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Summary This report presents data on the Milk consumption trends in New Zealand. It analyzes Milk consumption volumes and values at market and category level. It examines the components of change in the market for the historic (2010-2014) and forecast (2014-2019) years by volumes and values, as well as the manner in which changes in consumer behavior have affected total volumes, values and the type of products chosen. Key Findings Milk Market in New Zealand to 2019 provides data on New Zealand Milk market, providing marketers with the essential tools to understand their own and their competitors position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future. This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Milk sales and which categories and segments will see growth in the coming years. Synopsis "Milk Market in New Zealand to 2019" provides you with the following: Overall Dairy Food market analysis Milk market value by category Overall Dairy Food market analysis by volume Milk market volume by category. Reasons To Buy Gain insight into the Milk consumption in New Zealand. Detailed product sales segmentation (for both volumes and values) are provided. Forecasts from 2014 to 2019 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily identify the key areas in which they want to compete in the future.
Table of Contents 1 Introduction 1.1 What is this Report About? 1.2 Definitions 1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 2019 1.2.2 Category Definitions 1.2.3 Distribution Channel Definitions 1.2.4 Volume Units and Aggregations 1.2.5 CAGR Definition and Calculation 1.2.6 Graphical representation of Brands 1.2.7 Exchange Rates 1.2.8 Methodology Summary 2 New Zealand Milk Market Analysis, 200919 2.1 Milk Value Analysis, 200919 2.1.1 Milk Market by Value, 200919 2.1.2 Average Consumer Price/Kg Milk, 200919 2.1.3 Milk Market Value by Segments, 200919 2.2 Milk Volume Analysis, 200919 2.2.1 Milk Market by Volume, 200919 2.2.2 Milk Market Volume by Segments, 200919 2.3 Market Growth Dynamics Milk, 200919 2.3.1 Milk Market Growth Dynamics by Value, 200919 2.3.2 Milk Market Growth Dynamics by Volume, 200919 2.4 Buttermilk Analysis, 200919 2.4.1 Buttermilk Market by Value, 200919 2.4.2 Buttermilk Market by Volume, 200919 2.5 Concentrated Milk Analysis, 200919 2.5.1 Concentrated Milk Market by Value, 200919 2.5.2 Concentrated Milk Market by Volume, 200919 2.6 Liquid Milk Analysis, 200919 2.6.1 Liquid Milk Market by Value, 200919 2.6.2 Liquid Milk Market by Volume, 200919 2.7 Powdered Milk Analysis, 200919 2.7.1 Powdered Milk Market by Value, 200919 2.7.2 Powdered Milk Market by Volume, 200919 2.8 Milk Brand Analysis, 201114 2.9 Milk Distribution Channel Analysis, 201114 3 Appendix 3.1 About Canadean 3.2 Disclaimer List of Tables Table 1: Category Definitions - Milk Market Table 2: Distribution Channel Definitions - Milk Market Table 3: Volume Units for Milk Market Table 4: New Zealand Exchange Rate NZD USD (Annual Average), 2009 2014 Table 5: New Zealand Exchange Rate NZD USD (Annual Average), 2015 2019 Forecast Table 6: New Zealand Milk Market Value (NZD m) and Growth (Y-o-Y), 200919 Table 7: New Zealand Milk Market Value (USD m) and Growth (Y-o-Y), 200919 Table 8: New Zealand Milk Average Consumer Price (NZD) and Growth (Y-o-Y), 200919 Table 9: New Zealand Milk Market Value (NZD m) by Segments, 200914 Table 10: New Zealand Milk Market Value (NZD m) by Segments, 201419 Table 11: New Zealand Milk Market Value (USD m) by Segments, 200914 Table 12: New Zealand Milk Market Value (USD m) by Segments, 201419 Table 13: New Zealand Milk Market Volume (Kg m) and Growth (Y-o-Y), 200919 Table 14: New Zealand Milk Market Volume (Kg m) by Segments, 200914 Table 15: New Zealand Milk Market Volume (Kg m) by Segments, 201419 Table 16: New Zealand Milk Market Dynamics: past and future growth rates (200914 & 201419) and market size (2009, 2014 & 2019), by Value (NZD m), by Segments Table 17: New Zealand Milk Market Dynamics: past and future growth rates (200914 & 201419) and market size (2009, 2014 & 2019), by Volume (Kg m), by Segments Table 18: New Zealand Buttermilk Market by Value (NZD m), 200919 Table 19: New Zealand Buttermilk Market by Value (USD m), 200919 Table 20: New Zealand Buttermilk Market by Volume (Kg m), 200919 Table 21: New Zealand Concentrated Milk Market by Value (NZD m), 200919 Table 22: New Zealand Concentrated Milk Market by Value (USD m), 200919 Table 23: New Zealand Concentrated Milk Market by Volume (Kg m), 200919 Table 24: New Zealand Liquid Milk Market by Value (NZD m), 200919 Table 25: New Zealand Liquid Milk Market by Value (USD m), 200919 Table 26: New Zealand Liquid Milk Market by Volume (Kg m), 200919 Table 27: New Zealand Powdered Milk Market by Value (NZD m), 200919 Table 28: New Zealand Powdered Milk Market by Value (USD m), 200919 Table 29: New Zealand Powdered Milk Market by Volume (Kg m), 200919 Table 30: New Zealand Milk Market Value by Brands (NZD m), 201114 Table 31: New Zealand Milk Market Value by Brands (USD m), 201114 Table 32: New Zealand Milk Market Value by Distribution Channel (NZD m), 201114 Table 33: New Zealand Milk Market Value by Distribution Channel (USD m), 201114 List of Figures Figure 1: New Zealand Milk Market Value (NZD m) and Growth (Y-o-Y), 200919 Figure 2: New Zealand Milk Average Consumer Price (NZD) and Growth (Y-o-Y), 200919 Figure 3: New Zealand Milk Market Value (NZD m) by Segments, 200919 Figure 4: New Zealand Milk Market Volume (Kg m) and Growth (Y-o-Y), 200919 Figure 5: New Zealand Milk Market Volume (Kg m) by Segments, 200919 Figure 6: New Zealand Milk Market Growth Dynamics by Value, 200919 Figure 7: New Zealand Milk Market Growth Dynamics by Volume, 200919 Figure 8: New Zealand Buttermilk Market by Value (NZD m), 200919 Figure 9: New Zealand Buttermilk Market by Volume (Kg m), 200919 Figure 10: New Zealand Concentrated Milk Market by Value (NZD m), 200919 Figure 11: New Zealand Concentrated Milk Market by Volume (Kg m), 200919 Figure 12: New Zealand Liquid Milk Market by Value (NZD m), 200919 Figure 13: New Zealand Liquid Milk Market by Volume (Kg m), 200919 Figure 14: New Zealand Powdered Milk Market by Value (NZD m), 200919 Figure 15: New Zealand Powdered Milk Market by Volume (Kg m), 200919 Figure 16: New Zealand Milk Market Value by Brands (NZD m), 201114 Figure 17: New Zealand Milk Market Value by Distribution Channel (NZD m), 201114