If you got a question, look no further.
We post the most common questions
in our FAQ section.
Please fill in the form below to receive a Free Sample of the Report.
BMI View: The UK Brexit referendum result produced a sharp depreciation of
sterling against the US dollar, as a consequence of which we have downgraded the
outlook for consumer electronics device sales in 2016 and over the medium term.
Several vendors announced device price rises in the weeks following Brexit, and
we expect more to follow in all three segments, but with the PC and AV
categories forecast to be worst effected where margins are narrowest so the
scope for absorbing cost increases are most limited. Over the medium term, we
consider the consumer electronics market to be one of the least directly
affected by political and regulatory uncertainty, but there will nonetheless be
negative spill over from any impact on growth and investment that arises if UK-EU
negotiations are prolonged or fractious.
Latest Updates & Industry Developments
-Computer Hardware Sales: USD22.2bn in 2016 to USD22.4bn in 2020, a CAGR of 0.2%
in US dollar terms. The growth outlook was already subdued as a result of the
peak in tablet first time buyers having passed, but Brexit made us downgrade the
outlook for both 2016-2017 when price rises will result in deferred replacement
-AV And Gaming Sales: USD7.4bn in 2016 to USD7.4bn in 2020, a CAGR of -0.1%. A
mature TV set market was expected to be boosted by UHD upgrades, but with price
rises the short-term outlook is weak for non-essential purchases, though tariff
reductions could catalyse UHD upgrades over the medium term if Chinese vendors
intensify price competition.
-Mobile Handset Sales: USD10.7bn in 2016 to USD11.0bn in 2020, a CAGR of 0.7%.
Higher margins in the handset segment should mean it is the most insulated from
sterling depreciation, but this is largely restricted to the premium segment and
mid-range Android vendors will have to pass on higher costs to consumers.