Dairy and Non-Dairy Milk - US

 Published On: Apr, 2013 |  Published By: Mintel Group | Format: PDF

Milk is most associated with at-home breakfast or as an additive to cereal or coffee, but the growing variety of milk products invites expansion beyond these traditional usage occasions. Milk producers should embrace their product’s versatility by encouraging consumers to use milk in recipes, as a snack, or as a workout recovery beverage. In particular, innovations that offer creative flavors, convenient packaging, and trustworthy sources could help to encourage new milk usage occasions and locations.

Some questions answered in this report include:

Can milk expand beyond the at-home breakfast and additive occasions?
How can non-dairy milks make cautious consumers more comfortable?
Are dairy and non-dairy milk enemies, or can there be collaboration?
Are consumers willing to turn to milk as a sports drink?
  

SCOPE AND THEMES
What you need to know
Definition
Data sources
Sales data
Consumer survey data
Advertising creative
Abbreviations and terms
Abbreviations
Terms

EXECUTIVE SUMMARY
Overview
The market
Price increases, growing popularity of non-dairy create positive outlook for milk
Figure 1: Total U.S. sales and fan chart forecast of dairy and non-dairy milk, at current prices, 2007-17
Unflavored dairy milk segments outperform flavored, other milk segments
Figure 2: Total U.S. retail sale of dairy and non-dairy milk, by segment, 2007-17
Market factors
Prices could spike if Congress unable to pass long-term milk legislation
Decline in households with children affects milk market
On-the-go eating occasions should be leveraged by milk manufacturers
Retail channels
One-stop-shop convenience keeps other channel top in milk purchases
Figure 3: Sales of dairy and non-dairy milk, by channel, 2010 and 2012
Key players
Price increases inspire consumers to stick with store brand for milk purchases
Figure 4: MULO sales of dairy and non-dairy milk, by leading companies, rolling 52 weeks 2012 and 2013
White milk, plant-based milk dominate innovations
Figure 5: Top 10 claims made by launches of dairy and non-dairy milk products, February 2012-13
The consumer
Dairy milk most commonly purchased compared to non-dairy milk options
Figure 6: Any household purchase of dairy and non-dairy milk, December 2012
Milk most commonly consumed with breakfast, as additive, or ingredient
Figure 7: Top five occasions for dairy and/or non-dairy milk consumption, December 2012
Non-dairy milk seen as healthier by most users, others prefer the taste to dairy milk
Figure 8: Factors influencing other dairy and/or non-dairy milk purchases, by gender and age, December 2012
Non-dairy milk more likely to be purchased by nonwhite consumers
Figure 9: Any household purchase (net) of dairy and non-dairy milk, by race/ethnicity origin index, December 2012
What we think

ISSUES IN THE MARKET
Can milk expand beyond the at-home breakfast and additive occasions?
How can non-dairy milks make cautious consumers more comfortable?
Are dairy and non-dairy milk enemies, or can there be collaboration?
Are consumers willing to turn to milk as a sports drink?

INSIGHTS AND OPPORTUNITIES
Dairy brands emphasize purity to connect with conscientious buyers
Figure 10: Organic Valley, Print Ad
Figure 11: Garelick Farms, “Fresh Milk,” 2012
Demand for on-the-go breakfast an opportunity for milk products
Consumers embrace dairy—just not milk—at snack-time
Shelf-stable milk needs to emphasize its green, long-life advantages

TREND APPLICATIONS
Trend: The Power of One
Trend: Factory Fear
Mintel Futures: East Meets West

MARKET SIZE AND FORECAST
Key points
Dairy, non-dairy milk performance reflects agricultural price shifts
Sales and forecast of market
Figure 12: Total U.S. retail sales and forecast of dairy and non-dairy milk, at current prices, 2007-17
Figure 13: Total U.S. retail sales and forecast of dairy and non-dairy milk, at inflation-adjusted prices (Base year 2012), 2007-17
Fan chart forecast
Figure 14: Total U.S. sales and fan chart forecast of dairy and non-dairy milk, at current prices, 2007-17

MARKET DRIVERS
Key points
Dairy producers avoid 2012 ‘dairy cliff’ with a short-term solution
Obesity concerns create challenged environment for whole, flavored milk
Growth in nonwhite population could continue to evolve dairy sales
Decline in households with children affects milk market
Figure 15: Any household purchase (net) of dairy and non-dairy milk, by parents and children, December 2012
Milk missing out as more consumers order breakfast on-the-go

COMPETITIVE CONTEXT
Key points
For their dairy fix, some are happy to eat cheese, yogurt
Other drinks go after milk’s sweet spot with calcium, protein fortification
Figure 16: New U.S. drinks including calcium as an ingredient, March 8, 2012-March 8, 2013
Figure 17: New U.S. drinks including milk proteins as an ingredient, March 8, 2012-March 8, 2013

SEGMENT PERFORMANCE
Key points
Dairy segments lose share to non-dairy and other milk products
Sales of dairy and non-dairy milk, by segment
Figure 18: Sales of dairy and non-dairy milk, segmented by type, 2010 and 2012
Despite recent declines, skim/low-fat milk retains leading position
Sales and forecast of refrigerated skim/low-fat milk
Figure 19: Total U.S. retail sales and forecast of refrigerated skim/low-fat milk, at current prices, 2007-17
Other segment capitalizes on consumer interest, new alternative sources
Sales and forecast of other* milk
Figure 20: Sales and forecast of other* milk, at current prices, 2007-17

RETAIL CHANNELS
Key points
Prices, one-stop-shop convenience draw milk buyers to other channel
Sales of dairy and non-dairy milk, by channel
Figure 21: Sales of dairy and non-dairy milk, by channel, 2010 and 2012
Drugstores unable to withstand pressure from competitive channels
Figure 22: Total U.S. retail sales of dairy and non-dairy milk, by channel, at current prices, 2007-12
Natural supermarkets see sales growth led by the old and the new
Sales of dairy and non-dairy milk in the natural channel
Figure 23: Natural supermarket sales of dairy and non-dairy milk at current prices, 2010-12*
Natural channel sales of milk by segment
Dairy milk buyers look for organic, Organic Valley leads sales
Figure 25: Natural supermarket sales of dairy and non-dairy milk, by organic, 2010 and 2012*
Almond, coconut milk fuel growth in non-dairy segment sales
Figure 26: Natural supermarket sales of non-dairy milk, by type, 2010 and 2012*
Refrigerated milk products growing in natural supermarket channel
Figure 27: Natural supermarket sales of non-dairy milk, by shelf placement, 2010 and 2012*

LEADING COMPANIES
Key points
Private label dominates milk market, brands fight to keep up
Manufacturer sales of dairy and non-dairy milk
Figure 28: MULO sales of dairy and non-dairy milk, by leading companies, rolling 52 weeks 2012 and 2013

BRAND SHARE – DAIRY MILK
Key points
No clear winner as skim/low-fat milk segment suffers small declines
Manufacturer sales of skim/low-fat milk
Figure 29: MULO sales of skim/low-fat milk, by leading companies, rolling 52 weeks 2012 and 2013
Brands fare better in whole milk segment, reflecting parental priorities
Manufacturer sales of whole milk
Figure 30: MULO sales of whole milk, by leading companies, rolling 52 weeks 2012 and 2013
Seasonal products, Dean Foods’ TruMoo help to boost flavored milk sales
Manufacturer sales of flavored milk/eggnog/buttermilk
Figure 31: MULO sales of flavored milk, by leading companies, rolling 52 weeks 2012 and 2013

BRAND SHARE – OTHER MILK
Key points
Almond, coconut milk products bring additional sales to other segment
Retailers expand the non-dairy milk segment with private label products
Nestlé’s Nesquik grows sales, plays with packaging
Manufacturer sales of other milk
Figure 32: MULO sales of other* milk, by leading companies, rolling 52 weeks 2012 and 2013
Nestlé’s stable of powdered milk brands show sales gains
Manufacturer sales of powdered milk
Figure 33: MULO sales of powdered milk, by leading companies, rolling 52 weeks 2012 and 2013

INNOVATIONS AND INNOVATORS
Value-added dairy products could bring consumers back to milk
Figure 34: New product claims for 175 dairy and non-dairy milk products, February 2012 to February 2013
Flavor innovations look to expand segment beyond chocolate, vanilla
Non-dairy grows with new alternative sources, blends
Global innovations incorporate dairy with fruit, carbonation

MARKETING STRATEGIES
Brand analysis: California Milk Processor Board
Onslaught against non-dairy milk inspires ‘imitation milk’ campaign
Figure 35: California Milk Processor Board, “Drink What’s Real,” 2012
Hispanic programs emphasize emotional connection with milk
Olympians provide platform for promotion of chocolate milk as recovery beverage
Figure 36: California Milk Processor Board, “Splish Splash,” 2012
Brand analysis: MilkPEP
Got Milk? goes to the Super Bowl
Figure 37: America’s Dairy Farmers, “Got Rock’s Milk?”
The Breakfast Project focus for Got Milk? print ads
Figure 38: Got Milk Ad, Salma Hayek
Figure 39: Got Milk?, Maggie Gyllenhaal
Brand analysis: TruMoo
Figure 40: TruMoo, Time to Unwind Move Prize Pack Giveaway
TruMoo uses good vs. evil parable for TV marketing
Figure 41: TruMoo, “Chocolate Milk,” 2013
Brand analysis: Silk
Blind consumer taste tests focus on breakfast occasion
Figure 42: Silk, “Love It/Diner,” 2012
Silk targets milk users in print ads, showcases product portfolio
Figure 43: Silk PureAlmond, print ad
Figure 44: Silk PureCoconut, print ad
Figure 45: Silk PureAlmond single-serving packaging, print ad

SOCIAL MEDIA – DAIRY AND NON-DAIRY MILK
Key point
Social media metrics
Figure 46: Key performance indicators, dairy and non-dairy milk brands, March 2013
Market overview
Brand usage and awareness
Figure 47: Personal awareness of dairy and non-dairy milk brands, December 2012
Interaction with dairy and non-dairy milk brands
Figure 48: Interaction with dairy and non-dairy milk brands, December 2012
Online conversations
Figure 49: Selected dairy and non-dairy milk brands’ share of conversations, Dec. 22, 2012-March 21, 2013
Figure 50: Conversations on selected dairy and non-dairy milk brands, by brand by day, Dec. 22, 2012-March 21, 2013
Where are people talking about dairy and non-dairy milk brands?
Figure 51: Selected dairy and non-dairy milk brands’ share of brand conversations, by page type, Dec. 22, 2012-March 21, 2013
What are people talking about?
Figure 52: Topics of conversations concerning dairy and non-dairy milk brands, Dec. 22, 2012-March 21, 2013
Figure 53: Topics of conversation regarding selected dairy and non-dairy milk brands, by day, Dec. 22, 2012-March 21, 2013
Figure 54: Types of conversation regarding selected dairy and non-dairy milk brands, by type of website, Dec. 22, 2012-March 21, 2013

ANALYSIS BY BRAND
Silk
Figure 55: Silk—Key social media indicators, March 21, 2013
Key online campaigns
What we think
Lactaid
Figure 56: Lactaid —Key social media indicators, March 21, 2013
Key online campaigns
What we think
TruMoo
Figure 57: TruMoo—Key social media indicators, March 21, 2013
Key online campaigns
What we think
Horizon Organic
Figure 58: Horizon Organic—Key social media indicators, March 21, 2013
Key online campaigns
What we think
Blue Diamond Almond Breeze
Figure 59: Blue Diamond Almond Breeze—Key social media indicators, March 21, 2013
Key online campaigns
What we think
Dean’s
Figure 60: Dean’s—Key social media indicators, March 21, 2013
Key online campaigns
What we think
Kemps
Figure 61: Kemps—Key social media indicators, March 21, 2013
Key online campaigns
What we think

CONSUMER PURCHASE OF MILK BY TYPES
Key points
Dairy milk leads purchase, non-dairy growing but not yet mainstream
Figure 62: Change in household purchase habits of dairy and non-dairy milk, December 2012
Dairy and non-dairy brands see overlap in household purchase
Figure 63: Any household purchase (net) of dairy and non-dairy milk, by net purchase of dairy and non-dairy milk, December 2012
Millennials try a variety of milk, but dairy’s most likely to be increased
Figure 64: Increased household purchase habits of dairy and non-dairy milk, by generations, December 2012
Men aged 18-34 lead household purchase of all milk types
Figure 65: Any household purchase (net) of dairy and non-dairy milk, by gender and age, December 2012
Figure 66: Increased household purchase habits of dairy and non-dairy milk, by gender and age, December 2012
Married consumers opt for reduced-fat milk, unmarried men go for whole
Figure 67: Any household purchase (net) of dairy and non-dairy milk, by gender and marital status, December 2012
Households with at least one child report increased milk purchases
Figure 68: Increased household purchase habits of dairy and non-dairy milk, by presence of children in household, December 2012

FACTORS INFLUENCING MILK PURCHASES
Key points
Store brand, multiserving container most popular with ages 65+
Figure 69: Product, packaging, and merchandising qualities of dairy and/or non-dairy milk purchases, by age, December 2012
Organic buyers look for recyclable as well as single-serve packaging
Figure 70: Packaging and merchandising product attributes of dairy and/or non-dairy milk purchases, by product qualities, December 2012
Cost concerns spur reduced purchase of milk products
Figure 71: Factors influencing any reduction in dairy or non-dairy milk purchases, by household income, December 2012
Growth hormones more likely to span incomes than GMO concerns
Figure 72: Product attributes of dairy and/or non-dairy milk purchases, by household income, December 2012

MILK CONSUMPTION OCCASIONS AND LOCATIONS
Key points
Breakfast, adding milk to food or drinks most popular occasions
Figure 73: Occasions and locations for dairy and/or non-dairy milk consumption, December 2012
Households with children find more occasions, locations for milk
Figure 74: Occasions and locations for any household consumption (net) of dairy and/or non-dairy milk, by presence of children in household, December 2012
Parents provide good role models with personal milk consumption
Figure 75: Occasions and locations for personal consumption dairy and/or non-dairy milk, by parents with child(ren), December 2012
Unmarried men more likely to use milk on its own, anywhere
Figure 76: Occasions and locations for personal dairy and/or non-dairy milk consumption, by gender and marital status, December 2012
Millennials do not limit milk consumption to at-home breakfast occasion
Figure 77: Occasions and locations for any personal consumption of dairy and/or non-dairy milk consumption, by generations, December 2012

DAIRY – CONSUMER PREFERENCES AND OCCASIONS
Key points
Reduced-fat dairy milk favored by higher income households
Figure 78: Milk (liquid in bottles and cartons), by household income, August 2011-August 2012
Figure 79: Milk (liquid in bottles & cartons), by household income, August 2011-August 2012
Households with children skimp on skim milk, prefer low-fat or whole
Figure 80: Milk (liquid in bottles and cartons), by presence of children in household, August 2011-August 2012
Figure 81: Milk (liquid in bottles and cartons), by presence of children in household, August 2011-August 2012
Flavored milk inspires consumption among teens, kids
Figure 82: Milk flavorings, by gender and age, April 2011-June 2012
Figure 83: Milk flavorings among children aged 6-11, by gender and age, April 2011-June 2012
Figure 84: Preferred beverages among children aged 6-11, by gender and age, April 2011-June 2012
Oldest respondents more likely to identify dairy milk as healthy
Figure 85: Attitudes and behaviors toward dairy milk and packaging, by generations, December 2012

NON-DAIRY – CONSUMER PREFERENCES AND OCCASIONS
Key points
Single consumers more likely to purchase non-dairy milk products
Figure 86: Any household purchase (net) of dairy and non-dairy milk, by marital/relationship status, December 2012
Unmarried women buy non-dairy milk because it is healthier
Figure 87: Factors influencing other dairy and/or non-dairy milk purchases, by gender and marital status, December 2012
Name brand, organic influential to non-dairy milk buyers
Figure 88: Attributes of dairy and/or non-dairy milk purchases, by non-dairy milk purchasers, December 2012
Consumers turn to other dairy for health, taste
Figure 89: Factors influencing other dairy and/or non-dairy milk purchases, by gender and age, December 2012
Millennials more likely than other generations to see non-dairy positively
Figure 90: Attitudes and behaviors toward non-dairy milk, by generations, December 2012
Health drives soy, almond milk choice, seed or nut milk prized for taste
Figure 91: Factors influencing other dairy and/or non-dairy milk purchases, by change in household purchase habits of dairy and non-dairy milk, December 2012

IMPACT OF RACE AND HISPANIC ORIGIN
Key points
Non-dairy milk more likely to be purchased by nonwhite consumers
Figure 92: Any household purchase (net) of dairy and non-dairy milk, by four race/ethnicity origin index, December 2012
Hispanics adding consumption of a variety of milk types
Figure 93: Increased household purchase of dairy and non-dairy milk, by race/ethnicity, December 2012
Whole, chocolate milk popular among black consumers
Figure 94: Milk (liquid in bottles and cartons), by race/Hispanic origin, August 2011-August 2012
Hispanics, blacks report highest volume of milk consumption
Figure 95: Milk (liquid in bottles and cartons), by race/Hispanic origin, August 2011-August 2012
Black, Hispanic households find time for milk as a snack
Figure 96: Occasions and locations for any household consumption (net) of dairy and/or non-dairy milk, by four race/ethnicity origin index, December 2012
Health, taste preferences lead consumers to dairy alternatives
Figure 97: Factors influencing other dairy and/or non-dairy milk purchases, by race/Hispanic origin, December 2012
Consumers of other race concerned about organic, hormone-free milk
Figure 98: Growth hormones and GMO attributes of dairy and/or non-dairy milk purchases, by race/ethnicity, December 2012
Milk seen as suitable post-exercise beverage by nonwhite consumers
Figure 99: Attitudes and behaviors toward dairy milk, by race/ethnicity, December 2012
Other race consumers find favor with non-dairy milk products
Figure 100: Attitudes and behaviors toward non-dairy milk, by race/ethnicity, December 2012
Hispanics, Blacks interested in more single-serving packaging
Figure 101: Attitudes and behaviors toward milk packaging, by race/ethnicity, December 2012

CLUSTER ANALYSIS
Curious, but Cautious
Demographics
Characteristics
Opportunity
Milk Traditionalists
Demographics
Characteristics
Opportunity
Variety Seekers
Demographics
Characteristics
Opportunity
Cluster characteristic tables
Figure 102: Target clusters, December 2012
Figure 103: Any household purchase (net) of dairy and non-dairy milk, by target clusters, December 2012
Figure 104: Increased household purchase habits of dairy and non-dairy milk, by target clusters, December 2012
Figure 105: Product attributes of dairy and/or non-dairy milk purchases, by target clusters, December 2012
Figure 106: Factors influencing other dairy and/or non-dairy milk purchases, by target clusters, December 2012
Figure 107: Factors influencing any reduction in dairy or non-dairy milk purchases, by target clusters, December 2012
Figure 108: Occasions and locations for personal consumption of dairy and/or non-dairy milk consumption, by target clusters, December 2012
Cluster demographic tables
Figure 109: Target clusters, by demographic, December 2012
Cluster methodology
Figure 110: Agreement with attitudes and behaviors toward dairy and/or non-dairy milk, by target clusters, December 2012

SYMPHONYIRI GROUP BUILDERS PANEL DATA
Overview of milk
Refrigerated skim/low-fat milk—Key purchase measures
Brand map
Figure 111: Brand map, selected brands of refrigerated skim/low-fat milk, by household penetration, 2012*
Brand leader characteristics
Key purchase measures
Figure 112: Key purchase measures for the top brands of refrigerated skim/low-fat milk, by household penetration, 2012*
Refrigerated whole milk—Key purchase measures
Brand map
Figure 113: Brand map, selected brands of refrigerated whole milk buying rate, by household penetration, 2012*
Brand leader characteristics
Key purchase measures
Figure 114: Key purchase measures for the top brands of refrigerated whole milk, by household penetration, 2012*
Refrigerated flavored milk/eggnog/buttermilk—Key purchase measures
Brand map
Figure 115: Brand map, selected brands of refrigerated flavored milk/eggnog/buttermilk buying rate, by household penetration, 2012*
Brand leader characteristics
Key purchase measures
Figure 116: Key purchase measures for the top brands of refrigerated flavored milk/eggnog/buttermilk, by household penetration, 2012*

APPENDIX: MARKET DRIVERS
Food cost pressures
Figure 117: Changes in USDA Food Price Indexes, 2011 through 2013, Feb. 25, 2013
Obesity
Figure 118: U.S. Obesity, by age group, 2008 and 2012
Childhood and teen obesity—highest in decades
Figure 119: Prevalence of obesity among children and adolescents aged 2-19, 1971-2010
Racial, ethnic population growth
Figure 120: Population by race and Hispanic origin, 2008, 2013, and 2018
Figure 121: Households with children, by race and Hispanic origin of householder, 2012
Shifting U.S. demographics
Figure 122: Population, by age, 2008-18
Figure 123: Households, by presence of own children, 2002-12
Consumer confidence
Figure 124: University of Michigan’s index of consumer sentiment (ICS), 2007-13
Unemployment
Figure 125: U.S. unemployment rate, by month, 2002-13
Figure 126: U.S. Unemployment and under-employment rates, 2007-13
Figure 127: Number of employed civilians in U.S., in thousands, 2007-13

APPENDIX – SEGMENT PERFORMANCE
Refrigerated skim/low-fat milk
Figure 128: Total U.S. retail sales and forecast of refrigerated skim/low-fat milk, at inflation-adjusted prices (base year 2012), 2007-17
Refrigerated whole milk
Figure 129: Total U.S. retail sales and forecast of refrigerated whole milk, at current prices, 2007-17
Figure 130: Total U.S. retail sales and forecast of refrigerated whole milk, at inflation-adjusted prices (base year 2012), 2007-17
Refrigerated flavored milk/eggnog/buttermilk
Figure 131: Total U.S. retail sales and forecast of refrigerated flavored milk/eggnog/buttermilk, at current prices, 2007-17
Figure 132: Total U.S. retail sales and forecast of refrigerated flavored milk/eggnog/buttermilk, at inflation-adjusted prices (base year 2012), 2007-17
Other milk
Powdered milk
Figure 134: Sales and forecast of powdered milk, at current prices, 2007-17
Figure 135: Sales and forecast of powdered milk, at inflation-adjusted prices (base year 2012), 2007-17

APPENDIX – SOCIAL MEDIA – DAIRY AND NON-DAIRY MILK
Figure 136: Brand usage or awareness, December 2012
Figure 137: Dean’s usage or awareness, by demographics, December 2012
Figure 138: Kemps usage or awareness, by demographics, December 2012
Figure 139: Horizon Organic usage or awareness, by demographics, December 2012
Figure 140: Lactaid usage or awareness, by demographics, December 2012
Figure 141: Silk usage or awareness, by demographics, December 2012
Figure 142: Blue Diamond Almond Breeze usage or awareness, by demographics, December 2012
Figure 143: TruMoo usage or awareness, by demographics, December 2012
Activities done
Figure 144: Activities done, December 2012
Figure 145: Dean's—Activities done, by demographics, December 2012
Figure 146: Kemps—Activities done, by demographics, December 2012
Figure 147: Horizon Organic—Activities done, by demographics, December 2012
Figure 148: Lactaid— Activities done, by demographics, December 2012
Figure 149: Silk—Activities done, by demographics, December 2012
Figure 150: Blue Diamond Almond Breeze—Activities done, by demographics, December 2012
Figure 151: TruMoo—Activities done, by demographics, December 2012
Online conversations
Figure 152: Selected dairy and non-dairy milk brands’ share of conversations, Dec. 22, 2012-March 21, 2013
Figure 153: Conversations on selected dairy and non-dairy milk brands, by brand by day, Dec. 22, 2012-March 21, 2013
Figure 154: Selected dairy and non-dairy milk brands’ share of brand conversations, by page type, Dec. 22, 2012-March 21, 2013
Figure 155: Topics of conversations concerning dairy and non-dairy milk brands, Dec. 22, 2012-March 21, 2013
Figure 156: Topics of conversation regarding selected dairy and non-dairy milk brands, by day, Dec. 22, 2012-March 21, 2013
Figure 157: Types of conversation regarding selected dairy and non-dairy milk brands, by type of website, Dec. 22, 2012-March 21, 2013

APPENDIX – OTHER USEFUL CONSUMER TABLES
Retail channels—Natural Supermarkets
Figure 158: Natural supermarket sales of dairy and non-dairy milk, at inflation-adjusted prices, 2010-12*
Consumer purchase of milk by types
Figure 159: Decreased household purchase of dairy and non-dairy milk, by gender and age, December 2012
Figure 160: Any household purchase (net) of dairy and non-dairy milk, by generations, December 2012
Figure 161: No change in household purchase of dairy and non-dairy milk (respondents buying the same amount), by household size, December 2012
Figure 162: Factors influencing any reduction in dairy or non-dairy milk purchases, by gender, December 2012
Figure 163: Factors influencing any reduction in dairy or non-dairy milk purchases, by parents with child(ren), December 2012
Purchase preferences and attitudes toward milk
Figure 164: Attitudes and behaviors toward dairy and/or non-dairy milk, by gender and age, December 2012
Figure 165: Attitudes and behaviors toward dairy and/or non-dairy milk, by presence of children in household, December 2012
Figure 166: Organic and GMO concerns of dairy and/or non-dairy milk purchases, by age, December 2012
Figure 167: Product, packaging, and merchandising attributes of dairy and/or non-dairy milk purchases, by household income, December 2012
Figure 168: Product attributes of dairy and/or non-dairy milk purchases, by parental status, December 2012
Consumption occasions and locations
Figure 169: Occasions and locations for personal consumption of dairy and/or non-dairy milk, by gender and age, December 2012
Figure 170: Occasions and locations for any personal consumption of dairy and/or non-dairy milk, by marital/relationship status, December 2012
Impact of race and Hispanic origin
Figure 171: Decreased household purchase of dairy and non-dairy milk, by race/ethnicity, December 2012
Figure 172: Occasions and locations for personal consumption of dairy and/or non-dairy milk consumption, by four race/ethnicity origin index, December 2012

APPENDIX – SYMPHONYIRI BUILDERS PANEL DATA DEFINITIONS
SymphonyIRI Consumer Network Metrics

APPENDIX – TRADE ASSOCIATIONS
Regional associations
State associations

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