U.S. E Cigarette and Vaporizer Market

 Published On: Oct, 2015 |    No of Pages: 220 |  Published By: BIS Research | Format: PDF
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The report is a diligent compilation of the various aspects of The U.S. e cigarette industry including current market trends and dynamics, key consortiums, compliance and regulatory bodies, state-wise laws for e-cigarettes in the U.S., and Porter’s Five Forces Analysis. The scope of the report has been aligned to the changing dynamics of the U.S. e-cigarette markets providing extensive insights into the market development activities that the key players in the industry are adopting in order to compete with one another directly and with tobacco and pharmaceutical companies indirectly.

Following key questions have been answered in the report:
-How will the entry of new players affect the intensity of competitive rivalry in the U.S. e-cigarette market?
-How will the proposed regulations by the Food and Drug Administration (FDA) impact the market growth?
-Since Minnesota and North Carolina have been exposed to taxation policies similar to those of conventional cigarettes, how will hefty taxes challenge the growth of e-cigarette market in the country?
-Will the presence of established bands drive the market through the forecast period?
-How will the e-cigarette product type market grow through the forecast period?
-Which e-cigarette type will be claiming the market hegemony by the end of the forecast period?
-How will the emergence of vape shops contribute to the dominance of revenue generation via retail distribution channels through the forecast period?

While highlighting the promising side of this market (market drivers and opportunities), the report also provides knowledge on the restraints and challenges faced by this industry. The report also includes profiles of some major market players like Bull Smoke, CB Distributers INC., and Cigavette among others in the key market players section.

According to the report, The U.S. is expected to continue its domination in the global e-cigarette market value, poised to grow over $20.17 billion by 2025 at an estimated CAGR of 22.5% from 2015 to 2025. Being home to one of the largest distribution networks for the sale of e-cigarette and accessories, the country alone accounted for more than 45% share of the total revenue generation in 2014. Where on one hand the involvement of Big Tobacco companies through multiple acquisitions and brand image has given an impetus to the demand of e-cigarettes, on the other hand state policies proposals to levy modest taxes on e-cigarettes sales is expected to restrict the market growth during the forecast years.

In spite of the regulatory, compatibility, and acceptability challenges surrounding the e-cigarette market in the U.S., the ease of access to distribution channels namely retail and online, continues to drive the market growth, accounting for revenue of $1.41 billion and $700 million in 2014 respectively. Moreover, the presence of established brands such as Lorillard and Altria among others further enables the new users to largely rely on the brand image of the product they are buying.

The e-cigarette market in the U.S. will continue to be in a state of turmoil amidst an overall non-uniformity of taxes and regulations; however, this scenario is likely to change from 2017 onwards. Most of the regulations and policies will fall in place by the end of 2016 and the market is expected to grow significantly through 2017 to 2025. Rechargeable e-cigarettes will be generating the maximum revenue among all other E-cigarette types, primarily because of the features of choosing one e-liquid flavor after another at a reasonable price. Rechargeable e-cigarettes generated revenue of $664.65 million in 2014 which is expected to grow over $7.95 billion by 2025 at an estimated CAGR of 25.31% from 2015 to 2025.
1 THE U.S. ECIGARETTE MARKET ENTROPY 18
1.1 INTRODUCTION 18
1.2 MERGERS & ACQUISITIONS 18
1.3 PRODUCT LAUNCH 21
1.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 24
1.5 BUSINESS EXPANSION 24
1.6 LAWSUITS & LITIGATIONS 27
1.7 FINANCIAL TRANSACTIONS 27
1.8 OTHERS (EVENTS & RECOGNITIONS) 28
2 MARKET DYNAMICS 29
2.1 INTRODUCTION 29
2.2 MARKET DRIVERS 29
2.2.1 INCREASE IN THE NUMBER OF DEDICATED E-CIGARETTERETAIL OUTLETS (VAPE SHOPS) 29
2.2.2 FINDING ALTERNATIVES TO CONVENTIONAL CIGARETTES/TOBACCO- AN IMPERATIVE MEASURE MUCH NEEDED IN THE U.S 31
2.2.2.1 Restriction to smoke in Public Areas 31
2.2.2.2 For Smoking Cessation 31
2.2.2.3 Cost Effectiveness and Overall Novelty 32
2.2.3 PRESENCE OF ESTABLISHED (TOBACCO) PLAYERS/ IMPORTANCE OF BRAND IMAGE 32
2.2.4 SCOPE OF PERSONALIZATION AND CUSTOMIZATION/PRODUCT DIVERSIFICATION 33
2.2.5 EASE OF ACCESS TO DISTRIBUTION CHANNELS/LOW ENTRY BARRIERS 35
2.3 MARKET CHALLENGES 37
2.3.1 INCREASING NUMBER OF ‘ADVERSE EVENT REPORTS’ FOR E-CIGARETTES/ VAPING RELATED NICOTINE POISONING INCIDENTS 37
2.3.2 INCREASING NUMBER OF STATES LEVYING (PLANNING TO LEVY) MODEST TAXES ON E-CIGARETTES 41
2.3.3 PHARMACEUTICAL INDUSTRIES EMERGING AS STRONG COMPETITORS 42
2.3.4 FOOD BRANDS OPPOSING THE MANUFACTURING/ SUPPLY OF FLAVORED E-CIGARETTES SINCE THEY ARE LARGELY ATTRACTING CHILDREN 43
2.3.5 THE PAUCITY OF INFORMATION REGARDING BENEFITS AND HEALTH EFFECTS OF E-CIGARETTES 44
3 THE U.S. E-CIGARETTE MARKET SIZING, ANALYSIS, & FORECAST 46
3.1 OVERALL MARKET STATISTICS 46
3.2 THE U.S. E-CIGARETTE MARKET BY  TYPES 48
3.2.1 MARKET STATISTICS 48
3.2.2 DISPOSABLE E-CIGARETTES 50
3.2.2.1 Key Players 52
3.2.3 RECHARGEABLE E-CIGARETTES 52
3.2.3.1 Key Players 55
3.2.4 E-GO AND TANKS 55
3.2.4.1 Key Players 57
3.2.5 PERSONAL VAPORIZERS AND MODS 57
3.2.5.1 Key Players 58
3.2.6 OTHERS (HOOKAHS, E-CIGARS, AND E-PIPES) 58
3.2.6.1 Key Players 59
3.3 THE U.S. E-CIGARETTE MARKET BY DISTRIBUTION CHANNEL 60
3.3.1 MARKET STATISTICS 60
3.4 THE U.S. E-CIGARETTE MARKET BY COMPONENTS 62
3.4.1 CARTRIDGE 63
3.4.1.1 Key Players 64
3.4.2 BATTERY 65
3.4.2.1 Key Players 65
3.4.3 ATOMIZER 65
3.4.3.1 Key Players 68
3.4.4 CLEAROMIZER 68
3.4.4.1 Key Players 69
3.4.5 CARTOMIZER 69
3.4.5.1 Key Players 70
4 THE U.S. E-CIGARETTECONSORTIUMS, COMPLIANCES, ANDLEGAL & REGULATORY FRAMEWORK 73
4.1 INTRODUCTION 73
4.2 CONSORTIUMS 73
4.3 AMERICAN PUBLIC HEALTH ASSOCIATION (APHA) 74
4.3.1 CONSUMER ADVOCATES FOR SMOKE-FREE ALTERNATIVES ASSOCIATION (CASAA) 75
4.3.2 SMOKE FREE ALTERNATIVE TRADE ASSOCIATION (SFATA) 76
4.3.3 TOBACCO CONTROL LEGAL CONSORTIUM(TCLC) 77
4.4 REGULATORY BODIES 79
4.4.1 AMERICAN E-LIQUID MANUFACTURERS' STANDARDS ASSOCIATION (AEMSA) 80
4.4.2 FOOD AND DRUG ADMINISTRATION (FDA) 81
4.4.3 WORLD HEALTH ORGANIZATION-FRAMEWORK CONVENTION ON TOBACCO CONTROL (WHO-FCTC) 83
4.5 E-CIGARETTES COMPLIANCES AND CERTIFICATIONS 85
4.5.1 FEDERAL COMMUNICATIONS COMMISSION (FCC) 86
4.5.2 SGS 86
4.5.3 WASTE ELECTRICAL AND ELECTRONIC EQUIPMENT DIRECTIVE(WEEE) COMPLIANCE 87
4.6 STATE-WISE REGULATIONS ON E-CIGARETTES IN THE U.S. 88
5 THE U.S. E-CIGARETTE RESEARCH INITIATIVES & STUDIES 93
5.1 SCIENTIFIC STUDIES 93
5.1.1 RESEARCH STUDY BY THE JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH (2015) 93
5.1.2 RESEARCH STUDY BY PROFESSOR IGOR BURSTYN, DREXEL UNIVERSITY SCHOOL OF PUBLIC HEALTH (2013): 94
5.2 STUDIES ON CONSUMER BEHAVIOR 97
5.2.1 THE NATIONAL YOUTH TOBACCO SURVEY (2011-2014) 97
5.2.2 SURVEY RESULTS BY E-CIGARETTEFORUM 99
6 THE U.S. E-CIGARETTE MARKET PATENT LANDSCAPE 101
6.1 ALKALOID COMPOSITION FOR E-CIGARETTEARETTE 101
6.1.1 ABSTRACT 101
6.2 COTTON FREE E-CIGARETTE VAPORIZER 102
6.2.1 ABSTRACT 102
6.3 E-CIGARETTE WITH A DETACHABLE ATOMIZER 103
6.3.1 ABSTRACT 103
6.4 BATTERY REPLACEMENT TYPE E-CIGARETTEARETTE 104
6.4.1 ABSTRACT 104
6.5 AN ELECTRONIC CIGARETTE WITH AN IMPROVED CARTOMIZER, LED INDICATORS, AND MEMORY DEVICES 105
6.5.1 ABSTRACT 105
6.6 AN ELECTRONIC CIGARETTE WITH A CONTROLLER FOR ENHANCING COMMUNICATION 106
6.6.1 ABSTRACT 106
6.7 INDUCTIVE CHARGING FOR AN ELECTRONIC CIGARETTE 107
6.7.1 ABSTRACT 107
6.8 ELECTRONIC CIGARETTE CONFIGURED TO SIMULATE THE TEXTURE OF THE TOBACCO ROD AND CIGARETTE PAPER OF A TRADITIONAL CIGARETTE 108
6.8.1 ABSTRACT 108
6.9 INVENTION OF AN ELECTRONIC CIGARETTE 109
6.9.1 ABSTRACT 109
6.10 SYSTEM AND METHOD FOR HOLDING AN ELECTRONIC CIGARETTE 110
6.10.1 ABSTRACT 110
6.11 IMAGING FOR QUALITY CONTROL IN AN ELECTRONIC CIGARETTE 111
6.11.1 ABSTARCT 111
6.12 CARTOMIZER FLAVOR ENHANCEMENT FOR AN E-CIGARETTERAETTE 112
6.12.1 ABSTRACT 112
6.13 ELECTRONIC CIGARETTE HAVING MULTIPLE PORTS 113
6.13.1 ABSTRACT 113
6.14 MOUTHPIECE DEVICE OF ELECTRONIC CIGARETTE 114
6.14.1 ABSTRACT 114
6.15 ELECTRONIC CIGARETTE THAT SIMULATES SMOKING WITH POWER CONTROL 115
6.15.1 ABSTRACT 115
6.16 BONDING FOR AN ELECTRONIC CIGARETTE CARTRIDGE 116
6.16.1 ABSTARCT 116
6.17 ELECTRONIC CIGARETTE WITH REDUCED ENERGY CONSUMPTION AND ENVIRONMENTAL IMPACT 117
6.17.1 ABSTRACT 117
6.18 APPLICATION DEVELOPMENT FOR A NETWORK WITH AN ELECTRONIC CIGARETTE 118
6.18.1 ABSTRACT 118
6.19 ONE-WAY VALVE FOR ATOMIZER SECTION IN AN ELECTRONIC CIGARETTE 119
6.19.1 ABSTRACT 119
6.20 DEVELOPMENT OF AN ELECTRONIC SIMULATED CIGARETTE 120
6.20.1 ABSTRACT 120
6.21 ONE-WAY VALVE FOR ATOMIZER SECTION IN AN ELECTRONIC CIGARETTE 121
6.21.1 ABSTRACT 121
6.22 CHARGER FOR AN ELECTRONIC CIGARETTE 122
6.22.1 ABSTRACT 122
6.23 DEVICE FOR VAPORIZING LIQUID FOR INHALATION 123
6.23.1 ABSTRACT 123
6.24 HEATING CONTROL ARRANGEMENT FOR AN ELECTRONIC CIGARETTE 124
6.24.1 ABSTRACT 124
6.25 HOT-WIRE CONTROL FOR AN ELECTRONIC CIGARETTE 125
6.25.1 ABSTRACT 125
6.26 DIGITAL MARKETING APPLICATIONS FOR AN ELECTRONIC CIGARETTE USER 126
6.26.1 ABSTRACT 126
6.27 SOLID CORE ELECTRONIC CIGARETTE 127
6.27.1 ABSTRACT 127
6.28 AUTOMATED CARTOMIZER STRUCTURE FOR AN ELECTRONIC CIGARETTE 128
6.28.1 ABSTRACT 128
6.29 ATOMIZER FOR AN AEROSOL DELIVERY DEVICE IN AN ELECTRONIC CIGARETTE 129
6.29.1 ABSTRACT 129
6.30 DISPOSABLE ELECTRONIC CIGARETTE WITH POWER SHUT OFF PROTECTION 130
6.30.1 ABSTRACT 130
6.31 BURNING PREDICTION AND COMMUNICATIONS FOR AN ELECTRONIC CIGARETTE 131
6.31.1 ABSTRACT 131
6.32 DEVELOPMENT OF AN ELECTRONIC CIGARETTE INHALATION ROD 132
6.32.1 ABSTRACT 132
6.33 LIQUID AEROSOL FORMULATION OF AN ELECTRONIC SMOKING ARTICLE 133
6.33.1 ABSTRACT 133
6.34 SMOKING SYSTEM FOR AN ELECTRONIC CIGARETTE 134
6.34.1 ABSTRACT 134
6.35 ELECTRONIC SMOKING ARTICLE WITH IMPROVED STORAGE AND TRANSPORT OF AEROSOL PRECURSOR COMPOSITIONS 135
6.35.1 ABSTRACT 135
7 KEY MARKET PLAYERS’ COMPANY PROFILES 136
7.1 ALTRIA GROUP, INC. 136
7.1.1 ALTRIA GROUP, INC. SUMMARY 136
7.1.1.1 Mark Ten 137
7.1.1.2 Green Smoke LLC 137
7.1.2 FINANCIALS 138
7.1.2.1 Overall Financials 138
7.1.2.2 Business Segment Revenue Mix 138
7.1.2.3 Financial Summary 139
7.1.3 KEY STRATEGIES & DEVELOPMENTS 139
7.2 BALLANTYNE BRANDS, LLC 142
7.2.1 BALLANTYNE BRANDS, LLC SUMMARY 142
7.2.1.1 Mistic Electronic Cigarettes 142
7.2.1.2 NEO Electronic Cigarettes 143
7.2.2 KEY STRATEGIES & DEVELOPMENTS 143
7.3 BRITISH AMERICAN TOBACCO PLC (BAT) 145
7.3.1 BRITISH AMERICAN TOBACCO PLC. SUMMARY 145
7.3.1.1 Nicoventures Ltd. 146
7.3.1.2 VYPE Electronic Cigarettes 147
7.3.1.3 Voke Nicotine Inhaler 147
7.3.2 FINANCIALS 147
7.3.2.1 Overall Financials 147
7.3.2.2 Geography Revenue Mix 148
7.3.2.3 Financial Summary 148
7.3.3 KEY STRATEGIES & DEVELOPMENTS 149
7.4 BULL SMOKE 151
7.4.1 BULL SMOKE SUMMARY 151
7.5 CB DISTRIBUTORS, INC. 152
7.5.1 CB DISTRIBUTORS, INC. SUMMARY 152
7.5.2 KEY STRATEGIES & DEVELOPMENTS 154
7.6 CIGAVETTE 154
7.6.1 CIGAVETTE SUMMARY 154
7.7 CLEARETTE ELECTRONIC CIGARETTE CO. 156
7.7.1 CLEARETTE ELECTRONIC CIGARETTE CO. SUMMARY 156
7.7.2 KEY STRATEGIES & DEVELOPMENTS 157
7.8 ELECTRONIC CIGARETTES INTERNATIONAL GROUP 158
7.8.1 ELECTRONIC CIGARETTES INTERNATIONAL GROUP (ECIG) SUMMARY 158
7.8.1.1 Vapestick 159
7.8.1.2 Ten Motives 159
7.8.1.3 FIN Branding 159
7.8.1.4 VIP 160
7.8.2 FINANCIALS 160
7.8.2.1 Overall Financials 160
7.8.2.2 Financial Summary 161
7.8.3 KEY STRATEGIES & DEVELOPMENTS 161
7.9 GAMUCCI ELECTRONIC CIGARETTES 165
7.9.1 GAMUCCI ELECTRONIC CIGARETTES SUMMARY 165
7.9.2 KEY STRATEGIES & DEVELOPMENTS 166
7.10 IMPERIAL TOBACCO GROUP PLC 167
7.10.1 IMPERIAL TOBACCO GROUP PLC SUMMARY 167
7.10.1.1 FONTEM VENTURES SUMMARY 168
7.10.1.2 Puritane 169
7.10.1.3 Blu Ecigs 170
7.10.2 FINANCIALS 170
7.10.2.1 Overall Financials 170
7.10.2.2 Geography Revenue Mix 172
7.10.2.3 Financial Summary 172
7.10.3 KEY STRATEGIES & DEVELOPMENTS 173
7.11 INTERNATIONAL VAPOR GROUP, INC. (IVG) 174
7.11.1 INTERNATIONAL VAPOR GROUP, INC. (IVG) SUMMARY 174
7.11.1.1 South Beach Smoke 175
7.11.1.2 Ever Smoke 175
7.11.1.3 Nutricigs 176
7.11.1.4 Vapor Zone 176
7.11.2 KEY STRATEGIES & DEVELOPMENTS 176
7.12 JAPAN TOBACCO, INC. (JT) 177
7.12.1 JTI COMPANY SUMMARY 177
7.12.1.1 E-Lites 178
7.12.2 FINANCIALS 179
7.12.2.1 Overall Financials 179
7.12.2.2 Business Segments Revenue Mix 181
7.12.2.3 Financial Summary 181
7.12.3 KEY DEVELOPMENTS 182
7.13 LOGIC TECHNOLOGY SUMMARY 184
7.13.1.1 Logic Technology 184
7.13.1.2 KEY STRATEGIES & DEVELOPMENTS 185
7.15 NJOY, INC. 187
7.15.1 NJOY, INC.SUMMARY 187
7.15.2 KEY STRATEGIES & DEVELOPMENTS 188
7.16 PHILIP MORRIS INTERNATIONAL INC. (PMI) 190
7.16.1 PHILIP MORRIS INTERNATIONAL INC. (PMI) SUMMARY 190
7.16.1.1 Marlboro IQOS E-Cigarette 191
7.16.1.2 Nicocigs 191
7.16.2 FINANCIALS 191
7.16.2.1 Overall Financials 191
7.16.2.2 Geography Revenue Mix 193
7.16.2.3 Financial Summary 193
7.16.3 KEY STRATEGIES & DEVELOPMENTS 194
7.17 PROVAPE 197
7.17.1 PROVAPE SUMMARY 197
7.17.2 KEY STRATEGIES & DEVELOPMENTS 198
7.18 REYNOLDS AMERICAN INC. (RAI) 199
7.18.1 REYNOLDS AMERICAN INC. (RAI)SUMMARY 199
7.18.1.1 VUSE Electronic Cigarettes 200
7.18.2 FINANCIALS 200
7.18.2.1 Overall Financials 200
7.18.2.2 Financial Summary 201
7.18.3 KEY STRATEGIES & DEVELOPMENTS 201
7.19 VAPOR CORP. 203
7.19.1 VAPOR CORP. SUMMARY 203
7.19.2 FINANCIALS 204
7.19.2.1 Overall Financials 204
7.19.2.2 Financial Summary 204
7.19.3 KEY STRATEGIES & DEVELOPMENTS 205
7.20 VMR PRODUCTS LLC 208
7.20.1 VMR PRODUCTS LLC SUMMARY 208
7.20.1.1 V2 CIGS 208
7.20.1.2 Vapor Couture 209
7.20.2 KEY STRATEGIES & DEVELOPMENTS 209
7.21 SUPPLIERS INFORMATION 211

LIST OF TABLES

TABLE 1 NON-USER ADVERSE EVENTS ASSOCIATED WITH E-CIGARETTES
TABLE 2 THE U.S. E-CIGARETTE MARKET VALUE AND MANUFACTURER’S OPERATING PROFIT ($ BILLION), 2015-2025
TABLE 3 THE U.S. E-CIGARETTE MARKET VALUE ($ MILLIONS) BY TYPE, 2015-2025
TABLE 4 THE U.S. E-CIGARETTE MARKET VALUE ($ BILLION), BY DISTRIBUTION CHANNEL, 2015-2025
TABLE 5 AVERAGE SELLING PRICE (ASP) FOR COMPONENTS OF AN E-CIGARETTE IN THE U.S.
TABLE 6 DIFFERENCE BETWEEN COMPONENTS OF AN ELECTRONIC CIGARETTE
TABLE 7 STATE WISE REGULATIONS ON USE/SALES OF E-CIGARETTES IN THE U.S.
TABLE 8 LEADING SUPPLIERS IN THE U.S.

LIST OF FIGURES

FIGURE 1 KEY MERGERS AND ACQUISITIONS IN THE U.S. E-CIGARETTE MARKET
FIGURE 2 KEY PRODUCT LAUNCH IN THE U.S. E-CIGARETTE MARKET
FIGURE 3 KEY BUSINESS EXPANSION ACTIVITIES IN THE U.S. E-CIGARETTE MARKET
FIGURE 4 ADVANTAGES OF VAPE SHOPS
FIGURE 5 THE EVOLUTION OF E-CIGARETTES THROUGH THREE GENERATIONS
FIGURE 6 NUMBER OF E-CIGARETTE ADVERSE EVENTS REPORTED BY USERS VS NON-USERS (2012-2014)
FIGURE 7 THE PROS AND CONS OF DISPOSABLE E-CIGARETTES
FIGURE 8 THE PROS AND CONS OF RECHARGEABLE ELECTRONIC CIGARETTES
FIGURE 9 DIFFERENT TYPES OF E-GO ELECTRONIC CIGARETTES BY JOYETECH
FIGURE 10 KEY DEVELOPMENTS IN THE U.S. CARTRIDGE MARKET
FIGURE 11 THE PROS AND CONS OF USING ATOMIZERS IN ELECTRONIC CIGARETTES
FIGURE 12 PROS AND CONS OF USING CLEAROMIZERS
FIGURE 13 KEY DEVELOPMENTS IN THE U.S. CARTOMIZER MARKET
FIGURE 14 KEY OPERATING PRINCIPLES OF SFATA
FIGURE 15 SUGGESTED POLICIES FOR E-CIGARETTEREGULATIONS BY TCLC
FIGURE 16 GUIDELINES FOR REGULATING THE MANUFACTURING OF E-LIQUID BY AEMSA
FIGURE 17 HEALTH RISKS OF ELECTRONIC NICOTINE DELIVERY SYSTEMS (ENDS) TO USERS AND NON USERS
FIGURE 18 EFFICACY OF ELECTRONIC NICOTINE DELIVERY SYSTEMS (ENDS) AS A SMOKING CESSATION TOOL
FIGURE 19 RESEARCH CONCLUSIONS
FIGURE 20 RESEARCH CONCLUSIONS
FIGURE 21 NATIONAL YOUTH TOBACCO SURVEY (2011-2014) RESULTS
FIGURE 22 CHANGING PERCENTAGES OF DIFFERENT TOBACCO AND NON-TOBACCO PRODUCTS AMONG HIGH AND MIDDLE SCHOOL CHILDREN (2011-2014)
FIGURE 23 ALTRIA: PRODUCTS & SERVICES- A SNAPSHOT
FIGURE 24 GREEN SMOKE LLC: PRODUCT SNAPSHOT
FIGURE 25 ALTRIA GROUP, INC.: OVERALL FINANCIALS($BILLION), 2012-2014
FIGURE 26 ALTRIA GROUP, INC.: NET REVENUE BY BUSINESS SEGMENTS($MILLION), 2012-2014
FIGURE 27 MISTIC ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT
FIGURE 28 NEO ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT
FIGURE 29 VYPE ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT
FIGURE 30 BRITISH AMERICAN TOBACCO PLC (BAT): OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 31 BRITISH AMERICAN TOBACCO PLC (BAT): NET REVENUE, BY GEOGRAPHY, 2012-2014 ($BILLION)
FIGURE 32 BULL SMOKE: PRODUCT SNAPSHOT
FIGURE 33 BULL SMOKE: E-LIQUID FLAVOURS- A SNAPSHOT
FIGURE 34 CB DISTRIBUTORS, INC.: PRODUCT SNAPSHOT
FIGURE 35 21ST CENTURY SMOKE: PRODUCT SNAPSHOT
FIGURE 36 CIGAVETTE: PRODUCT SNAPSHOT
FIGURE 37 CLEARETTE: PRODUCT SNAPSHOT
FIGURE 38 ECIG: PRODUCTS AND SERVICES- A SNAPSHOT
FIGURE 39 VAPESTICK: PRODUCT SNAPSHOT
FIGURE 40 TEN MOTIVES: PRODUCT SNAPSHOT
FIGURE 41 FIN: PRODUCT PORTFOLIO
FIGURE 42 ECIG : OVERALL FINANCIALS 2012-2014 ($MILLION)
FIGURE 43 FIN BRANDING GROUP LLC.: PRODUCT SNAPSHOT
FIGURE 44 GAMUCCI ELECTRONIC CIGARETTES: PRODUCT SNAPSHOT
FIGURE 45 IMPERIAL TOBACCO GROUP PLC : PRODUCT SNAPSHOT
FIGURE 46 IMPERIAL TOBACCO GROUP PLC: BRAND PORTFOLIO - A SNAPSHOT
FIGURE 47 IMPERIAL TOBACCO GROUP PLC: OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 48 IMPERIAL TOBACCO GROUP PLC: NET REVENUE BY GEOGRAPHY, 2012-2014 ($BILLION)
FIGURE 49 EVERSMOKE: PRODUCT SNAPSHOT
FIGURE 50 NUTRICIGS: PRODUCT SNAPSHOT
FIGURE 51 JAPAN TOBACCO CORPORATION (JT): PRODUCT SNAPSHOT
FIGURE 52 E-LITES: PRODUCT SNAPSHOT
FIGURE 53 JAPAN TOBACCO CORPORATION (JT): OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 54 JAPAN TOBACCO CORPORATION (JT): NET REVENUE BY BUSINESS SEGMENTS, 2011-2013 ($BILLION)
FIGURE 55 LOGIC TECHNOLOGY: PRODUCT SNAPSHOT
FIGURE 56 BLU ECIGS: PRODUCT SNAPSHOT
FIGURE 57 SKYCIG: PRODUCT SNAPSHOT
FIGURE 58 LORILLARD, INC.: OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 59 NET REVENUE BY SEGMENTS, 2012-2014 ($MILLION)
FIGURE 60 NJOY: PRODUCT SNAPSHOT
FIGURE 61 PHILIP MORRIS INTERNATIONAL INC. (PMI): BRAND SNAPSHOT
FIGURE 62 NICOCIGS: PRODUCT SNAPSHOT
FIGURE 63 PHILIP MORRIS INTERNATIONAL INC. (PMI): OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 64 PHILIP MORRIS INTERNATIONAL INC. (PMI): NET REVENUE BY GEOGRAPHY, 2012-2014 ($BILLION)
FIGURE 65 PROVAPE: PRODUCT SNAPSHOT
FIGURE 66 REYNOLDS AMERICAN INC. (RAI): PRODUCT SNAPSHOT
FIGURE 67 REYNOLDS AMERICAN INC. (RAI): BRAND SNAPSHOT
FIGURE 68 REYNOLDS AMERICAN INC. (RAI): OVERALL FINANCIALS, 2012-2014 ($BILLION)
FIGURE 69 VAPOR CORP.: BRAND SNAPSHOT
FIGURE 70 VAPOR CORP: OVERALL FINANCIALS, 2012-2014 ($MILLION)
FIGURE 71 V2 CIGS: PRODUCT SNAPSHOT
FIGURE 72 VAPOR COUTURE: PRODUCT SNAPSHOT

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