMMARY OF FINDINGS 182.1 The Latent Demand in Greater China 182.2 Top 100 Cities Sorted By Rank 213 ANHUI 243.1 Latent Demand by Year - Anhui 243.2 Cities Sorted by Rank - Anhui 253.3 Cities Sorted Alphabetically - Anhui 284 BEIJING 304.1 Latent Demand by Year - Beijing 304.2 Cities Sorted by Rank - Beijing 314.3 Cities Sorted Alphabetically - Beijing 315 CHONGQING 325.1 Latent Demand by Year - Chongqing 325.2 Cities Sorted by Rank - Chongqing 335.3 Cities Sorted Alphabetically - Chongqing 356 FUJIAN 366.1 Latent Demand by Year - Fujian 366.2 Cities Sorted by Rank - Fujian 376.3 Cities Sorted Alphabetically - Fujian 397 GANSU 407.1 Latent Demand by Year - Gansu 407.2 Cities Sorted by Rank - Gansu 417.3 Cities Sorted Alphabetically - Gansu 438 GUANGDONG 448.1 Latent Demand by Year - Guangdong 448.2 Cities Sorted by Rank - Guangdong 458.3 Cities Sorted Alphabetically - Guangdong 489 GUANGXI 509.1 Latent Demand by Year - Guangxi 509.2 Cities Sorted by Rank - Guangxi 519.3 Cities Sorted Alphabetically - Guangxi 5310 GUIZHOU 5410.1 Latent Demand by Year - Guizhou 5410.2 Cities Sorted by Rank - Guizhou 5510.3 Cities Sorted Alphabetically - Guizhou 5711 HAINAN 5811.1 Latent Demand by Year - Hainan 5811.2 Cities Sorted by Rank - Hainan 5911.3 Cities Sorted Alphabetically - Hainan 6112 HEBEI 6212.1 Latent Demand by Year - Hebei 6212.2 Cities Sorted by Rank - Hebei 6312.3 Cities Sorted Alphabetically - Hebei 6513 HEILONGJIANG 6613.1 Latent Demand by Year - Heilongjiang 6613.2 Cities Sorted by Rank - Heilongjiang 6713.3 Cities Sorted Alphabetically - Heilongjiang 7014 HENAN 7214.1 Latent Demand by Year - Henan 7214.2 Cities Sorted by Rank - Henan 7314.3 Cities Sorted Alphabetically - Henan 7615 HONG KONG 7815.1 Latent Demand by Year - Hong Kong 7815.2 Cities Sorted by Rank - Hong Kong 7915.3 Cities Sorted Alphabetically - Hong Kong 8116 HUBEI 8216.1 Latent Demand by Year - Hubei 8216.2 Cities Sorted by Rank - Hubei 8316.3 Cities Sorted Alphabetically - Hubei 8617 HUNAN 8817.1 Latent Demand by Year - Hunan 8817.2 Cities Sorted by Rank - Hunan 8917.3 Cities Sorted Alphabetically - Hunan 9218 JIANGSU 9418.1 Latent Demand by Year - Jiangsu 9418.2 Cities Sorted by Rank - Jiangsu 9518.3 Cities Sorted Alphabetically - Jiangsu 9819 JIANGXI 10019.1 Latent Demand by Year - Jiangxi 10019.2 Cities Sorted by Rank - Jiangxi 10119.3 Cities Sorted Alphabetically - Jiangxi 10320 JILIN 10420.1 Latent Demand by Year - Jilin 10420.2 Cities Sorted by Rank - Jilin 10520.3 Cities Sorted Alphabetically - Jilin 10821 LIAONING 11021.1 Latent Demand by Year - Liaoning 11021.2 Cities Sorted by Rank - Liaoning 11121.3 Cities Sorted Alphabetically - Liaoning 11422 MACAU 11622.1 Latent Demand by Year - Macau 11622.2 Cities Sorted by Rank - Macau 11722.3 Cities Sorted Alphabetically - Macau 11723 NEI MONGGOL 11823.1 Latent Demand by Year - Nei Monggol 11823.2 Cities Sorted by Rank - Nei Monggol 11923.3 Cities Sorted Alphabetically - Nei Monggol 12124 NINGXIA 12224.1 Latent Demand by Year - Ningxia 12224.2 Cities Sorted by Rank - Ningxia 12324.3 Cities Sorted Alphabetically - Ningxia 12325 QINGHAI 12425.1 Latent Demand by Year - Qinghai 12425.2 Cities Sorted by Rank - Qinghai 12525.3 Cities Sorted Alphabetically - Qinghai 12526 SHAANXI 12626.1 Latent Demand by Year - Shaanxi 12626.2 Cities Sorted by Rank - Shaanxi 12726.3 Cities Sorted Alphabetically - Shaanxi 12927 SHANDONG 13027.1 Latent Demand by Year - Shandong 13027.2 Cities Sorted by Rank - Shandong 13127.3 Cities Sorted Alphabetically - Shandong 13428 SHANGHAI 13628.1 Latent Demand by Year - Shanghai 13628.2 Cities Sorted by Rank - Shanghai 13728.3 Cities Sorted Alphabetically - Shanghai 13829 SHANXI 13929.1 Latent Demand by Year - Shanxi 13929.2 Cities Sorted by Rank - Shanxi 14029.3 Cities Sorted Alphabetically - Shanxi 14230 SICHUAN 14330.1 Latent Demand by Year - Sichuan 14330.2 Cities Sorted by Rank - Sichuan 14430.3 Cities Sorted Alphabetically - Sichuan 14731 TAIWAN 14931.1 Latent Demand by Year - Taiwan 14931.2 Cities Sorted by Rank - Taiwan 15031.3 Cities Sorted Alphabetically - Taiwan 15332 TIANJIN 15532.1 Latent Demand by Year - Tianjin 15532.2 Cities Sorted by Rank - Tianjin 15632.3 Cities Sorted Alphabetically - Tianjin 15633 XINJIANG UYGUR 15733.1 Latent Demand by Year - Xinjiang Uygur 15733.2 Cities Sorted by Rank - Xinjiang Uygur 15833.3 Cities Sorted Alphabetically - Xinjiang Uygur 16034 XIZANG [TIBET] 16134.1 Latent Demand by Year - Xizang [Tibet] 16134.2 Cities Sorted by Rank - Xizang [Tibet] 16234.3 Cities Sorted Alphabetically - Xizang [Tibet] 16235 YUNNAN 16335.1 Latent Demand by Year - Yunnan 16335.2 Cities Sorted by Rank - Yunnan 16435.3 Cities Sorted Alphabetically - Yunnan 16636 ZHEJIANG 16736.1 Latent Demand by Year - Zhejiang 16736.2 Cities Sorted by Rank - Zhejiang 16836.3 Cities Sorted Alphabetically - Zhejiang 17037 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 17237.1 Disclaimers & Safe Harbor 17237.2 ICON Group International, Inc. User Agreement Provisions 173
