Televisions and Projectors in Romania

 Published On: Nov, 2012 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF   Share on Whatsapp

The televisions and projectors category saw a 6% volume contraction in 2011, mainly due to the near 60% decrease of analogue TVs, which are expected to have disappeared from the market completely by 2013. Recovery is slower for this mature category, especially given the 96% penetration rate of televisions in Romanian houses. The slower uptake of sales pushed retailers and manufacturers to implement more aggressive marketing techniques and strongly upgrade their products for consumers, from...


Televisions and Projectors in Romania report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.


Product coverage: Converters, Decoders and Receivers, Projectors, Televisions, TV Combis. 


Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.


Why buy this report?

* Get a detailed picture of the Televisions and Projectors market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the marketís major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.


Headlines

Trends

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Televisions and Projectors by Category: Volume 2006-2011

Table 2 Sales of Televisions and Projectors by Category: Value 2006-2011

Table 3 Sales of Televisions and Projectors by Category: % Volume Growth 2006-2011

Table 4 Sales of Televisions and Projectors by Category: % Value Growth 2006-2011

Table 5 Sales of LCD TVs by Type 2009-2011

Table 6 Sales of Plasma TVs by Type 2009-2011

Table 7 Televisions and Projectors Company Shares 2007-2011

Table 8 Televisions and Projectors Brand Shares 2008-2011

Table 9 Sales of Televisions and Projectors by Distribution Format 2006-2011

Table 10 Forecast Sales of LCD TVs by Type 2011-2016

Table 11 Forecast Sales of Plasma TVs by Type 2011-2016

Table 12 Forecast Sales of Televisions and Projectors by Category: Volume 2011-2016

Table 13 Forecast Sales of Televisions and Projectors by Category: Value 2011-2016

Table 14 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2011-2016

Table 15 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2011-2016

Table 16 Sales of LCD TVs by Screen Type 2011-2016

Table 17 Digital TVs Network Connectivity 2011-2016

Lg Electronics Romania SRL in Consumer Electronics (romania)

Strategic Direction

Key Facts

Summary 1 LG Electronics Romania SRL: Key Facts

Summary 2 LG Electronics Romania SRL: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 3 LG Electronics Romania SRL: Competitive Position 2011

Philips Romania SRL in Consumer Electronics (romania)

Strategic Direction

Key Facts

Summary 4 Philips Romania SRL: Key Facts

Summary 5 Philips Romania SRL: Operational Indicators

Company Background

Production

Competitive Positioning

Summary 6 Philips Romania SRL: Competitive Position 2011

Executive Summary

2011 Sees Hope of Growth Return To Market

Innovation Stimulates Consumer Interest

Social Media Influence Market Performance

"black Friday" Generates Shopping Spree

Continuous Growth for Online Stores

Key Trends and Developments

Romania To Switch To Digital Television

Promotional Sales Important

Social Media Impacts Consumer Electronics Market

Online Electronics Sales Remain Inconsistent

Average Unit Price Fluctuates Depending From Categories

Market Data

Table 18 Sales of Consumer Electronics by Category: Volume 2006-2011

Table 19 Sales of Consumer Electronics by Category: Value 2006-2011

Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2006-2011

Table 21 Sales of Consumer Electronics by Category: % Value Growth 2006-2011

Table 22 Consumer Electronics Company Shares 2007-2011

Table 23 Consumer Electronics Brand Shares 2008-2011

Table 24 Sales of Consumer Electronics by Distribution Format 2006-2011

Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2011-2016

Table 26 Forecast Sales of Consumer Electronics by Category: Value 2011-2016

Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2011-2016

Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2011-2016

Sources

Summary 7 Research Sources


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