Global Trends Shaping Brand and Lifestyle Licensing Part 1

 Published On: Sep, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
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Brand & lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space presenting broader business options & multiple opportunities. The 1st part of this comprehensive briefing investigates key trends & developments while analysing contemporary success stories across a range of industries. The 2nd part highlights opportunities & key challenges while providing recommendations on how to succeed in today’s ever-more overcrowded and fiercely competitive marketplace.

Global Trends Shaping Brand and Lifestyle Licensing Part 1 global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Global Trends Shaping Brand and Lifestyle Licensing Part 1

Introduction
Brand and Lifestyle Licensing Defined
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