Dishwashing in Austria

 Published On: Feb, 2017 |    No of Pages: 31 |  Published By: Euromonitor | Format: PDF
Dishwashing continued to be strongly driven by convenience in 2016. Manufacturers introduced new and innovative products to attract consumers, even if only to try out the new offerings. In addition, the possession rates of dishwashers in Austrian households reached 85% in 2016, an increase of five percentage points on 2011. Thus, the demand for automatic dishwashing tablets and other additives rose.

Dishwashing in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN AUSTRIA

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2011-2016
Category Data
Table 2 Sales of Dishwashing by Category: Value 2011-2016
Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Dm-drogerie Markt GmbH & Co Kg in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
Summary 2 dm-Drogerie Markt GmbH & Co KG: Operational Indicators
Competitive Positioning
Summary 3 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2016
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 4 Erdal GmbH: Key Facts
Summary 5 Erdal GmbH: Operational Indicators
Competitive Positioning
Summary 6 Erdal GmbH: Competitive Position 2016
Henkel Central & Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 7 Henkel Central & Eastern Europe GmbH: Key Facts
Summary 8 Henkel Central & Eastern Europe GmbH: Operational Indicators
Competitive Positioning
Summary 9 Henkel Central & Eastern Europe GmbH: Competitive Position 2016
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
Summary 11 Reckitt Benckiser Austria GmbH: Competitive Position 2016
Rewe International AG in Home Care (austria)
Strategic Direction
Key Facts
Summary 12 Rewe International AG: Key Facts
Summary 13 Rewe International AG: Operational Indicators
Company Background
Private Label
Summary 14 Rewe International AG: Private Label Portfolio
Competitive Positioning
Summary 15 Rewe International AG: Competitive Position 2016
Executive Summary
Home Care Continues To See Retail Value Sales Growth in 2016
Sustainability, Convenience and Hygiene Trends Push Sales
Perpetually Fierce Competition in Home Care
Internet Retailing Continues To Develop in Austria
A Positive Outlook for Home Care in the Forecast Period
Key Trends and Developments
"green", "greener", the "greenest"
Competition Through Convenience Offers A Formula for Success
Fierce Competition Between Private Label and Global and Domestic Brands
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 16 Research Sources

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