Sportswear in Austria

 Published On: Feb, 2018 |    No of Pages: 15 |  Published By: Euromonitor | Format: PDF
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In the forecast period, sportswear is expected to register moderate value growth as the influx of brands and product ranges create near saturation and high competition. With that the categoryís growth potential falls due to excessive levels of discounting and stagnating unit prices. On the upside, sportswear is a mainstream fashion trend and Austrians wear outdoor and sport-inspired clothing and footwear in their daily lives. The Austrian sportswear category is polarised with some consumers look...

Sportswear in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Sports Apparel, Sports Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sportswear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Prospects
Sportswear Is A Mainstream Fashion Trend
Smart Technology Is Transforming Sportswear
Apps Help Brands To Reach Young Consumers
Competitive Landscape
H&m, Adidas, Nike and Puma Lead in Highly Fragmented Arena
Athleisure Trends Inspire Apparel Retailers To Expand Into Sportswear
Category Data
Table 1 Sales of Sportswear: Value 2012-2017
Table 2 Sales of Sportswear: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sportswear: % Value 2013-2017
Table 4 LBN Brand Shares of Sportswear: % Value 2014-2017
Table 5 Distribution of Sportswear by Format: % Value 2012-2017
Table 6 Forecast Sales of Sportswear: Value 2017-2022
Table 7 Forecast Sales of Sportswear: % Value Growth 2017-2022
Executive Summary
Apparel and Footwear Registers A Moderate Performance
Austrian Economy Is Growing Again
Changing Weather Patterns Impact Demand and Smart Technology Is Growing
Apparel and Footwear Retail Is Congested, But Online Retailing Is Seeing Rapid Growth
Moderate Growth Expected in the Forecast Period
Market Data
Table 8 Sales of Apparel and Footwear by Category: Volume 2012-2017
Table 9 Sales of Apparel and Footwear by Category: Value 2012-2017
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2012-2017
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2013-2017
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2014-2017
Table 14 Distribution of Apparel and Footwear by Format: % Value 2012-2017
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2017
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2017-2022
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2017-2022
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2017-2022
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
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